Steven Cook bio April 2014


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Steven Cook bio

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Steven Cook bio April 2014

  1. 1. Steven has 25+ years experience as an accomplished Fortune 50 global strategic brand marketer and Chief Marketing Officer with GM expertise in consumer-centric brand building, transformational innovation, B2C and B2B business development and account management with P&G, Coca-Cola and Samsung Electronics, as well as Silicon Valley startup experience. He has built and led iconic, image-based CPG and durable passion brands globally online and offline in the highly competitive Electronics, Tech, Entertainment, Beverage, Food, Cosmetics, Personal Care, and Health & Well-being categories where building customer intimacy and strong emotional connections with consumers is critical to growing brand equity and KPI results. Steven harnesses deep expertise to build and inspire teams to achieve value-add results: • Classic brand & product management for B2C & B2B, digital & social media marketing, P&L, strategic planning, integrated communications, consumer insights, experiential marketing, retailer marketing, shopper marketing, PR/Corporate Communications • Transformational innovation in product and commercial platforms • New business development and account management • Omni-channel strategic partnerships and consumer-centric programs Steven is the Founder, Managing Partner of working with Fortune 1000 companies & at Silicon Valley startups as CMO & Head of Biz Dev. He is leveraging this experience as an Executive Board Advisor to Forté Ventures startups where he is serving in CMO, Biz Dev & Series A capital raise roles. Steven was Samsung Electronics SVP, CMO, North America where he led Brand Marketing B2C and B2B teams and agencies across the $25 Billion Divisions. He was part of the Executive Team that contributed to Samsung maintaining its #1 share in HDTV and achieving #1 share in Mobile Phone in the U.S., and creating synergy across Product Groups. Steven served as Coca-Cola VP Worldwide Strategic Planning, Business Development and Marketing for 13 years leading global and local teams to develop innovative consumer-driven brand strategies, technologies and programs. His brand marketing career started with P&G leading iconic brands and growth initiatives in N. America, Europe, Latin America and Asia-Pacific for 13 years. He is regularly invited to Chair CMO events, keynote, and lead panels at global CMO thought leadership conferences. Steven is the Resident CMO and Contributing Editor for , and a Writer for Forbes CMO Network, and has been published in other leading CMO and business ePubs. He is on the Palo Alto-based CMO Council Advisory Board and is on the London-based CMO Exchange Advisory Council. Your global CMO – on demand Steven Cook Founder | Managing Partner Global CMO | Biz Dev | Innovation | Silicon Valley startups | 404.606.8284 | @StevenCook
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