Your SlideShare is downloading. ×
0
The Washington Post - July, 2004
media
Early Social Networking
Early Social Networking
Separating Curated Content from User Generated Content
Separate Community from Curatedcontent
How we see a brand’s placein digital media now
Traffic Drivers
20M active monthly pet owners
200M ad views
+60M through retargeting
3M pet profiles
4M monthly video views - with pre rol...
It’s about us taking your brand to wherethe conversations are taking place.
Social Media
Humor
Photo Sharing
Blogs
Coupon ...
Sponsorship Package
Managed Sweepstakes as traffic/crm drivers
30M Impressions - 60 days  //  100,000 Positive Brand Tweets - FB posts // 30,0...
Homepage take-over with background
Channel Sponsorship
Branded Group (CRM mechanism)with 10k members
Dedicated Newsletters to350,000 Pet owners
Transactional emails
Synched rich media ad units
Branded Virtual Gifts
Dedicated Periodic “How to” emails
Dogster and Icanhascheezburger
Rewarding positive social communications / social media amplification - through custom game
In 30 Days: with no marketing 
Over 8k players 
Over 80k messages created 
Over 200k PV
Dogster media sony
Dogster media sony
Dogster media sony
Dogster media sony
Dogster media sony
Dogster media sony
Dogster media sony
Upcoming SlideShare
Loading in...5
×

Dogster media sony

379

Published on

draft 2

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
379
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Dogster media sony"

  1. 1. The Washington Post - July, 2004 media Early Social Networking
  2. 2. Early Social Networking
  3. 3. Separating Curated Content from User Generated Content
  4. 4. Separate Community from Curatedcontent
  5. 5. How we see a brand’s placein digital media now
  6. 6. Traffic Drivers
  7. 7. 20M active monthly pet owners 200M ad views +60M through retargeting 3M pet profiles 4M monthly video views - with pre roll, post roll, and bumpers 60M monthly unique visitors through partners’ networks 1M pet owners organized in channels on:
  8. 8. It’s about us taking your brand to wherethe conversations are taking place. Social Media Humor Photo Sharing Blogs Coupon Delivery Image Searching Adoption Information Mobile Video
  9. 9. Sponsorship Package
  10. 10. Managed Sweepstakes as traffic/crm drivers 30M Impressions - 60 days // 100,000 Positive Brand Tweets - FB posts // 30,000 Signups for re-marketing
  11. 11. Homepage take-over with background
  12. 12. Channel Sponsorship
  13. 13. Branded Group (CRM mechanism)with 10k members
  14. 14. Dedicated Newsletters to350,000 Pet owners
  15. 15. Transactional emails
  16. 16. Synched rich media ad units
  17. 17. Branded Virtual Gifts
  18. 18. Dedicated Periodic “How to” emails
  19. 19. Dogster and Icanhascheezburger
  20. 20. Rewarding positive social communications / social media amplification - through custom game
  21. 21. In 30 Days: with no marketing Over 8k players Over 80k messages created Over 200k PV
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×