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IMM: Design Type
IMM: Design Type
IMM: Design Type
IMM: Design Type
IMM: Design Type
IMM: Design Type
IMM: Design Type
IMM: Design Type
IMM: Design Type
IMM: Design Type
IMM: Design Type
IMM: Design Type
IMM: Design Type
IMM: Design Type
IMM: Design Type
IMM: Design Type
IMM: Design Type
IMM: Design Type
IMM: Design Type
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IMM: Design Type

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Basics of using Type in web design

Basics of using Type in web design

Published in: Technology, Art & Photos
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Transcript

  • 1. Design: TypeReadabilityRelationshipsTypes of Type (FontsType on the web
  • 2. ReadabilityType has multiple purposes but the most important is readability.The ability for a reader to easily read and understand the text.Contributors/DistractorsSize, color, texture, light, font, weight, relationship etc.
  • 3. Relationships
  • 4. ConcordantUses one type family with little change in style, size or weight. This can be used tocommunicate a sedated or formal situation but can also be dull.
  • 5. Conflicting When you combine type faces that are similar but not the same. This makes the page less interesting because it is not concordant. Times New Roman &Palatino
  • 6. ContrastingWhen you combineseparate typefacesthat are distinct anddifferent from eachother. The best designshave contrast and thisincludes font.
  • 7. Type CategoriesRemember them in groups of two:Old/Modern, Serif/Sans, Script/Decorative
  • 8. Oldstyle
  • 9. Modern
  • 10. Slab Serif
  • 11. Sans Serif
  • 12. Script
  • 13. Decorative
  • 14. Type Categories
  • 15. Type ContrastsSize, Weight, Structure, Form, Direction and Color
  • 16. My RulesNever use more than three fonts and two is probably enoughNever use more than one serif fontNever use more than one san serif fontNever use more than one decorative font and only in limited dosesTypically, I choose one Serif, one san and call it a style!
  • 17. Fun Dafont.com What the Font
  • 18. In class exercise

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