Technology<br />Google's search technology is reliant upon computer algorithms to determine search positioning, let's look at the technology used at determining its page.<br />PageRank<br />Hypertext-Matching Analysis<br />
PageRank<br />PageRank reflects the importance of web pages<br />It considers variables and terms<br />A higher PageRank is to believed to be more important<br />
Google’s Search Engine also analyses neighboring web pages to ensure relevant search results to a user’s query</li></li></ul><li>Business Model<br />Google generates revenue from its Search Engine<br />It uses content advertising programs such as AdSense<br />Customers have needs, wants and nice-to-haves and traditional business models fulfil theses for their customers.<br />Google offers its customers needs, wants, and nice-to-haves all free.<br />
AdSense<br />Google AdSense combines Google Search technology<br />Google believes relevant advertising can be as useful as search results<br />Google believes advertising can enhance the experience for visitors while helping publishers recover some of their investment in creating content of value<br />Advertisers, publishers and information seekers all profit as a result<br />
AdWords<br />In combination with AdSense Google developed the "AdWords [program] for advertisers who want to reach a qualified audience as efficiently as possible.”<br />The PageRank and Hypertext-Matching Analysis appears to function to produce the best possible matches for a users search query.<br />AdWords and AdSense delivers content appropriate advertising based on the publishers content.<br />This effectively appears to create a relationship between content publishers and advertising publishers creating a sense of network economy, value and effect.<br />
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