Loyalty Webinar Presentation


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This is a little bit of background on the LOYALTY.ie system. Log onto www.LOYALY.ie for your free web seminar.

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Loyalty Webinar Presentation

  1. 1. Driving your business with LOYALTY.ie
  2. 2. <ul><li>How a Loyalty Scheme Can Help My Business </li></ul><ul><li>Costs / Return on Investment </li></ul><ul><li>Capabilities of LOYALTY.ie </li></ul><ul><li>Brief Product Demonstration </li></ul><ul><li>What Next? </li></ul>Agenda <ul><li>Steven Maguire </li></ul>
  3. 3. <ul><li>“ LOYALTY.ie is a system that encourages </li></ul><ul><li>your customers to spend more with you, </li></ul><ul><li>more frequently and attract new customers </li></ul><ul><li>to your business.” </li></ul><ul><li>Gavin Peacock </li></ul><ul><li>CEO, LOYALTY.ie </li></ul>
  4. 4. LOYALTY.ie Allows You To: <ul><li>Capture customer information </li></ul><ul><li>Communicate your real value via text, email or letter </li></ul><ul><ul><li>Daily Promotions </li></ul></ul><ul><ul><li>Invitation Events </li></ul></ul><ul><ul><li>Demonstrations </li></ul></ul><ul><li>Reward loyal behavior (loyalty points / reward vouchers) </li></ul>
  5. 5. Will a Loyalty system work for my business? <ul><li>How complete is your customer database? </li></ul><ul><li>How many times a year do you directly communicate with your customers? </li></ul><ul><li>Can you identify and win back lapsed customers? </li></ul><ul><li>Why should customers return to you rather than spend elsewhere? </li></ul><ul><li>Do you currently have preferred pricing or a discount structure for certain customers? </li></ul>
  6. 6. The Costs: How much do I need to give away? <ul><li>Don’t give away the shop! </li></ul><ul><li>Tesco give away less than 1% </li></ul><ul><li>Give first option on products / services </li></ul><ul><li>Open nights, previews, exclusive products / services </li></ul><ul><li>Push customer towards higher value chain products / services </li></ul><ul><li>High volume and high profitability customers are not necessarily the same – reward appropriately </li></ul>
  7. 7. How to calculate the Return on Investment <ul><li>Reduce Markdown Budget: for example, currently markdown € 2,000 per month </li></ul><ul><li>Use LOYALTY.ie to identify and communicate suitable customers only based on: </li></ul><ul><ul><li>Previous purchases, both spend type and size </li></ul></ul><ul><ul><li>Demographics </li></ul></ul><ul><li>Smaller markdown, eg. € 1,000 has the same effect on this carefully targeted group as €2,000 </li></ul>
  8. 8. How to calculate the Return on Investment <ul><li>LOYALTY.ie is like having your best sales person serving each customer: </li></ul><ul><ul><li>Prompt customer when time is right for repeat orders </li></ul></ul><ul><ul><li>Advise customers of suitable new products / services based on previous purchases </li></ul></ul><ul><ul><li>Make customer feel part of your brand by using system to look after their best interests </li></ul></ul>
  9. 9. How to calculate the Return on Investment <ul><li>Winback: </li></ul><ul><ul><li>Customer spends € 100 per month with a markup of € 40 </li></ul></ul><ul><ul><li>Cost of losing customer for 2 months is € 80 </li></ul></ul><ul><ul><li>With LOYALTY.ie you know exactly who these customers are and you can contact them </li></ul></ul><ul><ul><li>Send a generous Winback offer, say € 25. Retain customer for further 12 months </li></ul></ul><ul><ul><li>Profit € 480, Cost € 25 </li></ul></ul>
  10. 10. How to make my customers stick with my business <ul><li>Implement your loyalty program with the long term in mind </li></ul><ul><li>Use your loyalty program to target the right products / services to the right people </li></ul><ul><li>Can you identify and execute lapsed customers (BT / Eircom)? </li></ul><ul><li>Why should customers return to you rather than spend elsewhere? </li></ul><ul><li>Do you currently have preferred pricing or a discount structure for certain customers? </li></ul>
  11. 11. What Our Customers Say: <ul><li>&quot;We launched our loyalty program </li></ul><ul><li>at a very slow time of year, we had </li></ul><ul><li>over 500 customer sign up's in a </li></ul><ul><li>short period of time and saw a 50% </li></ul><ul><li>increase in sales on the first time </li></ul><ul><li>we promoted through the texting </li></ul><ul><li>service.&quot; </li></ul><ul><li>Margaret O' Neill of RQ O'Neill </li></ul><ul><li>Giftware, Dundalk </li></ul>
  12. 12. What Our Customers Say : <ul><li>&quot;Our reward system will be the </li></ul><ul><li>centerpiece of our customer </li></ul><ul><li>retention and growth strategy </li></ul><ul><li>for the years ahead.&quot; </li></ul><ul><li>Aidan Ennis of The Book </li></ul><ul><li>Centre Group, Waterford </li></ul>
  13. 13. What Our Customers Say: <ul><li>&quot;To prosper and thrive in today's tough </li></ul><ul><li>economic climate, I believe I have to </li></ul><ul><li>communicate with my customers and </li></ul><ul><li>reward them for their business. </li></ul><ul><li>LOYALTY.ie allows me to do this </li></ul><ul><li>immediately and in a cost effective </li></ul><ul><li>manner.&quot; </li></ul><ul><li>Christian Pauritesh of Partridges </li></ul><ul><li>Bistro, Wexford </li></ul>
  14. 14. Lets Have a Look at LOYALTY.ie <ul><li>www.LOYALTY.ie </li></ul>
  15. 15. Summary <ul><li>Identify </li></ul><ul><li>Market </li></ul><ul><li>Reward </li></ul><ul><li>Improve Profitability </li></ul>
  16. 16. The Next Step: SIGN UP TODAY! <ul><li>Log on to www.LOYALTY.ie </li></ul><ul><li>Click Free Trial </li></ul><ul><li>Startup Pack Includes: </li></ul><ul><li>50 LOYALTY.ie Cards </li></ul><ul><li>50 Signup Forms </li></ul><ul><li>Window Decals </li></ul><ul><li>Use of Loyalty Man to </li></ul><ul><li>launch your scheme </li></ul>
  17. 17. THANK YOU