Best employer of the year: superstar company
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Best employer of the year: superstar company



Presentation I gave at the best employer of the year event. In my opinion, best employers turn into superstar companies.

Presentation I gave at the best employer of the year event. In my opinion, best employers turn into superstar companies.



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Best employer of the year: superstar company Best employer of the year: superstar company Presentation Transcript

  • Do you
    Your employees?
  • HELP!StijnStijnen is part of my team!
  • Retention is the new acquisition.
    Don’t force your clients to go to a new supplier when they want the best deals. No, try to keep them and increase their loyalty.
  • Is social media allowedorblocked in yourcompany? Or a mix?
  • 56% has limited internet usage(InSites Consulting).
  • Install reverse mentorship where the digital natives & traditional business leaders learn from eachother.
  • Clientexperiences
  • Really love your fans.
    Prince gives small secret concerts for his top fans. He loves them and they love him more than ever. Act remarkable towards the ones that love you.
  • Storiesbyyour team.
  • My employees will go nuts, so I need to protect myself.
    Make sure you don’t manage the 1% of lousy employees, but help the 99% great people to speak up and tell the world how great you are.
  • “Ifyouneed a social media policy in whichyoutell employeeswhattheycan and cannot do onsocial media,your HR strategy has failed.”
    Prof. Dr. Rudy Moenaert
    Marketing expert
  • Policy’s should be positive and facilitating.
    CommonWealth asked its employees to snitch their friends on social media. Betray your friends and hunt them down, or…you will be fired.
  • Empower your employees in using common sense.
    Our policies are made to avoid people taking advantage of them. Result: they are not taking into account the problems of 95% of your customers. Bring back common sense.
  • What’s the future of ‘internal’ knowledge management?
    Share your knowledge, your content, with your network. You’ll get more credits, the business impact will be higher and besides, internal knowledge building often fails.
  • Shared wiki between employees and non-employees.
    Oracle posts its FAQ documents on this public platform. It increases the collaboration between employees and external stakeholders.
  • Why not share your fun stuff with the world?
    Flickr is a great place to show pictures of your great company culture.
  • A blog is your own place, don’t underestimate it.
    Here you can write stuff in more than 140 characters. You can use multi-media and you can put employees in the spotlight.
  • A blog can be just about culture.
    Give your employees the possibility to show the world that they love your company. And by the way, recent research showed that blogging employees are more loyal and have a higher productivity.
  • The consequence: integrationbetweeninternal and externalprocesses.
  • Youbecomean open company.
    Trust level of all stakeholderswillincrease.
  • Youwillreceive more feedback than ever.
    Open attitude increaseemotional bond withstakeholders.
  • Co-create with brandfans before & behind the scenes.
  • From co-creation to co-buying.
    New collections are bought together with clients. Some clients even high a title like ‘junior purchasing manager’. Employees that are not on the payroll are the future.
  • Pre-marketing boosts success.
    If you hide your innovations, the result is simple: nobody will know about it. Claim a product or a domain before you actually have a product ready.
  • Public co-creation is possible.
    Telenet’sYelo was launched 6 months before the product was final. First users did not have to pay for the product. Telenet just asked for feedback.
  • Thankyou! Suggestionsorquestions: