Why AuthorRank is the Future of SEO (Mixwest 2013)
by Steven Shattuck, VP, Marketing at Bloomerang on Jul 25, 2013
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If you've followed SEO and Internet marketing news over the past year or so, you've no doubt come across the concept of AuthorRank, which AJ Kohn says could be more disruptive than all of the Panda updates combined. Google has stated that the identity of individual agents responsible for content can be used to influence search ratings. In other words, Google will begin (or has begun) to consider not only content quality as the basis of search results, but also their authors. Many believe that AuthorRank will be the definitive SEO ranking factor for all content on the web. Steven Shattuck will get you up to speed on what AuthorRank is and why you need to start preparing for this up-and-coming search engine ranking factor.
* Overview of the history of AuthorRank / Agent Rank.
* Gain an understanding of how AuthorRank can affect search engine rankings and click-through rates.
* Learn how to set up Google Authorship to begin establishing your AuthorRank today.
* Learn how to optimize author rich snippets to increase CTR.
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