Top2 ch2-developing-marketing-strategies-and-plans-andrada

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Top2 ch2-developing-marketing-strategies-and-plans-andrada

  1. 1. TOP 2 Learning Concepts Chapter 2: Developing MarketingStrategies and Plans<br />Steven Michael Y. Andrada<br />April 1, 2011<br />www.stevenandrada.blogspot.com<br />1/13<br />
  2. 2. Outline<br />3 V’s Approach to Marketing<br />Levels of A Marketing Plan<br />2/13<br />www.stevenandrada.blogspot.com<br />
  3. 3. Concept 1<br />3 V’s Approach to Marketing<br />3/13<br />www.stevenandrada.blogspot.com<br />
  4. 4. Define customer and needs<br />3 V’s Approach to Marketing<br />4/13<br />www.stevenandrada.blogspot.com<br />
  5. 5. Identify and satisfy an unmet need that your target market possesses.<br />3 V’s Approach to Marketing<br />5/13<br />www.stevenandrada.blogspot.com<br />
  6. 6. Is a system of partnerships and alliances that a firm creates to source, augment and deliver its offerings.<br />3 V’s Approach to Marketing<br />6/13<br />www.stevenandrada.blogspot.com<br />
  7. 7. Examples<br />7/13<br />www.stevenandrada.blogspot.com<br />
  8. 8. Concept 2<br />8/13<br />Levels of a Marketing Plan<br />Strategic<br />Tactical<br />www.stevenandrada.blogspot.com<br />
  9. 9. Strategic Level<br />9/13<br />It's the content of your marketing message.<br />www.stevenandrada.blogspot.com<br />
  10. 10. It's the medium your message is delivered in.<br />Tactical Level <br />10/13<br />www.stevenandrada.blogspot.com<br />
  11. 11. Examples<br />11/13<br />Strategic Marketing<br /><ul><li>What you Say?
  12. 12. How you Say it?
  13. 13. Who you Say it To?</li></ul>www.stevenandrada.blogspot.com<br />
  14. 14. Examples<br />12/13<br />Tactical Marketing<br /><ul><li>Placing ads
  15. 15. Creating brochures
  16. 16. Sending out mailers
  17. 17. Attending trade shows</li></ul>www.stevenandrada.blogspot.com<br />
  18. 18. TOP 2 Learning Concepts Chapter 2: Developing MarketingStrategies and Plans<br />Steven Michael Y. Andrada<br />April 1, 2011<br />www.stevenandrada.blogspot.com<br />

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