Digital, Grumpy Cat and social media update 2013

328 views

Published on

Update given at a recent conference on Digital Strategy, New Media Trends, Grump Cat and Social Media in 2013. No template theme | Cut down version | feel free to use what you want

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
328
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Digital, Grumpy Cat and social media update 2013

  1. 1. Our  new  media  strategy   @analogboy  
  2. 2. Five  things  that  will  impact  the  next  couple  of  years  
  3. 3. St  Peter’s  Square   Early  adopter  
  4. 4. The  NBN  will  be  up  to  40  Dmes  faster  than  ADSL  broadband.  
  5. 5. gaming   lo2eries   membership  
  6. 6. 1337  or  l33t  is  another  way  people  refer  to  the  word  LEET  which  is  short  for  Elite.  Players  oLen  use  this  to  claim  they  are  superior.  
  7. 7. The  online  customer  cycle     •  What  is  the  cycle   •  Generate  traffic   •  Convert  visitors  to  buyers     •  OpDmize     •  Word  of  mouth  AFK  simply  means  Away  From  Keyboard.  Pay  aTenDon  to  this  in  groups  as  a  key  member  may  be  absent  for  a  moment.  
  8. 8. The  online  customer  cycle     •  MulDple  entry  points   •  MulDple  exit  points   •  MulD-­‐channel   •  Measure  and  aTribute   •  Integrated  approach  Bio:  is  a  term  used  by  players  to  indicate  they  need  or  are  taking  a  bathroom  break.  
  9. 9. Boss:  This  term  is  used  to  describe  boss  monsters  or  signature  creatures  in  an  area.  In  an  instance  this  slaying  a  boss  may  be  the  final  objecDve  for  a  quest.  In  some  cases  a  boss  is  a  bonus  and  may  just  yield  more  loot.  
  10. 10. 1:  Generate  relevant  traffic    •  TradiDonal  markeDng  (offline)  •  Search  •  Paid  search  and  social  •  Organic  social  •  P2P  markeDng  •  Content  markeDng  •  GamificaDon  •  Affiliates  and  APIs  •  Mobile  
  11. 11. 2:  Be  the  best  in  organic  search    •  SDll  the  biggest  traffic  driver  •  Dynamic  rankings  •  Black-­‐hat  vs.  white-­‐hat  •  On  page  opDmizaDon  •  Link  building  •  Link  bait  •  Content     •  Long  tail   •  Personal  results   •  Answer  the  quesDon  •  Social  signals  
  12. 12. 3:  Be  smarter  for  paid  search    •  It’s  all  Google  baby  (which  is  shit)   •  Text,  display,  video,  places,  shopping  •  Long  tail  •  Specific  &  broad  keywords  •  Facebook  ?     •  In  or  Out   •  Traffic  vs.  engagement  
  13. 13. 4:  Listen  stupid    •  Let  other  generate  traffic  and  content  •  Listen  and  innovate   •  Customer  service  loop  •  ‘Be  interesDng’   •  Relevant  engaging  content  •  Built-­‐in  social  tech  
  14. 14. 5:  Content    •  Content  circles  •  Editorial  agenda  •  Target  audiences   •  Renters   •  Owners   •  Emergencys   •  Children  •  Become  knowledge  leader   •  Corporate   •  Builders  /  developers  •  Affiliates  •  APIs  
  15. 15. Dps:  is  the  measurement  of  Damage  Per  Second.  This  is  also  someDmes  used  to  refer  to  a  class  that  deals  high  damage.  If  a  member  suggest  you  find  more  Dps  they  are  referring  to  a  high  damage  dealing  class.  
  16. 16. 6:  Mobile    •  “On  the  go”  builds   •  Cut  down  •  Everything  responsive   •  Not  apps  or  m  dot  
  17. 17. Email  grows  even  bigger.  With  the  increase  of  social  media,  content  markeDng  and  mobile  usage,  email  markeDng  is  also  growing  at  astonishing  rates.  Email  markeDng  is  one  of  the  most  cost  effecDve  forms  of  markeDng  to  a  broad  audience.  
  18. 18. Big  Data  
  19. 19. What  we  are    building    towards  
  20. 20. GamificaDon  Is  the  use  of  game  thinking  and  game  mechanics  in  a  non-­‐game  context  in  order  to  engage  users  and  solve  problems.  
  21. 21. Game  Mechanics:     •  Achievements   •  Appointments   •  Behavioral  Momentum   •  Blissful  ProducDvity   •  Bonuses   •  Cascading  InformaDon  Theory   •  Combos   •  Community  CollaboraDon   •  Countdown   •  Discovery   •  Epic  Meaning   •  Free  Lunch   •  Infinite  Gameplay   •  Levels   •  Loss  Aversion   •  LoTery   •  Ownership   •  Points   •  Progression   •  Quests   •  Reward  Schedules   •  Status   •  Urgent  OpDmism   •  Virality  Click  here  if  you  forgot  what  some  of  this  is  
  22. 22. Media  for  social  interacDon  “Social  media  spark  a  revelaDon  that  we,  the  people,  have  a  voice,  and  through  the  democraDzaDon  of  content  and  ideas  we  can  once  again  unite  around  common  passions,  inspire  movements,  and  ignite  change.”      ―  Brian  Solis  
  23. 23. Ten  point  summary  1.  Best  search  pracDces  2.  Leading  user  journeys    3.  Modern  device  centric  design  4.  Smart  sharable  content    5.  Relevant  communiDes  6.  Customer  centric  builds  7.  Solve  customer  problems  8.  Learn  more  about  our  customers  9.  Develop  leading  digital  eco-­‐systems  10. OpDmize,  innovate  or  die        
  24. 24. March  11,  2013  –  For  the  first  Dme  ever,  more  Australians  have  access  to  internet  connected  television  (33%)than  tablets  (31%)  
  25. 25. March  20,  2013:  Apple  Patents  An  Augmented  Reality  System  That  Turns  The  World  Into  A  Shareable  ‘Pop-­‐Up  Video’  
  26. 26. ElectrostaDc  interfaces  
  27. 27. Youre  all  beauDful   people…     Any  quesDons?  

×