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Technology Google's search technology is reliant upon computer algorithms to determine search positioning, let's look at the technology used at determining its page. PageRank Hypertext-Matching Analysis
PageRank PageRank reflects the importance of web pages It considers variables and terms A higher PageRank is to believed to be more important
Google’s Search Engine also analyses neighboring web pages to ensure relevant search results to a user’s query
Business Model Google generates revenue from its Search Engine It uses content advertising programs such as AdSense Customers have needs, wants and nice-to-haves and traditional business models fulfil theses for their customers. Google offers its customers needs, wants, and nice-to-haves all free.
AdSense Google AdSense combines Google Search technology Google believes relevant advertising can be as useful as search results Google believes advertising can enhance the experience for visitors while helping publishers recover some of their investment in creating content of value Advertisers, publishers and information seekers all profit as a result
AdWords In combination with AdSense Google developed the "AdWords [program] for advertisers who want to reach a qualified audience as efficiently as possible.” The PageRank and Hypertext-Matching Analysis appears to function to produce the best possible matches for a users search query. AdWords and AdSense delivers content appropriate advertising based on the publishers content. This effectively appears to create a relationship between content publishers and advertising publishers creating a sense of network economy, value and effect.