Slideshare for Business

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This is a presentation on Slideshare for Businesses given as part of a workshop for the Hildebrant Reuters Legal Marketing Partner Forum.

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Slideshare for Business

  1. 1. Social Media Workshop: Slideshare Presented by: Steven Fisher Head of Social Business, d50 Media
  2. 2. WHAT IS SLIDESHARE AND WHY SHOULD I CARE?
  3. 3. WHAT IS SLIDESHARE AND WHY SHOULD I CARE?
  4. 4. WHAT IS SLIDESHARE AND WHY SHOULD I CARE?
  5. 5. THREE GREAT THINGS SLIDESHARE CAN DO FOR YOUR FIRM <ul><li>YOU CAN DISTRIBUTE CONTENT </li></ul><ul><li>YOU CAN DEMONSTRATE THOUGHT LEADERSHIP </li></ul><ul><li>YOU CAN G ENERATE NEW BUSINESS LEADS </li></ul>
  6. 6. CONTENT: UPLOAD CONTENT OF ALL TYPES <ul><li>You can upload PowerPoint, OpenOffice and Keynote files, PDFs, Word and Pages docs </li></ul><ul><li>You can integrate YouTube videos into your presentation. </li></ul><ul><li>You can embed SlideShare on blogs, wikis, websites, LinkedIn and Facebook profiles </li></ul>
  7. 7. CONTENT: EMBED SLIDESHARE WIDGETS ON BLOGS, WIKIS & WEBSITES
  8. 8. CONTENT: CREATE SLIDESHARE WEBCASTS: AKA “ Slidecasts ”
  9. 9. THOUGHT LEADERSHIP: REACH THE AUDIENCE LOOKING FOR YOUR EXPERTISE It took Facebook and Twitter over two years to reach 20 million users.
  10. 10. THOUGHT LEADERSHIP: BRAND YOUR SLIDESHARE CHANNEL
  11. 11. THOUGHT LEADERSHIP: USE ZIPCAST MEETINGS TO CREATE COMMUNITY
  12. 12. GENERATE LEADS: BRAND YOUR SLIDESHARE CHANNEL
  13. 13. GENERATE LEADS: IMPLEMENT LEAD FORMS WITHIN YOUR PRESENTATIONS
  14. 14. SLIDESHARE FIRM READINESS CHECKLIST
  15. 15. Do the following with your brand: SLIDESHARE FIRM READINESS CHECKLIST Integrate with key social sites and channels Signup for Pro version Brand Your Site/Config Lead System Upload Content Promote Your Content Setup Your Slideshare Channel Monitor Leads and Conversions
  16. 16. Questions and Answers Steven Fisher Head of Social Business @d50media http://www.d50media.com Twitter: @stevenfisher  

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