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The benefit is much greater when every graphic element representing a brand reinforces the message to be associated with a company or a product and it all starts with the logo. It can be an asset or a …

The benefit is much greater when every graphic element representing a brand reinforces the message to be associated with a company or a product and it all starts with the logo. It can be an asset or a liability. Companies should think of design as a means to an end – increasing the Bottom Line.

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