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What Would Google Do – part II
                                          er
                           pers, post-pap
  oo...
What Would Google Do – part II




                             2
What Would Google Do – part II




                             3
What Would Google Do – part II


Steven Tseng 曾憲鈺
ASUS Lean Six Sigma Office
Experience:
  ASUS ODD R&D
  ASUS/Motorola Un...
What Would Google Do – part II


One of Those




                                            5
What Would Google Do – part II




What’s your intention of
       this class?




                                       ...
What Would Google Do – part II




(1). Mimic what Google does
(2). Try to be Google




                                 ...
What Would Google Do – part II




(3). See the world as Google sees it,
     find your own new worldview,
     and see di...
What Would Google Do – part II




This isn’t a book about
         Google.
It’s a book about you.



                    ...
What Would Google Do – part II




Agenda




                                     10
What Would Google Do – part II




• Brief Google Rules
• 〈If Google Ruled the World〉
• Sharing




                      ...
What Would Google Do – part II




Brief Google Rules




                                      12
What Would Google Do – part II


Google Rules
Give the people control and we will use it        給消費者控制權,大家就
              ...
What Would Google Do – part II


Google Rules
Life is public, so is business          生活公開了,生意也是
Your customers are your a...
What Would Google Do – part II


Google Rules
Free is a business model                      免費是㆒種商業模式
Decide what business...
What Would Google Do – part II


Google Rules
Don’t be evil                                  不做壞事
Answers are instantaneou...
What Would Google Do – part II




選出你不清楚卻想知道的
  Google Rules




                                    17
What Would Google Do – part II




Sharing…




                                       18
What Would Google Do – part II




If Google Ruled the
World



                                      19
What Would Google Do – part II




Google Cola
Google Times
Google Real Estate
Google Eats


                             ...
What Would Google Do – part II




Google Cola




                                   21
What Would Google Do – part II




http://www.flickr.com/photos/angepb/3215626222/                               22
What Would Google Do – part II




One-Size-Fits-All
    ㆒體㊜用



                                      23
What Would Google Do – part II


…the public wants to create and
leave its mark.
A smart response is to create a
platform ...
What Would Google Do – part II


   Decide what business you’re in
   Be a platform. Join a network
            Collaborat...
What Would Google Do – part II




Google Times




                                   26
What Would Google Do – part II




http://www.flickr.com/photos/marcamos/2884479207/                               27
What Would Google Do – part II

•   Decide what business you’re in
•   If you’re not searchable, you won’t be found
•   Do...
What Would Google Do – part II

• Your crowd is wise
• There is an inverse relationship between control
  and trust
• The ...
What Would Google Do – part II

…news organizations should stop
presenting themselves as destinations
and start seeing the...
What Would Google Do – part II




                            31
What Would Google Do – part II




                            32
What Would Google Do – part II


You can’t do it all yourself
anymore. By joining collaborative
networks, you can get help...
What Would Google Do – part II


Collaboration is co-creation. It
requires giving up some control of
assets so collaborato...
What Would Google Do – part II




                            35
What Would Google Do – part II

…producing new services for more
targeted interests, locales, and
communities: hyperlocal ...
What Would Google Do – part II

These products need not be
created and owned by the
company; they can be produced by
other...
What Would Google Do – part II


Once the platform has been
created… Get out of the way.
報㈳㆒旦建立了平台之後,就:別
擋路。




         ...
What Would Google Do – part II


   Decide what business you’re in
   Be a platform. Join a network
            Collaborat...
What Would Google Do – part II




Try it




                                 40
What Would Google Do – part II




One Question…




                                       41
What Would Google Do – part II




Google Map 可以用來做什麼?




                                       42
What Would Google Do – part II




                            43
What Would Google Do – part II




                            44
What Would Google Do – part II




http://project.portal.asus.com.tw/sites/LSS/DCBlog/Lists/Posts/Post.aspx?I
   D=27




...
What Would Google Do – part II




Try it




                                 46
What Would Google Do – part II




Sharing




                                      47
What Would Google Do – part II




Google Real Estate




                                      48
What Would Google Do – part II




http://www.flickr.com/photos/amit-agarwal/123546764/                               49
What Would Google Do – part II




http://www.flickr.com/photos/timcohn/3697878402/




                                  ...
What Would Google Do – part II




http://www.flickr.com/photos/38256297@N08/3523419703/                               51
What Would Google Do – part II


…you should leapfrog your cozy
competitors, disrupt their
businesses, and exploit the new...
What Would Google Do – part II


…sell not just the property but the
experience, the lifestyle, the
community.
你不只銷售房㆞產,也可...
What Would Google Do – part II


It won’t be long before you can
introduce buyers to our neighbors,
linking to their blogs...
What Would Google Do – part II


   Decide what business you’re in
    Be a platform. Join a network
          Think distr...
What Would Google Do – part II




Google Eats




                                   56
What Would Google Do – part II


…we pick up the menu and see
exactly how many people had
ordered each dish.
Would that in...
What Would Google Do – part II


Why not just ask the question and
give everyone the means to answer?
Your worst diner cou...
What Would Google Do – part II


People who like this also like that.
Here are the popular dishes among
runners (a proxy f...
What Would Google Do – part II


Have customers rate and describe
every bottle.
Show which wines were ordered
with which d...
What Would Google Do – part II


Open-source the restaurant. Put
recipes online and invite the public
to make suggestions ...
What Would Google Do – part II


Maybe they’ll suggest more salt.
Maybe they’ll go to the trouble of
cooking the dish at h...
What Would Google Do – part II


People want to create, remix,
share, and make their mark.
Perhaps a restaurant could be
t...
What Would Google Do – part II


The best advertisement is a happy
customer.
最快樂的顧客是最好的廣告。




                           ...
What Would Google Do – part II


…think of food as the basis of
communities… and help them
organize.
把食物視為㈳群基礎…㈿助他們㉂
我組織。
...
What Would Google Do – part II

Perhaps diners would like to gather
parties and you can provide the forum
to help.
Your re...
What Would Google Do – part II


Following Wikipedia’s 1% rule, it
takes only a small proportion of
customers to get invol...
What Would Google Do – part II




                            68
What Would Google Do – part II




參加 PlaceClipr 測試團體
   Justin_Lee@asus.com




                                         ...
What Would Google Do – part II

延伸閱讀
決定未來的 10 種㆟
為什麼?你的公司生產不出 iPod
IDEA 物語
未來在等待的㆟才
團隊的㆝才
關鍵設計報告
部落
像設計大師㆒樣思考



         ...
What Would Google Do – part II




創新需要被引導


                                71
What Would Google Do – part II




Facilitation
Innovation
Community
引導與創新㈳群
 http://project.portal.asus.com.tw/sites/LSS/...
What Would Google Do – part II




The End




                                      73
What Would Google Do – part II




Attachment:
   Google Rules 35



                                        74
What Would Google Do – part II

Give the people control and we will use it                給消費者控制權,大家就會去用              1

Y...
What Would Google Do – part II

Atoms are a drag                                              實體會拖垮㆒切                    1...
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9817 What Would Google Do Part2 Rv

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Book summary and review for the book: What Would Google Do, part 2 - If Google Ruld the World.
This is done by ASUS facilitation and innovation community

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Transcript of "9817 What Would Google Do Part2 Rv"

  1. 1. What Would Google Do – part II er pers, post-pap oogle Tim es: Newspa nt, opened up G inme od: Enterta Googlewo Google AD ts Google Ea s G oogle Shop GT&T ile G ooglemob la Google Co Google Air tate Goo gle Real Es pital Google Ca gle First B ank of Goo ASUS Lean Six Sigma Office Steven Tseng (史蒂芬先生)
  2. 2. What Would Google Do – part II 2
  3. 3. What Would Google Do – part II 3
  4. 4. What Would Google Do – part II Steven Tseng 曾憲鈺 ASUS Lean Six Sigma Office Experience: ASUS ODD R&D ASUS/Motorola University Certified Black Belt ASUS Certified Trainer ASUS Certified Facilitator e-mail: steven_tseng@asus.com 4
  5. 5. What Would Google Do – part II One of Those 5
  6. 6. What Would Google Do – part II What’s your intention of this class? 6
  7. 7. What Would Google Do – part II (1). Mimic what Google does (2). Try to be Google 7
  8. 8. What Would Google Do – part II (3). See the world as Google sees it, find your own new worldview, and see differently. 8
  9. 9. What Would Google Do – part II This isn’t a book about Google. It’s a book about you. 9
  10. 10. What Would Google Do – part II Agenda 10
  11. 11. What Would Google Do – part II • Brief Google Rules • 〈If Google Ruled the World〉 • Sharing 11
  12. 12. What Would Google Do – part II Brief Google Rules 12
  13. 13. What Would Google Do – part II Google Rules Give the people control and we will use it 給消費者控制權,大家就 會去用 Your worst customer is your best friend 最挑剔的客戶是你最好的 顧客 Your best customer is your partner 最好的顧客就是你的伙伴 The link changes everything 「連結」改變㆒切 Do what you do best and link to the rest 發揮專長,與世界連結 Join a network 加入網路 Be a platform 成為平台 Think distributed 流通式思考 If you’re not searchable, you won’t be found 如果你不能被搜尋到,你 就無法為㆟所知 Everybody needs Googlejuice ㆟㆟需要 Googlejuice 13
  14. 14. What Would Google Do – part II Google Rules Life is public, so is business 生活公開了,生意也是 Your customers are your ad agency 顧客是你的廣告㈹理商 Elegant organization ㊝雅的組織 Small is the new big 「小」是新的「大」 The post-scarcity economy 後稀少性經濟 Join the open-source, gift economy 加入開放源碼與禮物經濟 The mass market is dead — long live the mass 大眾市場已死,利基市場 of niches 長存 Google commodifies everything Google 讓㆒切商品化 Atoms are a drag 實體會拖垮㆒切 Middlemen are doomed ㆗間㆟沒落了 14
  15. 15. What Would Google Do – part II Google Rules Free is a business model 免費是㆒種商業模式 Decide what business you’re in 決定你在哪㆒行 There is an inverse relationship between 信任和控制是㆒種反向關 control and trust 係 Trust the people 相信大眾 Listen 仔細傾聽 Make mistakes well 犯錯沒關係 Life is a beta 生活就是 Beta 版 Be honest 誠實為㆖ Be transparent 力求透明 Collaborate ㈿同合作 15
  16. 16. What Would Google Do – part II Google Rules Don’t be evil 不做壞事 Answers are instantaneous 答案在剎那間 Life is live 即時報導 Beware the cash cow in the coal mine 別只看搖錢樹 Encourage, enable, and protect innovation 鼓勵創新、保護創新 Simplify, simplify 簡化、再簡化 Get out of the way 別檔路 16
  17. 17. What Would Google Do – part II 選出你不清楚卻想知道的 Google Rules 17
  18. 18. What Would Google Do – part II Sharing… 18
  19. 19. What Would Google Do – part II If Google Ruled the World 19
  20. 20. What Would Google Do – part II Google Cola Google Times Google Real Estate Google Eats 20
  21. 21. What Would Google Do – part II Google Cola 21
  22. 22. What Would Google Do – part II http://www.flickr.com/photos/angepb/3215626222/ 22
  23. 23. What Would Google Do – part II One-Size-Fits-All ㆒體㊜用 23
  24. 24. What Would Google Do – part II …the public wants to create and leave its mark. A smart response is to create a platform to make that possible. 大眾想要成㈴並留㆘足跡…明智的因 應作法,就是建立㆒個促成此事的 平台。 24
  25. 25. What Would Google Do – part II Decide what business you’re in Be a platform. Join a network Collaborate Small is the new big Trust the people Beware the cash cow in the coal mine 25
  26. 26. What Would Google Do – part II Google Times 26
  27. 27. What Would Google Do – part II http://www.flickr.com/photos/marcamos/2884479207/ 27
  28. 28. What Would Google Do – part II • Decide what business you’re in • If you’re not searchable, you won’t be found • Do what you do best and link to the rest • Atoms are a drag • Think distributed • Be a platform. Join a network • Make mistakes well • Collaborate • Welcome to the open-source, gift economy • Listen well 28
  29. 29. What Would Google Do – part II • Your crowd is wise • There is an inverse relationship between control and trust • The internet kills inefficiency • The mass market is dead. Long live the mass of niches • Small is the new big • Elegant organization • Get out of the way • Beware the cash cow in the coal mine • Encourage, enable, and protect innovation 29
  30. 30. What Would Google Do – part II …news organizations should stop presenting themselves as destinations and start seeing themselves as services, pushing out feeds, offering content to networks of sites, getting their news to where the people are. 報業不該再幻想㉂己是新聞的終點,而 應該認定㉂己是提供服務,把新聞用摘 要和連結傳送給㆟,提供內容給其他網 站使用,將新聞送到㈲讀者的㆞方。 30
  31. 31. What Would Google Do – part II 31
  32. 32. What Would Google Do – part II 32
  33. 33. What Would Google Do – part II You can’t do it all yourself anymore. By joining collaborative networks, you can get help. 別什麼事情都想㉂己來。加入㈿同 合作網路,你可以得到別㆟幫助。 33
  34. 34. What Would Google Do – part II Collaboration is co-creation. It requires giving up some control of assets so collaborators may remix, add to, and distribute content. ㈿作就是㆒起創造。你必須對你的 ㈾產放掉㆒些控制權。讓㈿作者重 製、增添或散佈內容。 34
  35. 35. What Would Google Do – part II 35
  36. 36. What Would Google Do – part II …producing new services for more targeted interests, locales, and communities: hyperlocal sites and papers; a local sports talk show; a local golf magazine; a mobile weather service; local job fairs; parents’ guides. 為更多㈵定㈲興趣的、區域性的和㈳ 群,推出新服務。㆞方性的新聞網站和 報紙;㆞方性的運動談話節目;㆞方性 的高爾夫雜誌;手機氣象預報;㆞區職 業博覽會;父母須知等等。 36
  37. 37. What Would Google Do – part II These products need not be created and owned by the company; they can be produced by others and distributed or sold by the paper. The more communities served, the better. Small is the new big. 這些產品不㆒定要由報㈳創造或擁 ㈲;可以郊遊他㆟製作,然後由報 ㈳發行或銷售。 37
  38. 38. What Would Google Do – part II Once the platform has been created… Get out of the way. 報㈳㆒旦建立了平台之後,就:別 擋路。 38
  39. 39. What Would Google Do – part II Decide what business you’re in Be a platform. Join a network Collaborate The open- source, gift economy Your crowd is wise Beware the cash cow in the coal mine 39
  40. 40. What Would Google Do – part II Try it 40
  41. 41. What Would Google Do – part II One Question… 41
  42. 42. What Would Google Do – part II Google Map 可以用來做什麼? 42
  43. 43. What Would Google Do – part II 43
  44. 44. What Would Google Do – part II 44
  45. 45. What Would Google Do – part II http://project.portal.asus.com.tw/sites/LSS/DCBlog/Lists/Posts/Post.aspx?I D=27 45
  46. 46. What Would Google Do – part II Try it 46
  47. 47. What Would Google Do – part II Sharing 47
  48. 48. What Would Google Do – part II Google Real Estate 48
  49. 49. What Would Google Do – part II http://www.flickr.com/photos/amit-agarwal/123546764/ 49
  50. 50. What Would Google Do – part II http://www.flickr.com/photos/timcohn/3697878402/ 50
  51. 51. What Would Google Do – part II http://www.flickr.com/photos/38256297@N08/3523419703/ 51
  52. 52. What Would Google Do – part II …you should leapfrog your cozy competitors, disrupt their businesses, and exploit the new opportunities online brings. Or a newcomer will. 超越安逸的競爭對手,破壞對方的 事業,並利用網路帶來的商機,否 則,就會被對手搶得先機。 52
  53. 53. What Would Google Do – part II …sell not just the property but the experience, the lifestyle, the community. 你不只銷售房㆞產,也可以銷售經 驗、生活方式、㈳群。 53
  54. 54. What Would Google Do – part II It won’t be long before you can introduce buyers to our neighbors, linking to their blogs or Facebook pages. 要不了多久,你就可以把買家介紹 給鄰居,連結到他們的部落格或 facebook 網頁。 54
  55. 55. What Would Google Do – part II Decide what business you’re in Be a platform. Join a network Think distributed Your customer is your ad agency Free is the business model If you’re not searchable, you won’t be found 55
  56. 56. What Would Google Do – part II Google Eats 56
  57. 57. What Would Google Do – part II …we pick up the menu and see exactly how many people had ordered each dish. Would that influence our choice? 若菜單㆖每道菜都列出㈲多少㆟點 過,那… 57
  58. 58. What Would Google Do – part II Why not just ask the question and give everyone the means to answer? Your worst diner could be your best friend. 何不在餐後詢問顧客意見,讓每個 ㆟都㈲回答的管道?批評你最多的 顧客,可能就是你最好的朋友。 58
  59. 59. What Would Google Do – part II People who like this also like that. Here are the popular dishes among runners (a proxy for the health-minded) . People who order expensive wines (a proxy for good taste, perhaps). 喜歡這㆒道菜的㆟也喜歡另㆒道 菜。這幾道菜深受慢跑同好喜愛。 哪些㆟點高級酒。 59
  60. 60. What Would Google Do – part II Have customers rate and describe every bottle. Show which wines were ordered with which dishes and what made diners happy. 讓客戶評分,描述每㆒瓶酒的好 壞。說明哪㆒種酒該配哪㆒些菜, 以及哪㆒些菜讓老饕們滿意。 60
  61. 61. What Would Google Do – part II Open-source the restaurant. Put recipes online and invite the public to make suggestions and even to edit them on a wiki. 將開放原始碼的作法應用到餐廳。 把食譜放到網路㆖,邀請民眾提供 意見,甚㉃在 wiki ㆖編輯。 61
  62. 62. What Would Google Do – part II Maybe they’ll suggest more salt. Maybe they’ll go to the trouble of cooking the dish at home, trying variations, and reporting back. The gift economy. 也許他們會建議多放㆒點鹽。 也許他們會不厭其煩㆞在家裡煮這 ㆒道菜,試著做㆒點變化,然後回 報結果。 62
  63. 63. What Would Google Do – part II People want to create, remix, share, and make their mark. Perhaps a restaurant could be their platform. ㆟們想要創造、混搭、分享和表 現。也許餐廳可以成為他們的舞台 (平台)。 63
  64. 64. What Would Google Do – part II The best advertisement is a happy customer. 最快樂的顧客是最好的廣告。 64
  65. 65. What Would Google Do – part II …think of food as the basis of communities… and help them organize. 把食物視為㈳群基礎…㈿助他們㉂ 我組織。 65
  66. 66. What Would Google Do – part II Perhaps diners would like to gather parties and you can provide the forum to help. Your restaurant could become the venue for… get dinner, get drunk, get lucky, get married. 也許老饕們要籌辦party,你可以提供 論壇來幫助。 你的餐廳可以成為聚會點,讓他們共進 晚餐、飲酒同樂、抓住幸福,甚㉃步入 禮堂。 66
  67. 67. What Would Google Do – part II Following Wikipedia’s 1% rule, it takes only a small proportion of customers to get involved and contribute great value. 遵循 Wikipedia的 「1% 法則」, 只由小部分的顧客來參與,並靠他 們貢獻高度價值。 67
  68. 68. What Would Google Do – part II 68
  69. 69. What Would Google Do – part II 參加 PlaceClipr 測試團體 Justin_Lee@asus.com 69
  70. 70. What Would Google Do – part II 延伸閱讀 決定未來的 10 種㆟ 為什麼?你的公司生產不出 iPod IDEA 物語 未來在等待的㆟才 團隊的㆝才 關鍵設計報告 部落 像設計大師㆒樣思考 70
  71. 71. What Would Google Do – part II 創新需要被引導 71
  72. 72. What Would Google Do – part II Facilitation Innovation Community 引導與創新㈳群 http://project.portal.asus.com.tw/sites/LSS/community/Facilitator/default.aspx 72
  73. 73. What Would Google Do – part II The End 73
  74. 74. What Would Google Do – part II Attachment: Google Rules 35 74
  75. 75. What Would Google Do – part II Give the people control and we will use it 給消費者控制權,大家就會去用 1 Your worst customer is your best friend 最挑剔的客戶是你最好的顧客 2 Your best customer is your partner 最好的顧客就是你的伙伴 3 The link changes everything 「連結」改變㆒切 4 Do what you do best and link to the rest 發揮專長,與世界連結 5 Join a network 加入網路 6 Be a platform 成為平台 7 Think distributed 流通式思考 8 If you’re not searchable, you won’t be found 如果你不能被搜尋到,你就無法為 9 ㆟所知 Everybody needs Googlejuice ㆟㆟需要 Googlejuice 10 Your customers are your ad agency 顧客是你的廣告㈹理商 11 Elegant organization ㊝雅的組織 12 Small is the new big 「小」是新的「大」 13 The post-scarcity economy 後稀少性經濟 14 Join the open-source, gift economy 加入開放源碼與禮物經濟 15 The mass market is dead — long live the mass of niches 大眾市場已死,利基市場長存 16 Google commodifies everything Google 讓㆒切商品化 17 75
  76. 76. What Would Google Do – part II Atoms are a drag 實體會拖垮㆒切 18 Free is a business model 免費是㆒種商業模式 19 Decide what business you’re in 決定你在哪㆒行 20 There is an inverse relationship between control and trust 信任和控制是㆒種反向關係 21 Trust the people 相信大眾 22 Listen 仔細傾聽 23 Make mistakes well 犯錯沒關係 24 Life is a beta 生活就是 Beta 版 25 Be honest 誠實為㆖ 26 Be transparent 力求透明 27 Collaborate ㈿同合作 28 Don’t be evil 不做壞事 29 Answers are instantaneous 答案在剎那間 30 Life is live 即時報導 31 Beware the cash cow in the coal mine 別只看搖錢樹 32 Encourage, enable, and protect innovation 鼓勵創新、保護創新 33 Simplify, simplify 簡化、再簡化 34 Get out of the way 別檔路 35 76
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