Steven has 25+ years experience as an accomplished Fortune 50 global strategic brand marketer and Chief Marketing Officer with
GM expertise in consumer-centric brand building, transformational innovation, B2C and B2B business development and account
management with P&G, Coca-Cola and Samsung Electronics, as well as Silicon Valley startup experience.
He has built and led iconic, image-based CPG and durable passion brands globally online and offline in the highly competitive
Electronics, Tech, Entertainment, Beverage, Food, Cosmetics, Personal Care, and Health & Well-being categories where building
customer intimacy and strong emotional connections with consumers is critical to growing brand equity and KPI results.
Steven harnesses deep expertise to build and inspire teams to achieve value-add results:
• Classic brand & product management for B2C & B2B, digital & social media marketing, P&L, strategic planning, integrated
communications, consumer insights, experiential marketing, retailer marketing, shopper marketing, PR/Corporate Communications
• Transformational innovation in product and commercial platforms
• New business development and account management
• Omni-channel strategic partnerships and consumer-centric programs
Steven is the Founder, Managing Partner of www.FortuneCMO.co working with Fortune 1000 companies & at Silicon Valley startups
as CMO & Head of Biz Dev. He is leveraging this experience as an Executive Board Advisor to Forté Ventures startups
www.ForteVentures.com/Advisors where he is serving in CMO, Biz Dev & Series A capital raise roles. http://www.fisiononline.com/about-us/leadership.php
Steven was Samsung Electronics SVP, CMO, North America where he led Brand Marketing B2C and B2B teams and agencies
across the $25 Billion Divisions. He was part of the Executive Team that contributed to Samsung maintaining its #1 share in HDTV
and achieving #1 share in Mobile Phone in the U.S., and creating synergy across Product Groups.
Steven served as Coca-Cola VP Worldwide Strategic Planning, Business Development and Marketing for 13 years leading global
and local teams to develop innovative consumer-driven brand strategies, technologies and programs. His brand marketing career
started with P&G leading iconic brands and growth initiatives in N. America, Europe, Latin America and Asia-Pacific for 13 years.
He is regularly invited to Chair CMO events, keynote, and lead panels at global CMO thought leadership conferences. Steven is the
Resident CMO and Contributing Editor for CMO.com , and a Writer for Forbes CMO Network, and has been published in other
leading CMO and business ePubs. http://newsle.com/StevenCook He is on the Palo Alto-based CMO Council Advisory Board and is on the
London-based CMO Exchange Advisory Council. www.linkedin.com/in/StevenCook1
Your global CMO – on demand
Founder | Managing Partner
Global CMO | Biz Dev | Innovation | Silicon Valley startups
Steven@StevenCook.me | 404.606.8284 | @StevenCook
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