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Top2 ch2-developing-marketing-strategies-and-plans-andrada

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  • 1. TOP 2 Learning Concepts Chapter 2: Developing MarketingStrategies and Plans
    Steven Michael Y. Andrada
    April 1, 2011
    www.stevenandrada.blogspot.com
    1/13
  • 2. Outline
    3 V’s Approach to Marketing
    Levels of A Marketing Plan
    2/13
    www.stevenandrada.blogspot.com
  • 3. Concept 1
    3 V’s Approach to Marketing
    3/13
    www.stevenandrada.blogspot.com
  • 4. Define customer and needs
    3 V’s Approach to Marketing
    4/13
    www.stevenandrada.blogspot.com
  • 5. Identify and satisfy an unmet need that your target market possesses.
    3 V’s Approach to Marketing
    5/13
    www.stevenandrada.blogspot.com
  • 6. Is a system of partnerships and alliances that a firm creates to source, augment and deliver its offerings.
    3 V’s Approach to Marketing
    6/13
    www.stevenandrada.blogspot.com
  • 7. Examples
    7/13
    www.stevenandrada.blogspot.com
  • 8. Concept 2
    8/13
    Levels of a Marketing Plan
    Strategic
    Tactical
    www.stevenandrada.blogspot.com
  • 9. Strategic Level
    9/13
    It's the content of your marketing message.
    www.stevenandrada.blogspot.com
  • 10. It's the medium your message is delivered in.
    Tactical Level
    10/13
    www.stevenandrada.blogspot.com
  • 11. Examples
    11/13
    Strategic Marketing
    • What you Say?
    • 12. How you Say it?
    • 13. Who you Say it To?
    www.stevenandrada.blogspot.com
  • 14. Examples
    12/13
    Tactical Marketing
    • Placing ads
    • 15. Creating brochures
    • 16. Sending out mailers
    • 17. Attending trade shows
    www.stevenandrada.blogspot.com
  • 18. TOP 2 Learning Concepts Chapter 2: Developing MarketingStrategies and Plans
    Steven Michael Y. Andrada
    April 1, 2011
    www.stevenandrada.blogspot.com