About conversations, SEO & elephants

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SEO is focussing too much on buying Google ads and smart tagging of online content. Those elements are of course important. However, we are missing the elephant in the room: natural converrsation between consumers. In this presentation, I give an overview on how you can boost internal and external conversations to have better search results.

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  • http://blogs.forrester.com/andrew_mcinnes/10-12-06-customers_problems_are_companies_loyalty_building_opportunities
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