Les Mills Values

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Brand Overview of Les Mills

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Les Mills Values

  1. 1. TR1BE
  2. 2. We are Les Mills and we are to creating a fitter planetOUR AMBITION IS TO TOUCH 100 MILLION PEOPLE EVERY WEEK
  3. 3. transform In community centres, church halls, corporate chains and chic city clubs, people get stronger, leaner, fitter, faster because of us. We inspire a life-long love of exercise, of joy of movement and leading active lives.by preventing MAJOR HEALTH ISSUES In schools, in homes, at workplaces and on weekends, we want to be there.CAUSED BY INACTIVITY and OBESITY A CONSTANT VOICE THAT COMPELS PEOPLE TO MOVE.
  4. 4. INTO CREATING NEW WAYS FOR PEOPLETO FALL IN love with fitness
  5. 5. ONE TRIBE We create life-changing fitness experiences, everytime, everywhere. We are one tribe, bravely changing the world. We are family. A family company, united in our love of movement, music and the pursuit of healthy living for ourselves and our planet. THE POWER OF unity
  6. 6. We Don’t Always agreeBUT everyone fights FAIRNo hidden agendas, no oppressive hierarchy. We listen to the smallestvoices, and we honour our differences. And once a decision is made we allget on with it. We tackle the hard stuff head on, actively support each otherand seek opportunities to grow. We applaud great work; we play and partyhard. Dancing at all tribal gatherings is compulsory.
  7. 7. BE BRAVE IS THE COURAGE ladder TO GREAT HEIGHTS Al t We he cra aro push h zy stu We und he ard to ff hap Tal need re is alwa pens g i yinn poppi enius n rele s do at the ova e n o e tors s, not doers tless ur bes dge o and wal , not purs t wo f ou reb flow bul uit o rk; e r limi els e s f v t - st rs. Ris hit tal impro eryon s. ep k v e up. k-take ers. emen rs, t.
  8. 8. Keep up.Wetomove fastWe play our strengthsWhen something needs doing, we do it. When something needs saying, we say it.We tackle the big things first. The important things that are hard require courageand sweat. Make things happen. Take action.Own your disappointments. Revel in your triumphs.
  9. 9. CHANGE THE WORLD betterAND MAKE ITChanging the world won’t be easy. There’ll be doubters, haters. Those who cling tight toyesterday’s ideas. But here, in this place, and wherever the tribe is gathered, we dareto dream. Be audacious. Be willing. Accept difference. Embrace NEW . We lovetalent, creativity, optimism and fun. Bring yours to work every day. Let’s createnew and better ways to help people take their first steps on the road to fitness.
  10. 10. Believe it can be done. Trust that it’s possible. Be prepared to change yourself. Ultimately, that’s how it’s done.We change the world one person, one couple, one family, onecompany, one club, one city, one country, one continent at a time.IT STARTS WITHLET’S MOVE!
  11. 11. WHY ARE WE HERE?OUR PURPOSE IS SIMPLE :to create aFITTER, HEALTHIER PLANET 2ANYTHING ELSE IS JUST A WASTE OF GOOD OXYGEN
  12. 12. WHERE ARE WE? We’re EVERYWHERE We’ve redefined the relationship people have with their bodies and helped mill1,000,000ns of people love with FITNESS around the world Fall in
  13. 13. WHERE ARE WE GOING?BIG. HAIRY...OursOurs IS THE GRIZZLY BEAR OF AMBITIONS OUR GOALS FOR20/20 100/20GOAL: GOAL: 202020 MILLION 100 MILLION BUSINESS GROWTH:WEEKLY WORKOUTS PEOPLE PER WEEK HAVING TO BE A BILLIONIN LIVE VENUES A LES MILLS EXPERIENCE DOLLAR COMPANY
  14. 14. we’re just AND GETTING03 02 01 GO STARTED
  15. 15. WHAT DO WE NEED TO DO?OUR BROAD IS TO BUILD A ROBUST ECOSYSTEM AROUNDSTRATEGY OUR WORLD CLASS PROGRAMMINGWE’VE BROKEN THIS approach 3 BUILD CAPTURE CULTIVATEINTO THEMES: CORE STRENGTH ‘LIVE IN CLUB’ GROWTH GAME CHANGERS
  16. 16. BUILD CORE STRENGTH 1WE KNOW THAT A STRONG CORE ISessential TO A HEALTHY BODYIT’S THE SAME FOR OUR BUSINESSWe will maintain our leadership in exercise programming and surround itwith a great consumer BRAND, healthy relationships and motivated teams.
  17. 17. CAPTURE ‘LIVE IN CLUB’ GROWTH 2synonymousLIVE GROUP EXERCISE IN GYMS ISWITH LES MILLSIt is the ultimate expression of what we stand for. We will continue to tell our storyand broaden our reach into clubs. We’ll invest in improving our sales, club coaching,marketing and agency performance and take our programs to new territories.
  18. 18. CULTIVATE GAME CHANGERS 3 ownLES MILLSMAKES ITS RULESWe will try new things that fit with our core strengththen pick the winners and go hard.
  19. 19. We are LES MILLS WE ARE more than JUST EXERCISEWe live our core values to the max, everyday. We are warriors in the worldwidefight for fitness. We’ve been training all our lives. And we welcome those who want totrain with us. Our fighting spirit thrives at the core of every strategy, everyprogram and every member of our tribe.
  20. 20. Join the Movement LESMILLS.COM
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