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Social Media Reputation Management for Businesses Overview
 

Social Media Reputation Management for Businesses Overview

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This is a presentation on Social Media Reputation Management given as part of a workshop for the Hildebrant Reuters Legal Marketing Partner Forum.

This is a presentation on Social Media Reputation Management given as part of a workshop for the Hildebrant Reuters Legal Marketing Partner Forum.

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    Social Media Reputation Management for Businesses Overview Social Media Reputation Management for Businesses Overview Presentation Transcript

    • Social Media Workshop: Reputation Management Presented by: Steven Fisher Head of Social Business, d50 Media
    •  
    • YOU CAN MONITOR AND SHAPE THESE CONVERSATIONS People buy from People. You have to do good work to have a good reputation, online or offline. Ongoing conversations about you and your firm happen everyday when someone needs a referral or is deciding who to hire.
    •  
    • SOCIAL MEDIA IS A BIG UNIVERSE AND EVERYONE IS TALKING
    • Bonus round for your CFO or any C-level Boss
      • Why Care About Reputation Management?
    • REPUTATION MANAGEMENT CAN HELP YOU…
      • Bring outside ideas into organization
      • Generate more word of mouth
      • Increase customer loyalty
      • Increase product/brand awareness
      • Improve new product success ratios
      • Improve public relations effectiveness
      • Reduce customer acquisition costs
      • Reduce customer support costs
      • Reduce market research costs
      • Reduce product development costs
    • REPUTATION MANAGEMENT CAN HELP YOU…ANALYZE ACTIVITY
    • REPUTATION MANAGEMENT CAN HELP YOU…UNDERSTAND DEMOGRAPHICS
    • REPUTATION MANAGEMENT CAN HELP YOU…UNDERSTAND SENTIMENT
    • REPUTATION MANAGEMENT CAN HELP YOU…IDENTIFY INFLUENCERS
    • REPUTATION MANAGEMENT CAN HELP YOU…IDENTIFY TOPICS
    • REPUTATION MANAGEMENT CAN HELP YOU…SHARE INTELLIGENCE
    • REPUTATION MANAGEMENT PROCESS Measure
    • THREE COMPONENTS OF REPUTATION MANAGEMENT
      • LISTENING
      • The conversations are happening right now and you shouldn’t ignore it.
      • You can get started quickly to begin listening and tuning as you go along.
      • ENGAGEMENT
      • By engaging in the conversation you can guide the conversation in the direction you would prefer.
      • MEASUREMENT
      • With accurate measurement, you can see how your reputation is improving your brand awareness and lead conversion.
    • There are tools of every kind on the market place and they are accomplish some or rarely these four overall tasks: LISTENING: TOOLS, TOOLS, TOOLS
        • Awareness/Listening
        • Publishing/Coordination
        • Engagement
        • Measurement
      http://wiki.kenburbary.com/
        • The master list of all current Social Media Monitoring Solutions:
    • If you are just getting started, here are 10 free resources you should get started with right now: LISTENING: 10 Great Free Tools to Get You Started
        • Google Alerts
        • Google Reader
        • Google+ Sparks
        • Google Blog Search
        • Tweetdeck
        • MonitorThis
        • Hootsuite
        • LinkedIn Answers
        • Technorati
        • Trackur
        • Great guide from a fellow expert on getting these tools to work for you:
      http://www.scribd.com/doc/29039169/How-to-Build-Your-Own-Social-Media-Monitoring-Service-Marshall-Sponder-Webmetricsguru-dot-com-3-31-2010-V2
    • To focus your listening efforts, here are some basic things you can listen for out there: LISTENING: WHAT THINGS SHOULD I LISTEN FOR OUT THERE?
        • Company Name
        • Company URL
        • Products
        • Public Facing Employees
        • Competing Products
        • Descriptions
          • Company Name + sucks
          • Company Name + rocks
          • Company Product + review + sucks
    • This is the first and best tool to get started. You configure the keywords you want and have it delivered right to your inbox. LISTENING: GOOGLE ALERTS
    • This is the first and best tool to get started. You configure the keywords you want and have it delivered right to your inbox. LISTENING: GOOGLE ALERTS
    • This is the first and best tool to get started. You configure the keywords you want and have it delivered right to your inbox. LISTENING: TWITTER FEEDS
    • This is the first and best tool to get started. You configure the keywords you want and have it delivered right to your inbox. LISTENING: LINKEDIN ANSWERS
    • There are many to names in this space like Radian6, Lithium, Alterian. LISTENING: MONITORING PLATFORMS
    • Social Influence sites can provide you with valuable insight into who you influence as well as what you are known for on social media channels. LISTENING: EGOMETRICS… IT’S ALL ABOUT ME
    • Google+ for Business allows you to create five different kinds of pages: ENGAGEMENT: YES, YOU SHOULD TALK TO PEOPLE
        • Choose tools that suit your needs
        • Start with a small project
        • Listen and have a strategy before engaging
        • Look for spikes in conversations and patterns
        • Identify trending topics
        • Evaluate what ’s working, drop what’s not
    • MEASUREMENT: SOCIAL MEDIA HELPS YOUR BUSINESS DEVELOPMENT EFFORTS
    • WHICH METRICS MATTER MOST?
    • ??? MEASUREMENT: A FEW WORDS ON ROI
    • MEASUREMENT: A FEW WORDS ON ROI
        • There are many metrics and they are not created equal
        • Each business must decide what is important to measure and what defines success
        • ROI can be achieved but it can take time to realize.
    • REPUTATION MANAGEMENT RECAP
    • Do the following with your brand: REPUTATION MANAGEMENT TIPS FOR SUCCESS Evaluate what is working, drop what is not Identify Brands and Products to Monitor Choose Tools that suit your needs Start with a small project Listen and have a strategy before engaging Identify trending topics Engage on a Daily Basis!
    • Questions and Answers Steven Fisher Head of Social Business @d50media http://www.d50media.com Twitter: @stevenfisher