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SXSW SMCKC Apr 2011
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SXSW SMCKC Apr 2011

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Tips from SMC Nationals and SXSW from SMCKC members.

Tips from SMC Nationals and SXSW from SMCKC members.

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SXSW SMCKC Apr 2011 SXSW SMCKC Apr 2011 Presentation Transcript

  • SMC National Meeting
    Eyes closed
  • SMC National Meeting
    Banking
    Membership Renewals
    National / Local Dues alternatives
    Speakers Listing
    Site redesign focused on education
    Advance Book Club
  • SMC National Meeting
    Explore Regional SMC meeting with Columbia and St. Louis chapters.
  • Thanks
    Next up Joe Cox
  • 3 marketing trends from SXSWi 2011
    What to tell your boss when they start asking questions & you have a tough time remembering.
  • Transmedia
    The GTA model of Storytelling
    new/notnew
    He-Man
    Open world storytelling
  • Brand Journalism
    A world in which brands tell the truth, advertisers act like publishers and all communication is real-time
    Non-fiction advertising
    awareness & persuasion vs. credibility & trust
    Ford & Microsoft
  • gamefication
    Mario has left the building
    Seth Priebatsch
    Layers
    Happy Hour & Schools
  • Thanks!
    Next up Jessica Best
  • Spotted:The Best Marketing @ SXSWiinteractive marketing and marketing by interactive geniuses
  • Mashiry
  • Google/Lego
  • Foursquare
  • FedEx
  • Frog Design
  • Frog Design
  • About.me
  • Ice Cream Man
  • Chevy
  • Spotted:The Best Marketing @ SXSWihttp://emfl.us/Qsbhttp://blog.emfluence.com
  • Thanks
    Next up Steven Chau