At GS&F, we relate to clients, brands, consumers, marketing challenges, as well as various industries. We build connections between brands and consumers. We involve ourselves in our clients’ business because we truly care about their success. We work diligently to understand our clients and their brands, in order to help them accomplish their goals. The work we do – advertising, public relations, interactive, even the media choices we make – helps create relationships between our clients’ brands and their customers. And, finally, yes, we tell stories. Because every ad is part of an unfolding story about a unique brand, a story that we believe is worth sharing. Visit us online at www.gsandf.com.

1. relate

2. client LLL Ranch project diRect MaiL audience conScientiouS conSuMeRS
DIRECT MAIL
overview SpeciaLty BeeF pRovideR objective intRoduce new BRand tone LocaL, natuRaL

3. client the GoveRnoRS cLuB project diRect MaiL audience cLuB MeMBeRS & ReSidentS
DIRECT MAIL
overview GoLF coMMunity & couRSe objective update oF conStRuction tiMeLineS tone LiGht, inFoRMative

4. client McneiLLy centeR FoR chiLdRen project BeneFit invitation audience aFFLuent up-and-coMeRS
SpECIAL EvEnT
overview nonpRoFit chiLdcaRe FoR Low-incoMe FaMiLieS objective attRact attendeeS to event tone upScaLe, deRBy theMe

5. client the Minnie peaRL canceR Foundation project BeneFit invitation MateRiaL audience naShviLLe BuSineSS LeadeRS
SpECIAL EvEnT
overview SeRviceS FoR canceR patientS & FaMiLieS objective attRact event attendeeS tone Fun, RetRo

6. client tn aSSociation oF ReaLtoRS project taBLetop diSpLay audience tenneSSee ReaLtoRS
SpECIAL EvEnT
overview advocacy & education FoR ReaLtoRS objective ReGiSteR MeMBeRS in cLaSSeS tone invitinG, pRoFeSSionaL

7. client choice Food oF aMeRica project RetaiL packaGinG audience GRoceRy StoRe ShoppeRS
pACKAGInG
overview Food ManuFactuReR objective ReFReSh exiStinG BRand tone FReSh, LiveLy

8. client BattLeGRound hoSpitaL FoR aniMaLS project StationeRy audience pet owneRS
IDEnTITY pACKAGE
overview veteRinaRy caRe objective BRanded coRReSpondence SySteM tone tRuStwoRthy, caRinG

9. client the Minnie peaRL canceR Foundation project StationeRy audience canceR patientS, FaMiLieS, donoRS
IDEnTITY pACKAGE
overview SeRviceS FoR canceR patientS & FaMiLieS objective BRanded coRReSpondence SySteM tone caRinG, SoothinG

10. client Sweet SLeep project StationeRy audience inteReSted individuaLS & oRGanizationS
IDEnTITY pACKAGE
overview GLoBaL outReach FoR oRphanS objective BRanded coRReSpondence SySteM tone coMpaSSionate, hopeFuL

11. client tenneSSee titanS project StationeRy audience nFL, Media
IDEnTITY pACKAGE
overview pRoFeSSionaL FootBaLL FRanchiSe objective BRanded coRReSpondence SySteM tone noStaLGic

12. client aeSthetic SuRGeRy & LaSeR centeR project newSLetteR audience cuRRent/pRoSpective cLientS
CuSToM pubLIShInG
overview coSMetic, outpatient SuRGeRy objective poSition aS induStRy LeadeR tone FRiendLy, invitinG

13. client aMeRican wateR heateRS project newSLetteR audience whoLeSaLeRS, diStRiButoRS
CuSToM pubLIShInG
overview ReSidentiaL wateR heateRS objective incReaSe pRoGRaM paRticipation tone noStaLGic, aLL-aMeRican

14. client Lp coRpoRation project MaGazine audience BuiLdeRS, LuMBeR deaLeRS/diStRiButoRS
CuSToM pubLIShInG
overview coMMeRciaL & ReSidentiaL BuiLdinG pRoductS objective ShowcaSe enGineeRed wood pRoductS tone knowLedGeaBLe, SophiSticated

15. client ohL project coRpoRate newSLetteR audience aLL ohL eMpLoyeeS
CuSToM pubLIShInG
overview thiRd-paRty LoGiSticS objective connect 6,000 woRLdwide eMpLoyeeS tone upBeat, inFoRMative

16. client tn FueL & convenience StoRe aSSociation project QuaRteRLy MaGazine coveR audience tFca MeMBeRS
CuSToM pubLIShInG
overview tn petRoLeuM induStRy advocate objective coMMunicate aSSociation activitieS tone authoRitative, pRoFeSSionaL

17. client MiddLe tn counciL oF BoyS ScoutS oF aMeRica project annuaL RepoRt audience donoRS, potentiaL donoRS
CoLLATERAL
overview youth deveLopMent oRGanization objective SuMMaRize oRGanization accoMpLiShMentS tone natuRaL, adventuRe

18. client MiddLe tn counciL oF BoyS ScoutS oF aMeRica project coLLectoR tRadinG caRdS audience ScoutS, potentiaL ScoutS
CoLLATERAL
overview youth deveLopMent oRGanization objective RecRuitMent/BeneFit ShowcaSe tone adventuRe, Fun

19. client cRouch enGineeRinG project SaLeS kit audience RaiLRoadS, pRivate induStRieS, GoveRnMent aGencieS
CoLLATERAL
overview civiL & RaiLRoad enGineeRinG objective ShowcaSe capaBiLitieS tone authoRitative, technicaL

20. client the GoveRnoRS cLuB project pReSS kit audience LocaL Media
CoLLATERAL
overview GoLF coMMunity & couRSe objective update oF conStRuction tiMeLineS tone coRpoRate, SophiSticated

21. client aMeRican Red cRoSS, naShviLLe aRea chapteR project annuaL RepoRt audience donoRS, potentiaL donoRS
CoLLATERAL
overview eMeRGency ReSponSe oRGanization objective hiGhLiGht activitieS & FinanceS tone heaRtFeLt

22. client Sweet SLeep project BRochuRe audience inteReSted individuaLS & oRGanizationS
CoLLATERAL
overview GLoBaL outReach FoR oRphanS objective pRoMote oRGanizationaL pRoGRaMS tone inFoRMative, coMpaSSionate

23. client Sweet SLeep project pocket FoLdeR audience Media, donoRS
CoLLATERAL
overview GLoBaL outReach FoR oRphanS objective enGaGe SuppoRteRS tone coMpaSSionate, enGaGinG

24. client enGineeRed GLaSS pRoductS project caSe Study audience aRchitectS, BuiLdeRS
CoLLATERAL
overview innovative GLaSS pRoductS objective deMonStRate pRoduct BeneFitS tone waRM, pRoBLeM SoLvinG

25. client tn aSSociation oF ReaLtoRS project education BRochuRe audience tenneSSee ReaLtoRS
CoLLATERAL
overview advocacy & education FoR ReaLtoRS objective ReGiSteR MeMBeRS in cLaSSeS tone invitinG, pRoFeSSionaL

26. client MaRyLand FaRMS wine & SpiRitS project pRint caMpaiGn audience wine connoiSSeuRS
ADvERTISInG
overview upScaLe wine & LiQuoR StoRe objective eStaBLiSh StoRe aS expeRtS tone SophiSticated

27. client tenneSSean project outdooR caMpaiGn audience MiddLe tn ReSidentS & viSitoRS
ADvERTISInG
overview ReGionaL daiLy newSpapeR objective pRoMote new weBSite tone Fun, thouGht pRovokinG

28. client tenneSSean project tRanSit caMpaiGn audience MiddLe tn ReSidentS & viSitoRS
ADvERTISInG
overview ReGionaL daiLy newSpapeR objective pRoMote new weBSite tone Fun, thouGht pRovokinG

29. client tenneSSean project pRint caMpaiGn audience MiddLe tn ReSidentS & viSitoRS
ADvERTISInG
overview ReGionaL daiLy newSpapeR objective pRoMote new weBSite tone Fun, thouGht pRovokinG

30. LoGoS

31. LoGoS

32. LoGoS

33. a re yo u a Te n n e s s e a n?
LoGoS

34. LoGoS

35. ADVERTISING • PUBLIC RELATIONS • INTERACTIVE • DESIGN
4235 Hillsboro Pike • Nashville, TN 37215 -33 4 4
voice (615) 385 1100 fax (615) 783 0522 web www.gsandf.com