SXSW SMCKC Apr 2011

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Tips from SMC Nationals and SXSW from SMCKC members.

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SXSW SMCKC Apr 2011

  1. 1. SMC National Meeting<br />Eyes closed<br />
  2. 2. SMC National Meeting<br />Banking<br />Membership Renewals<br />National / Local Dues alternatives<br />Speakers Listing<br />Site redesign focused on education<br />Advance Book Club<br />
  3. 3. SMC National Meeting<br />Explore Regional SMC meeting with Columbia and St. Louis chapters.<br />
  4. 4. Thanks<br />Next up Joe Cox<br />
  5. 5. 3 marketing trends from SXSWi 2011<br />What to tell your boss when they start asking questions & you have a tough time remembering.<br />
  6. 6. Transmedia<br />The GTA model of Storytelling<br />new/notnew<br />He-Man<br />Open world storytelling<br />
  7. 7. Brand Journalism<br />A world in which brands tell the truth, advertisers act like publishers and all communication is real-time<br />Non-fiction advertising<br />awareness & persuasion vs. credibility & trust<br />Ford & Microsoft<br />
  8. 8. gamefication<br />Mario has left the building<br />Seth Priebatsch<br />Layers<br />Happy Hour & Schools<br />
  9. 9. Thanks! <br />Next up Jessica Best<br />
  10. 10. Spotted:The Best Marketing @ SXSWiinteractive marketing and marketing by interactive geniuses<br />
  11. 11. Mashiry<br />
  12. 12. Google/Lego<br />
  13. 13. Foursquare<br />
  14. 14. FedEx<br />
  15. 15. Frog Design<br />
  16. 16. Frog Design<br />
  17. 17. About.me<br />
  18. 18. Ice Cream Man<br />
  19. 19. Chevy<br />
  20. 20. Spotted:The Best Marketing @ SXSWihttp://emfl.us/Qsbhttp://blog.emfluence.com<br />
  21. 21. Thanks<br />Next up Steven Chau<br />

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