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Dogster media sony
 

Dogster media sony

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    Dogster media sony Dogster media sony Presentation Transcript

    • The Washington Post - July, 2004 media Early Social Networking
    • Early Social Networking
    • Separating Curated Content from User Generated Content
    • Separate Community from Curatedcontent
    • How we see a brand’s placein digital media now
    • Traffic Drivers
    • 20M active monthly pet owners 200M ad views +60M through retargeting 3M pet profiles 4M monthly video views - with pre roll, post roll, and bumpers 60M monthly unique visitors through partners’ networks 1M pet owners organized in channels on:
    • It’s about us taking your brand to wherethe conversations are taking place. Social Media Humor Photo Sharing Blogs Coupon Delivery Image Searching Adoption Information Mobile Video
    • Sponsorship Package
    • Managed Sweepstakes as traffic/crm drivers 30M Impressions - 60 days // 100,000 Positive Brand Tweets - FB posts // 30,000 Signups for re-marketing
    • Homepage take-over with background
    • Channel Sponsorship
    • Branded Group (CRM mechanism)with 10k members
    • Dedicated Newsletters to350,000 Pet owners
    • Transactional emails
    • Synched rich media ad units
    • Branded Virtual Gifts
    • Dedicated Periodic “How to” emails
    • Dogster and Icanhascheezburger
    • Rewarding positive social communications / social media amplification - through custom game
    • In 30 Days: with no marketing Over 8k players Over 80k messages created Over 200k PV