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Rules for Business: 10 Rules For Killer Business Cards-2009 Edition

by Steven Fisher

15,335 views

Steve Fisher, Publisher of RulesForBusiness.com presents one of his humerous "Rules" presentations and hopefully has a fresh and informative take on business cards. These 10 Rules for 2009 should make ...

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Rules for Business: 10 Rules For Killer Business Cards-2009 Edition Presentation Transcript

10 Rules for Killer Business Cards

So, shall we get started?

Rule #1 Tell Me What You Do. Quickly.

Rule #2 Include the Ways You Want to Be Contacted.

Rule #3 Don’t Use Your Personal e-Mail Address.

Rule #4 You Can Be Cool, But Be Relevant To Your Audience .

Rule #5 Business Cards Make Great Promos BUT Promos Don’t Make Great Biz Cards.

Rule #6 Make It Scannable.

Rule #7 Have an Area on the Card Where You Can Write a Note On It .

Rule #8 Avoid Glossy or Weird Materials.

Rule #9 Use a Professional Printer. No, Your LaserJet Does NOT Count.

Rule #10 Give Out Two Cards.

BONUS!!! Rule #11 Don’t Include Your Cell Phone Number.

Questions?

About Steve Fisher

Steve Fisher

Blogs:

http://stevefisher.me

http://rulesforbusiness.com

http://shootyourshow.com

Connect with him on Facebook , Twitter , LinkedIn , Plaxo or Flickr .

Steve has been actively writing about small business and innovation since the late 90s on how small business could leverage the Web and stellar customer experiences to innovate their business and compete with the largest of competitors. He was among the early thought leaders on the intersection of user experience, customer service and innovation.

Steve currently is Managing Principal of AppSolve. In its 10th year, Appsolve specializes in user experience design, enterprise web development and online community management. Through AppSolve, he works with Network Solutions to manage its online small business community. Prior to that he was founder and CEO of Slipstream Air, a software provider to the private air travel industry. It was sold in 2008 to JIT Airline Resources, which rebranded as Slipstream Aviation Software. Steve has also held key leadership positions at Global Network Solutions, OnSite Technologies, IKON, USConnect, Ryland and Wells Fargo.

He has published several e-books on Small Business Management, User Experience, Online Marketing and Innovation. Currently, he is working on his first book, “101 Rules for Entrepreneurs” slated for a Spring 2010 release.

He holds a Bachelor of Science in Business from University of Baltimore and on a personal note he is a great airplane pilot, a horribly slow 5K runner, a fairly talented musician and a budding concert photographer. He currently resides in Columbia, MD, USA.

Chenelle Fonseca, Student at University of Johannesburg Great presentation because it gets straight to the point. 1 day ago

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adjenifer Thanks! Business cards are very vital to my business so that I often hold them on http://cardfila.com with its new app: CF 2.0 So great! I even can make a call with any format of phone number. 2 months ago

VATrainingOnline at VATrainingOnline Thanks for this interesting presentation Steven. I will surely use these ideas on my next batch of business cards! 3 years ago

Steven Fisher, Innovator, Creative Leader, Speaker, Author at Revolution Factory Thanks. 3 years ago

Mjustify so good 3 years ago

Peter Fry, Internet Local Search Consultant, I get businesses seen at Office I expected a comment regarding a photo of onesself on a business card. Also, do you not have cell business cards? For times that you don't have a card on you due to change of cloths, forgot to bring them with you etc. tell the person you are with to text your name to an SMS short code number e.g Text Stevenfisher to 51444 standard rate text will bring up your business card onto the person's cell phone! 3 years ago

Steven Fisher, Innovator, Creative Leader, Speaker, Author at Revolution Factory Thanks everyone for the nice compliments. I think I should put the notes up to the presentation.

Vivek - Rule#11 is about personalization. I have my Google number on my personal business card and my office line on my business card. I use my cell number or 'direct number' as they used to call it in the old days to be written down and personalize the cards. 3 years ago

Vivek Singh, DGM Marketing & Presentations Evangelist at GEF India, Hyderabad nice presentation Steven. I would like to know why you discourage people from putting their cell number (Rule #11)? Thanks. 3 years ago

Lionel Ancelet, Coach & Trainer at ancelet.fr Cool prez. I particularly love the wedding counsellor / divorce lawyer ones !
Too bad you didn't make it downloadable... 3 years ago

home at home great work 3 years ago