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Understanding the value of geographic information in turbulent times<br />Steven Feldman<br />
Changing environment<br />Economic crisis demands better RoI<br />Shift from producer centric to customer responsive organ...
Budgets under `pressure<br />
Return on Investment<br />
Cost does not equal value<br />Because geodata is expensive to produce does not mean that it is valuable to customers<br /...
Private Sector doesn’t necessarily do it any better<br />
“Creating, maintaining and delivering a comprehensive, high quality map database is a multi-step, labor-intensive process....
At street level at the point of consumption data is<br />
The old adage<br />Data equals 75-90% of the cost of a solution<br />Not necessarily<br />Driven by data monopolies and ri...
Check before you dig<br />
We areNational Mapping Agencies<br />
Street maps are becoming commodities<br />
Strengths<br /><ul><li>Cadastre
Large scale mapping
Precision
Process</li></li></ul><li>Weaknesses<br />Cadastre<br />Large scale mapping<br />Precision<br />Process<br />
Cairo – June 2008<br />
Cairo – June 2009<br />
Focus<br />
Multi-purpose<br />
Best of breed<br />
Strengths<br /><ul><li>Cadastre
Large scale mapping
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Understanding The Value Of Geoographic Information in a Turbullent World

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  • RoIDoing more with less
  • Needs to be tangible
  • Case studyBudget £50k200 growing to 1000 orders per weekBetween 10,000 and 250,000 maps per year1st quote £25kFinal price £5k for 1m transactions
  • Transcript of "Understanding The Value Of Geoographic Information in a Turbullent World"

    1. 1. Understanding the value of geographic information in turbulent times<br />Steven Feldman<br />
    2. 2.
    3. 3. Changing environment<br />Economic crisis demands better RoI<br />Shift from producer centric to customer responsive organisation<br />Changing perceptions of value<br />
    4. 4.
    5. 5. Budgets under `pressure<br />
    6. 6. Return on Investment<br />
    7. 7.
    8. 8. Cost does not equal value<br />Because geodata is expensive to produce does not mean that it is valuable to customers<br />Customers determine value with their choices<br />
    9. 9. Private Sector doesn’t necessarily do it any better<br />
    10. 10. “Creating, maintaining and delivering a comprehensive, high quality map database is a multi-step, labor-intensive process. We currently employ over 270 employees in our centralized production facility and a global workforce of over 700 geographic analysts in 32 countries”<br />Financials (2007)<br />Revenue $853m (~€604m) <br />Data creation & distribution costs $396m (~€280m) <br />
    11. 11.
    12. 12.
    13. 13.
    14. 14. At street level at the point of consumption data is<br />
    15. 15. The old adage<br />Data equals 75-90% of the cost of a solution<br />Not necessarily<br />Driven by data monopolies and rigid pricing that did not reflect the different value that the same data brought to different applications<br />
    16. 16. Check before you dig<br />
    17. 17. We areNational Mapping Agencies<br />
    18. 18. Street maps are becoming commodities<br />
    19. 19. Strengths<br /><ul><li>Cadastre
    20. 20. Large scale mapping
    21. 21. Precision
    22. 22. Process</li></li></ul><li>Weaknesses<br />Cadastre<br />Large scale mapping<br />Precision<br />Process<br />
    23. 23. Cairo – June 2008<br />
    24. 24. Cairo – June 2009<br />
    25. 25.
    26. 26. Focus<br />
    27. 27. Multi-purpose<br />
    28. 28. Best of breed<br />
    29. 29. Strengths<br /><ul><li>Cadastre
    30. 30. Large scale mapping
    31. 31. Precision
    32. 32. Process</li></li></ul><li>
    33. 33.
    34. 34. Thank You<br />Steven Feldman<br />KnowWhere<br />e: shfeldman@gmail.com<br />w: http://GIScussions.blogspot.com<br />t: http://twitter.com/stevenfeldman<br />
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