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  • Get Noticed. Be naughty. Be edgy. Be Sultry.
  • Keep them guessing…One part sophisticate, one part punk.Radiate elegance.Exude confidence.And above all…
  • Let the Beauty you love be what we do.
  • Introducing Sultra.A lavish line of hair heat styling tools designed to mend and defend hair from thermal stress.Thank you for making time for an introduction to Sultra. all of us at Sultra are thrilled to be launching our tools with you . During the next 20 minutes, or so we will be presenting a general overview of the Sultra brand. We’ll be focusing much of our discussion on our technology and how it separates Sultra from the other tools on the market. we will also review the Lasor straight and smooth, Wicked wave and straight, and the Seductress curl wave and straight in closing we will discus some positioning ideas for introducing Sultra to your customers.
  • Sultra is the new cult of beauty.At Sultra we are a fashion driven company that combines our love for fashion with a desire for the best technology in the beauty industry.In other words, we offer the newest technology available– in a sexy, exciting package.Sultra began discussions with BSG Corporate over a year ago and worked with members of BSG’s Corporate staff to design and develop the Sultra brand.This collaborative relationship between Sultra and BSG ensures that what we offer to you is what your customers have been looking for.
  • the three irons you are viewing are the Sultra irons that you are currently stockingThe Laser Straight & Smooth Iron, The Wicked Black Wave & Straight Iron and The Seductress Curl, Wave & Straight IronSultra has brought the best and most advanced technology to the beauty industry including a technology from Japan called Kyocera Ceramic that we will be discussing shortly. But before we review the unique technology of the Sultra Styling Irons, let’s talk about another important way Sultra is different from any other brand.Each Sultra iron was designed with a different consumer in mind The Laser Straight & Smooth Iron, The Wicked Black Wave & Straight Iron and The Seductress Curl, Wave & Straight IronLets take a look at what these consumers might look like
  • We have created a family of tools that allow hairstylists and consumers to purchase only the features they want and need. Image of Charlize comes up on clickEach of our irons are uniquely designed to produce certain hair styles or to be used on certain hair types. Image of Myley Cyrus comes up on clickInstead of the one iron fits all mentality. Image of Taylor Swift comes up on click.As we begin talking about each iron, you’ll see the differences in their design and function
  • Until now, Korean ceramic heaters were the best and highest quality ceramic heaters on the market, particularly those that cover the full length of the plates on a flat iron. The Korean Ceramic Heater can be found in The Laser and is perfect for maintaining consistent temperatures. first bullet point pops up on click) But true to our mission, we brought the most advanced heat technology to the styling iron industry, with the introduction of Kyocera Ceramic Heater technology. (second bullet pops up on click) Kyocera ceramic is created by a process that actually compresses the ceramic, creating a harder, denser ceramic heater. (third bullet pops up on click) Due to the compression process, Kyocera ceramic is also able to handle higher temperatures and faster heat up times without cracking. Sultras Kyocera Ceramic Heater heats up to 395° in as little as 20 seconds, with a recovery time of 4 seconds – making Sultra’s top tools the fastest and most responsive on the market today.
  • Slide starts with image and title only(Bullet one pops up) The advantage of Kyocera Ceramic Heaters is that the compressed ceramic creates more infrared rays, and negative ions, resulting in shinier, softer hair with each use.(Bullet two appears) Ceramic infrared rays, and negative ions mend the hair and smooth the cuticle. Because of the responsive Kyocera Ceramic Heaters, we are able to get great results on all hair types and textures with out the need for intense heat.(Bullet three pops up) And, all of Sultra’s irons features an auto-shut off for worry-free use every day!
  • Here is something that you've probably never seen from another manufacturer. This picture shows you the inner workings of our Seductress iron.The Seductress is our premium styling iron.(circle heater shows up on click) I’d like to start out by showing you the Kyocera Ceramic Heater. Notice how the heater covers the full length and width of the aluminum plates.(circuitry comes up on click) the circuitry board is attached to the heater. This combination allows the plates to heat up quicker and recover faster than any other heater on the market. (Circle the ceramic infused plates) The Sultra plates not only feature a rounded edge, they also are flexible in all directions for ease of styling, insuring creativity with out lines of demarcation (flat hinge comes up on click) the hinge is a part that you might not think much about, but in the life of a styling iron it can be one of the first things to fail. Many irons and heat tools have what is called a coil spring, that can either stick or quickly break – rendering it pretty much useless. Sultra uses a strong flat hinge spring which is reliable and long lasting.(Body of iron) The body of all Sultra irons are constructed of light weight heat resistant rynite plastic.(Circle body to the left comes up on click)– in looking at the outer casing We have applied a unique UV coating to the body of the iron to eliminate all drag and pull on the hair. The hair glides like silk across the body of the iron resulting in smooth, fast styling without any discomfort.(circle comes up on click) We’ve also added a soft touch palm plate that feels great while your styling and reminds you not to grip the iron too tightly while styling. (Large size insulation) This white pad is the heat absorption pad that helps to buffer the heat between the plates and the outer casing(Circle ground fault comes up on click) For your clients safety all of our irons include a ground fault circuit interrupter on the plug along with an automatic 30 minute shut down feature. (circle comes up for the swivel) For your clients convenience all of our irons have a nine foot power cord that features a swivel connection.(code pops up)you are now looking at the area where you will find a code that is unique to all Sultra tools. This code is used in reregistering our tools for their 2 year warranty. That’s right two year warranty. All the end user has to do to activate their warranty is to visit our site at WWW.Sultra.com and enter the code found on their Sultra tool and they will have successfully registered their Sultra(code pops up)oops I almost forgot my favorite part the three hair type settings… The Seductress offers three hair texture settings to insure that you are using the optimal temperature for each unique hair type.This takes care of our technology discussion – let’s get to the features of the three tools BSG will be launching with – so you can understand the unique differences between the tools.
  • We’ll begin with The Laser Straight & Smooth Iron.
  • The Laser straight and smooth, featured here in mat black
  • Slide starts with image and title only. All Sultra irons were designed for a specific purpose and the purpose can be found in the name itself. The Laser Straight & Smooth is indeed, a classic “flat” iron but with technologically advanced design. (first bullet pops up on click) The Laser features full size quality Korean Ceramic heater this technology is equal to or better than any of the other top selling, higher priced brand on the market today.(second bullet pops up on click) It is the ideal heater to maintain a constant heat of 370o F– the perfect temperature for smoothing and straightening normal to fine hair without damage. The hair is left smooth and shiny.(bullet 3 pops up on click) The Laser is an introduction to luxury tools for both hairdressers and consumers. The Laser is a great classic straightening iron. You are stocking the Laser in the matte black finish, however you may periodically see the Laser in limited edition patterns.
  • Lets look at some ways to position the Laser straight and smooth to the salons and their consumers
  • The Wicked Wave & Straight Iron
  • The wicked wave and straight featured here in semi gloss black
  • Slide starts with image and title only. The Wicked Wave & Straight Iron adds another dimension to styling – the wave. (first bullet pops up) The Wicked introduces the Japanese Kyocera Ceramic Heater to the Sultra line– The compressed ceramic in the Kyocera Heater actually repairs the hair by producing infrared rays and negative ions, smoothing the cuticle and locking in moisture. (second bullet pops up) While the Korean heater in The Laser heats up in 30 seconds the Wicked is ready to go in 20 seconds or less with a heat recovery time of just 4 seconds - twice as fast as The Laser. (third bullet pops up) The Wicked features consistent 375º F heat - which provides the additional styling power needed to set waves, flicks and flips.(forth bullet pops up) The body shape of the Wicked is rounder than that of The Laser, and the plates themselves have a greater range of motion allowing you to produce long lasting waves as well as straighten the hair. You are stocking The Wicked in semi-gloss black. However, during promotional events you may see the Wicked in pink.
  • Lets look at some ways to position the wicked wave and straight to the salons and their consumers
  • The Seductress – Curl Wave & Straight Iron
  • The seductress curl wave and straight… notice the high gloss body and the soft touch pad and if you look at the lower half of the seductress you will see the three texture settings.
  • Slide starts with image and title only. The Seductress curl wave and straight iron offers true three dimensional styling to the professional hairstylist and their clients(first bullet pops up) The Kyocera Ceramic Heater technology found in the Wicked Iron is also in the Seductress. And as we discussed earlier, actually repairs the hair by producing infrared rays and negative ions, smoothing the cuticle and locking in moisture. (second bullet pops up) the seductress features three heat settings offering the choice of, fine, normal, or thick this allows the hairstylist to deliver the best results for each client’s hair type third bullet point pops up) The Seductress provides the creative hairstylist true versatility by offering the choice of 3 heat settings, and a UV coating that allows the hair to glide like silk over the body of the Seductress (forth bullet pops up)The world traveler will be happy to know that The Seductress offers Universal voltage.With the combination of Kyocera Heater technology, the uniquely designed flexible curved plates, the three custom heat settings ,and a smooth coated body ……the Seductress curl wave and straight offers stylist the best performance possible from a styling iron.
  • Lets look at some ways to position the seductress curl wave and straight to the salons and their consumers
  • Slide starts with image and title only. There is nothing like Sultra on the market. (First bullet pops up) We are a brand driven by technology and innovation. (second bullet pops up) Sultra answers the needs of creative hairdressers and there clients. (third bullet pops up) We consider our luxury hair tools to be a necessary fashion accessory – (forth bullet pops up) We have an exclusive partnership with BSG – only BSG and it’s affiliates will distribute Sultra to the professional beauty industry.
  • Join the New Cult of Beauty Today!Visit Sultra onFacebook, Twitter and look to Sultra.com to sign up for the latest news, styling tips and styling trends.
  • Sultra Let the beauty you love be what we do*Open dialog for questions

Bsg presentation w_narration525ytube Bsg presentation w_narration525ytube Presentation Transcript

  • click mouse or hit “return” to move to next slide
  • click mouse or hit “return” to move to next slide
  • Get Noticed.
    click mouse or hit “return” to move to next slide
  • Keep them guessing…
    One part sophisticate,One part punk.
    Radiate elegance.
    Exude confidence.
    click mouse or hit “return” to move to next slide
    And above all…
  • click mouse or hit “return” to move to next slide
  • A lavish line of hair heat styling tools designed to mend and defend hair from thermal stress.
    click mouse or hit “return” to move to next slide
  • The most advanced styling appliances on the market
    with an edge toward the
    latest fashion.
    click mouse or hit “return” to move to next slide
  • THE LASER
    STRAIGHT & SMOOTH IRON
    THE WICKED BLACK
    WAVE & STRAIGHT IRON
    THE SEDUCTRESS
    CURL, WAVE & STRAIGHT IRON
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    • Kyocera® Ceramic Heaters are the most cutting edge heaters available.
    • Compression process produces better heater.
    • Lightweight, efficient & fast – shortens styling time.
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    • Mends hair during use with infrared rays.
    • Kyocera® Ceramic Heaters heat evenly and cause less damage from excess heat.
    • Auto shut off on all irons.
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  • $99 SALON PRICE$145 MSRP
    • Full size Korean Ceramic Infrared heater.
    • Consistent & even 370ºF heat, perfect for straightening & smoothing.
    • A great first flat iron!
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  • POSITIONING
    Salon
    Consumer
    • Straightening and smoothing
    • Straightening and smoothing
    • Ideal for fine to normal hair
    • Ideal for fine to normal hair
    • Auto Shut Off
    • Auto Shut Off
    • Luxury iron
    • Minimal investment
    • A great iron at a great price point, $99
    • Ease of styling
    • Korean ceramic heater
    • Same or better technology used in many premium irons available today
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  • $119 SALON PRICE
    $185 MSRP
    • Sultra is the only manufacturer that offers Japanese Kyocera® Ceramic Technology.
    • Improved heat up and recovery time.
    • Consistent 375ºF heat smoothes AND waves.
    • Perfect for those wanting more than just a flat iron.
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  • POSITIONING
    Salon
    Consumer
    • Wave and straight
    • Wave and straight
    • Ideal for most hair types
    • Ideal for most hair types
    • Auto Shut Off
    • Auto Shut Off
    • Kyocera® Ceramic Heater
    • Smoothes the cuticle and locks in moisture
    • True “One-Pass” Styling
    • Kyocera® Ceramic Heater
    • Compressed ceramic creates more infrared rays & negative ions creating softer, shinier hair
    • True “One-Pass” Styling
    • Versatility
    • Perfect for those wanting more than just a flat iron
    • Amazing iron for a minimal investment
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  • $149 SALON PRICE
    $230 MSRP
    • Kyocera® Ceramic Technology.
    • 3 heat settings based on hair type. (fine: 370º, normal: 380º, thick: 395º)
    • Provides the creative hairstylist true versatility.
    • Universal Voltage.
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  • POSITIONING
    Salon
    Consumer
    • Curl, Wave and Straight
    • Great for travel
    • Auto Shut Off
    • Curl, Wave and Straight
    • Universal Voltage
    • Auto Shut Off
    • Ideal for all hair types, especially thick, curly hair
    • Ideal for all hair types, especially thick, curly hair
    • Kyocera® Ceramic Heater
    • Smoothes the cuticle and locks in moisture
    • True “One-Pass” Styling
    • Kyocera® Ceramic Heater
    • Compressed ceramic creates more infrared rays & negative ions creating softer, shinier hair
    • True “One-Pass” Styling
    • Luxury professional tool for all hair & styling needs
    • Three heat settings
    • Luxury versatile tool for all hair textures
    • Three heat settings
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    • A Brand driven by technology & innovation.
    • Creativity and choice.
    • Luxury hair tools are a necessary fashion accessory.
    • Exclusive partnership with BSG.
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  • SULTRA
    JOIN THE NEW CULT OF BEAUTY TODAY!
    • Facebook.com/Sultrabeauty
    • Twitter.com/Sultrabeauty
    • Sultra.com
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