ASUS User Experience Innovation Workshop - v1.0

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This is the material used in ASUS user experience innovation workshop.

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ASUS User Experience Innovation Workshop - v1.0

  1. 1. DESIGNI THINKINGU X Pser e perience nnovation rocess Method and Tool Steven Tseng , ASUS
  2. 2. DesignThinking
  3. 3. It’s a human-centered approach to innovation. Jonney ShihPresident, ASUS
  4. 4. Design Thinking is for everyone. Jonney ShihPresident, ASUS
  5. 5. It is a discipline thatuses the designer’ssensibility and methodsto match people’s needswith what istechnologically feasibleand what a viablebusiness strategy canconvert into customervalue and marketopportunity. Tim Brown IDEO Co-funder
  6. 6. Design thinkers think about people first, then the business second. The opposite is true for most companies. Tim BrownIDEO Co-funder
  7. 7. Design thinking issupported by a rich set oftools, processes, roles,and environments.Designers know when touse the right tool at theright time.
  8. 8. Three Perspectives
  9. 9. Method
  10. 10. Human Centered Design H Hear C Create D Deliver AbstractAbstract Opportunities Themes Solutions Time Stories ConcreteConcrete Prototypes Observation Implementation Plan
  11. 11. HEAR● Observe ● Engage ● Define
  12. 12. Create● Ideate ● Prototype ● Develop
  13. 13. Deliver● Test Model Implement ● ●
  14. 14. Tools
  15. 15. design challenge interview share-and-capture insight observationa day of life grouping shadowing synthesis co-design point-of-view empathy brainstorming beginner’s mind storytelling need prototyping
  16. 16. Mechanical Instruments tool
  17. 17. Observation tool
  18. 18. Reminder
  19. 19. Reminder
  20. 20. Reminder
  21. 21. Reminder
  22. 22. Reminder
  23. 23. Interview tool
  24. 24. Reminder
  25. 25. Reminder • • • •
  26. 26. Reminder • • • •
  27. 27. Reminder • •
  28. 28. Wallet Mapping … tool
  29. 29. Behavior Archeology tool
  30. 30. Share-and-Capture storytelling ( )quote surprise interest tool
  31. 31. Needs and InsightsNeed activityInsight tool
  32. 32. Grouping finding need insight tool
  33. 33. Point-of-View (POV) [ ] [ ] [ ] POV[ ] [ ] [ ] tool
  34. 34. Design Challenge finding need insight POVDesign Challenge How Might We [Goal] + [How] … +[ ]+[ ] tool
  35. 35. Design Challenge How Might We... Goal: Enable people to enjoy the browsing experience at the library How: By shifting from physical to digital books in a seamless way? hear
  36. 36. Design Challenge How might we improve maternal health with mobile technologies for low-income countries? hear
  37. 37. Brainstorming ... ( …) tool
  38. 38. Storytelling who what when where why how tool
  39. 39. PrototypingBuild to Think ( ) idea concept solutionStay low fidelity ( ) tool
  40. 40. Common Prototype Forms Model idea concept solution 2D 3D low fidelity
  41. 41. Common Prototype Forms Storyboards
  42. 42. Common Prototype Forms Roleplay
  43. 43. Common Prototype Forms Diagrams ( …)
  44. 44. Common Prototype Forms Mash up
  45. 45. 千里之行始於足下ONE small step leadsONE giant leap
  46. 46. Steven TsengInnovator and Facilitator Design Thinker UXIP Facilitator Service Designer Six Sigma Black Belt
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