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  • Google's search technology is reliant upon computer algorithms to determine search positioning, let's look at the technology used at determining its page.
  • Google's search technology is reliant upon computer algorithms to determine search positioning, let's look at the technology used at determining its page.
  • Transcript

    • 1. Google
      Overview of an Internet Giant
    • 2. Mission
      "Google's mission is to organise the world's information and make it universally accessible and useful"
    • 3. History
    • 4. Products & Services
      Gmail
      Blogger
      Picasa
      YouTube
      Google Search
      Google Sites
      Google Video
      Google Buzz
      Google Docs
      Google Chat
      Google Calendar
      Google Reader
      Google Apps
      Google Groups
      Google Maps
      Google Earth
      Google Wave
      Google Chrome
    • 5. Technology
      Google's search technology is reliant upon computer algorithms to determine search positioning, let's look at the technology used at determining its page.
      PageRank
      Hypertext-Matching Analysis
    • 6. PageRank
      PageRank reflects the importance of web pages
      It considers variables and terms
      A higher PageRank is to believed to be more important
    • 7. Hypertext-Matching Analysis
      • Google’s Search Engine analyses page content
      • 8. The Google Search Algorithm factors in:
      • 9. Page content
      • 10. Fonts
      • 11. Subdivisions
      • 12. Location of words
      • 13. Google’s Search Engine also analyses neighboring web pages to ensure relevant search results to a user’s query
    • Business Model
      Google generates revenue from its Search Engine
      It uses content advertising programs such as AdSense
      Customers have needs, wants and nice-to-haves and traditional business models fulfil theses for their customers.
      Google offers its customers needs, wants, and nice-to-haves all free.
    • 14. AdSense
      Google AdSense combines Google Search technology
      Google believes relevant advertising can be as useful as search results
      Google believes advertising can enhance the experience for visitors while helping publishers recover some of their investment in creating content of value
      Advertisers, publishers and information seekers all profit as a result
    • 15. AdWords
      In combination with AdSense Google developed the "AdWords [program] for advertisers who want to reach a qualified audience as efficiently as possible.”
      The PageRank and Hypertext-Matching Analysis appears to function to produce the best possible matches for a users search query.
      AdWords and AdSense delivers content appropriate advertising based on the publishers content.
      This effectively appears to create a relationship between content publishers and advertising publishers creating a sense of network economy, value and effect.

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