It’s a human-centered approach to innovation. Jonney ShihPresident, ASUS
Design Thinking is for everyone. Jonney ShihPresident, ASUS
It is a discipline thatuses the designer’ssensibility and methodsto match people’s needswith what istechnologically feasibleand what a viablebusiness strategy canconvert into customervalue and marketopportunity. Tim Brown IDEO Co-funder
Design thinkers think about people first, then the business second. The opposite is true for most companies. Tim BrownIDEO Co-funder
Design thinking issupported by a rich set oftools, processes, roles,and environments.Designers know when touse the right tool at theright time.
design challenge interview share-and-capture insight observationa day of life grouping shadowing synthesis co-design point-of-view empathy brainstorming beginner’s mind storytelling need prototyping