MEDIA REVOLUTION
Steven Schnoll
Managing Director
Schnoll Media Consulting
New Providence, NJ USA
What are these?
A New Day is Dawning
Reality Check
The communications industry is
moving away from an analog print
centric reactive market where
content was on...
The media science of the
future of which gives
voice to everyone can be
summed up in one word
CONTENT
Statement
In a world where information travels
at the speed of the Internet and
social media, one can shape
reputations in...
Key Revolutionary
Leaders
 Amazon
 Apple
 Facebook
 Google
 YouTube
The Big Question
What impact does the digital
technology revolution have on the
methods we use to interactively
communicat...
Some Interesting Technologies
Big Data and Analytics
Social Media
Smartphones and Tablets
Apps
RFID Tags
QR Codes
C...
 Understanding customer
requirements
 Profiling
 Creating a relevant message
 The compelling offer
 Building an innov...
Data analytics (DA) is the science of examining
raw data with the purpose of drawing conclusions
about that information. D...
Database Target
Marketing
Tailored target marketing
communicated to a specific
researched entity or person based on
histor...
Social Media
Mobile – the Shot Heard
Round the World
Smartphones
Mobile – the Shot Heard
Round the World
Mobile continues to see fast paced
growth in all categories whether
mobile commerc...
Tablets
Today’s highly mobile
multi-channel world
makes it hard for a
company to be deaf
to the roar of change
Apps
Apps
• Enterprise
• Information
• Education
• Simulation
• Recreation
• Development
• Media
Radio Frequency Identification tags are simply
an auto-identification system that can read,
interpret and communicate spec...
RFID
QR Codes/ Visual Search
• Public
• Private
• Hybrid
The Cloud
Cloud Computing
The broad base definition is simple, cloud computing
delivers a hosted service via the Internet and the na...
Near Field Communications
DAM/MAM/CAM
Augmented Reality
Augmented reality (AR) is a live, direct or indirect, view of a
physical, real-world environment whose e...
Augmented Reality - Lego
Augmented reality
The Challenge
With all this said about new
technologies that are changing the
way we communicate, the
implementation metho...
“Anything-Anytime-
Anywhere”
“We will be constantly connected to a
global Internet community via flexible,
incredibly capa...
Your Job
Value proposition
As much as we love our traditional
methods to communicate, tomorrow will
bring new disruptive revolution...
Over 600 years ago one
man had a vision to
revolutionized the way
people communicated
information. Today, that
vision has ...
www.schnollmedia.com
“An idea that is developed and put into action is
more important than an idea that exists only as an
...
Media Revoloution
Media Revoloution
Media Revoloution
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Media Revoloution

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A recent presentation made at the 2013 IABC World Conference in NYC on the radical changes impacting the communications world

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Media Revoloution

  1. 1. MEDIA REVOLUTION Steven Schnoll Managing Director Schnoll Media Consulting New Providence, NJ USA
  2. 2. What are these?
  3. 3. A New Day is Dawning
  4. 4. Reality Check The communications industry is moving away from an analog print centric reactive market where content was only in one direction. Now we live in a proactive cross- media digital value creation model. People no longer just want to read but want to be involved and contribute to the mix.
  5. 5. The media science of the future of which gives voice to everyone can be summed up in one word CONTENT
  6. 6. Statement In a world where information travels at the speed of the Internet and social media, one can shape reputations in minutes. Effective communications is essential to every type of enterprise no matter how big or small. WE NOW LIVE in a DEMOCRATICALY DRIVEN MEDIA REVOLUTION
  7. 7. Key Revolutionary Leaders  Amazon  Apple  Facebook  Google  YouTube
  8. 8. The Big Question What impact does the digital technology revolution have on the methods we use to interactively communicate in our job?
  9. 9. Some Interesting Technologies Big Data and Analytics Social Media Smartphones and Tablets Apps RFID Tags QR Codes Cloud Near Field Communications DAM/MAM/CAM Augmented Reality
  10. 10.  Understanding customer requirements  Profiling  Creating a relevant message  The compelling offer  Building an innovative target marketing approach using data  Designing an attractive unified campaign Database Management
  11. 11. Data analytics (DA) is the science of examining raw data with the purpose of drawing conclusions about that information. Data analytics is used in many industries to allow companies and organization to make better business decisions. Data analytics is distinguished from data mining by the scope, purpose and focus of the analysis. Data miners sort through huge data sets using sophisticated software to identify undiscovered patterns and establish hidden relationships. Data analytics focuses on inference, the process of deriving a conclusion based solely on what is already known by the researcher Resource; Whatis.com Data Analytics/ Mining
  12. 12. Database Target Marketing Tailored target marketing communicated to a specific researched entity or person based on historical demographic data with a relevant compelling message.
  13. 13. Social Media
  14. 14. Mobile – the Shot Heard Round the World
  15. 15. Smartphones
  16. 16. Mobile – the Shot Heard Round the World Mobile continues to see fast paced growth in all categories whether mobile commerce, mobile advertising, or mobile development. Considering the market penetration of smartphones, this should come as no surprise to most.
  17. 17. Tablets
  18. 18. Today’s highly mobile multi-channel world makes it hard for a company to be deaf to the roar of change
  19. 19. Apps
  20. 20. Apps • Enterprise • Information • Education • Simulation • Recreation • Development • Media
  21. 21. Radio Frequency Identification tags are simply an auto-identification system that can read, interpret and communicate specific object information stored in a microchip via radio waves. RFID Definition
  22. 22. RFID
  23. 23. QR Codes/ Visual Search
  24. 24. • Public • Private • Hybrid The Cloud
  25. 25. Cloud Computing The broad base definition is simple, cloud computing delivers a hosted service via the Internet and the name was inspired from the use of a cloud symbol to illustrate the flow of this Internet based delivery system in corporate organization flowcharts.
  26. 26. Near Field Communications
  27. 27. DAM/MAM/CAM
  28. 28. Augmented Reality Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.
  29. 29. Augmented Reality - Lego
  30. 30. Augmented reality
  31. 31. The Challenge With all this said about new technologies that are changing the way we communicate, the implementation methods have been woefully underdeveloped. Making it happen effectively, however, needs to be a core competence of communication managers and not something that they can pass off to others.
  32. 32. “Anything-Anytime- Anywhere” “We will be constantly connected to a global Internet community via flexible, incredibly capable gadgets with ubiquitous access to data.” Brian Chen in his book ALWAYS ON
  33. 33. Your Job
  34. 34. Value proposition As much as we love our traditional methods to communicate, tomorrow will bring new disruptive revolutionary computing technologies that will demand new capabilities. We are in a period of creative destruction where new innovations replace something older or more established that isn’t working anymore. Be Alert and Prepared! Be a part of the MEDIA REVOLUTION!
  35. 35. Over 600 years ago one man had a vision to revolutionized the way people communicated information. Today, that vision has radically changed to a form of communication which is easier to use and cheaper to produce.
  36. 36. www.schnollmedia.com “An idea that is developed and put into action is more important than an idea that exists only as an idea” ~Budda

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