Understanding The Value Of Geoographic Information in a Turbullent World

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  • RoIDoing more with less
  • Needs to be tangible
  • Case studyBudget £50k200 growing to 1000 orders per weekBetween 10,000 and 250,000 maps per year1st quote £25kFinal price £5k for 1m transactions

Transcript

  • 1. Understanding the value of geographic information in turbulent times
    Steven Feldman
  • 2.
  • 3. Changing environment
    Economic crisis demands better RoI
    Shift from producer centric to customer responsive organisation
    Changing perceptions of value
  • 4.
  • 5. Budgets under `pressure
  • 6. Return on Investment
  • 7.
  • 8. Cost does not equal value
    Because geodata is expensive to produce does not mean that it is valuable to customers
    Customers determine value with their choices
  • 9. Private Sector doesn’t necessarily do it any better
  • 10. “Creating, maintaining and delivering a comprehensive, high quality map database is a multi-step, labor-intensive process. We currently employ over 270 employees in our centralized production facility and a global workforce of over 700 geographic analysts in 32 countries”
    Financials (2007)
    Revenue $853m (~€604m)
    Data creation & distribution costs $396m (~€280m)
  • 11.
  • 12.
  • 13.
  • 14. At street level at the point of consumption data is
  • 15. The old adage
    Data equals 75-90% of the cost of a solution
    Not necessarily
    Driven by data monopolies and rigid pricing that did not reflect the different value that the same data brought to different applications
  • 16. Check before you dig
  • 17. We areNational Mapping Agencies
  • 18. Street maps are becoming commodities
  • 19. Strengths
  • Weaknesses
    Cadastre
    Large scale mapping
    Precision
    Process
  • 23. Cairo – June 2008
  • 24. Cairo – June 2009
  • 25.
  • 26. Focus
  • 27. Multi-purpose
  • 28. Best of breed
  • 29. Strengths
  • 33.
  • 34. Thank You
    Steven Feldman
    KnowWhere
    e: shfeldman@gmail.com
    w: http://GIScussions.blogspot.com
    t: http://twitter.com/stevenfeldman