1337 or l33t is another way people refer to the word LEET which is short for Elite. Players oLen use this to claim they are superior.
The online customer cycle • What is the cycle • Generate traﬃc • Convert visitors to buyers • OpDmize • Word of mouth AFK simply means Away From Keyboard. Pay aTenDon to this in groups as a key member may be absent for a moment.
The online customer cycle • MulDple entry points • MulDple exit points • MulD-‐channel • Measure and aTribute • Integrated approach Bio: is a term used by players to indicate they need or are taking a bathroom break.
Boss: This term is used to describe boss monsters or signature creatures in an area. In an instance this slaying a boss may be the ﬁnal objecDve for a quest. In some cases a boss is a bonus and may just yield more loot.
1: Generate relevant traﬃc • TradiDonal markeDng (oﬄine) • Search • Paid search and social • Organic social • P2P markeDng • Content markeDng • GamiﬁcaDon • Aﬃliates and APIs • Mobile
2: Be the best in organic search • SDll the biggest traﬃc driver • Dynamic rankings • Black-‐hat vs. white-‐hat • On page opDmizaDon • Link building • Link bait • Content • Long tail • Personal results • Answer the quesDon • Social signals
3: Be smarter for paid search • It’s all Google baby (which is shit) • Text, display, video, places, shopping • Long tail • Speciﬁc & broad keywords • Facebook ? • In or Out • Traﬃc vs. engagement
4: Listen stupid • Let other generate traﬃc and content • Listen and innovate • Customer service loop • ‘Be interesDng’ • Relevant engaging content • Built-‐in social tech
Dps: is the measurement of Damage Per Second. This is also someDmes used to refer to a class that deals high damage. If a member suggest you ﬁnd more Dps they are referring to a high damage dealing class.
6: Mobile • “On the go” builds • Cut down • Everything responsive • Not apps or m dot
Email grows even bigger. With the increase of social media, content markeDng and mobile usage, email markeDng is also growing at astonishing rates. Email markeDng is one of the most cost eﬀecDve forms of markeDng to a broad audience.
GamiﬁcaDon Is the use of game thinking and game mechanics in a non-‐game context in order to engage users and solve problems.
Game Mechanics: • Achievements • Appointments • Behavioral Momentum • Blissful ProducDvity • Bonuses • Cascading InformaDon Theory • Combos • Community CollaboraDon • Countdown • Discovery • Epic Meaning • Free Lunch • Inﬁnite Gameplay • Levels • Loss Aversion • LoTery • Ownership • Points • Progression • Quests • Reward Schedules • Status • Urgent OpDmism • Virality Click here if you forgot what some of this is
Media for social interacDon “Social media spark a revelaDon that we, the people, have a voice, and through the democraDzaDon of content and ideas we can once again unite around common passions, inspire movements, and ignite change.” ― Brian Solis
Ten point summary 1. Best search pracDces 2. Leading user journeys 3. Modern device centric design 4. Smart sharable content 5. Relevant communiDes 6. Customer centric builds 7. Solve customer problems 8. Learn more about our customers 9. Develop leading digital eco-‐systems 10. OpDmize, innovate or die
March 11, 2013 – For the ﬁrst Dme ever, more Australians have access to internet connected television (33%)than tablets (31%)
March 20, 2013: Apple Patents An Augmented Reality System That Turns The World Into A Shareable ‘Pop-‐Up Video’