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Dogster digital2

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    Dogster digital2 Dogster digital2 Presentation Transcript

    • Sony
    • The Washington Post - July, 2004
      Early Social Networking
      media
    • Early Social Networking
    • Separating Curated Content from User Generated Content
    • Separate Community from Curated content
    • How we see a brands place in digital media now
    • Traffic Drivers
      • 20M active monthly pet owners
      • 200M ad views
      +60M through retargeting
      • 3M pet profiles
      • 4M monthly video views - with pre roll, post roll, and bumpers
      • 60M monthly unique visitors through partners’ networks
      • 1M pet owners organized in channels on:
    • It’s about us taking your brand to wherethe conversations are taking place.
      • Social Media
      • Humor
      • Photo Sharing
      • Blogs
      • Coupon Delivery
      • Image Searching
      • Adoption
      • Information
      • Mobile
      • Video
    • Sponsorship Package
    • Managed Sweepstakes as traffic/crm drivers
      30M Impressions - 60 days
      100,000 Positive Brand Tweets - FB posts
      30,000 Signups for re-marketing
    • Homepage take-over with background
    • Homepage takeover with Sponsor logo
    • Community homepage takeover
    • Channel Sponsorship
    • Example of Custom Chanel (Cleaning)
    • Branded Group (CRM mechanism) with 10k members
    • Dedicated Newsletters to 350,000 Pet owners
    • Transactional emails
    • Synched rich media ad units
    • Branded Virtual Gifts
    • Dedicated Periodic “How to” emails
    • Rewarding positive social communications / social media amplification - through custom game
    • In 30 Days: with no marketing
      Over 8k players
      Over 80k messages created
      Over 200k PV