Building Awareness through Social Media

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Slide deck from the breakout session "Building Awareness through Social Media" presented by Adriana Delgado and Stephen Murphey on January 22nd, 2011 at the Innovation Challenges Summit-ASU SkySong

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Building Awareness through Social Media

  1. 1. Breakout Session<br />Building Awareness through Social Media<br />Adriana Delgado<br />Stephen Murphey<br />1/22/11<br />CC Ewen and Donabel on Flickr<br />
  2. 2. Social Media<br />The democratization of information, transforming people from content readers into publishers. It is focused on conversations between authors, people, and peers.<br />~Brian Solis<br />CC Laubarnes on Flickr<br />
  3. 3. Costs<br />Many of the tools are free but all have a cost- your TIME. Choose your actions carefully, as startup your time is your most important asset. <br />CC Padawan on Flickr<br />
  4. 4. Goals<br />If you don’t know where you’re going, any road will take you there. First, you need to know what you want to accomplish.<br />CC Racoles on Flickr<br />
  5. 5. Content<br />Create content that fits your business, industry and style. Your job is to create content that engages your potential customers. It is not just a marketing channel. <br />Stephenmurphey.com/socialexamples<br />CC Laubarnes on Flickr<br />
  6. 6. Types of Content<br />Video can be used to share ideas, images can help promote events. Use podcasts to create a talk show. People love to read, write a blog to reach them. <br />CC Das Farbamt on Flickr<br />
  7. 7. Strategy<br />With all the distractions, standingout can be a real challenge. What ever you do, be authentic.<br />CC HaagsUitburo on Flickr<br />
  8. 8. Strategy<br />Pick a focus and frequency. Once you start you cannot stop, plan accordingly. Change your content so it’s not stale. Reach out to others in your space.<br />CC Jstove on Flickr<br />
  9. 9. Strategy<br />Use a Creative Commons license to help spread your message. You choose the rights you retain and can also use Creative Commons material for your own purposes.<br />CC Stuck in Customs on Flickr<br />Creativecommons.org<br />
  10. 10. Tools<br />Hundreds of tools and social networks exist. Choose a few that fit your content, style and demographic. Ignore the rest. <br />CC Adafruit on Flickr<br />
  11. 11. Facebook<br />500 million active users spend 700 billion minutes each month on the site. Facebook pages created by local businesses 1.5 million.<br />Stephenmurphey.com/facebook<br />CC Joel Goodman on Flickr<br />
  12. 12. Twitter<br />8% of adults on the internet use Twitter. 69% of users who’ve provided a bio and 73% provided a location. Only 20% have created more than 500 tweets. <br />CC Runner Jenny on Flickr<br />
  13. 13. YouTube<br />2nd largest search engine, accounts for 25% of Google searches. Videos can be optimized for SEO. <br />CC Profound Whatever on Flickr<br />
  14. 14. WordPress<br />Over 12,000 plugins and 1,300 themes make it easy to build a custom website. 17 million sites including TechCrunch and New York Times.<br />Wordpress.org<br />CC superbamba on Flickr<br />
  15. 15. MailChimp<br />Free email marketing. Up to 1,000 emails stored and 6,000 emails sent each month for free. Easily integrate with WordPress via plugins. <br />Mailchimp.com<br />CC J Konig on Flickr<br />

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