TMA Leadership College: Social Media and Thought Leadership for Physicians - 2011

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Steve Levine's October 2011 presentation to the Texas Medical Association Leadership College on social media and thought leadership

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  • "Your followers rely on you, not only to share the relevant news, but to give your opinion on the issues. People look to you to help them understand the day's developments. You understand what's important and what your audience values."
  • TMA Leadership College: Social Media and Thought Leadership for Physicians - 2011

    1. 1. <ul><li>TMA Leadership College </li></ul><ul><li>Social Media &Thought Leadership </li></ul><ul><li>Steve Levine </li></ul><ul><li>TMA VP, Communication </li></ul>
    2. 2. <ul><li>What is &quot;Social Media&quot;? </li></ul>
    3. 3. <ul><li>Welcome to the Revolution </li></ul>
    4. 5. <ul><li>In My Role as a Leader, This Would Be </li></ul><ul><li>Extremely Useful </li></ul><ul><li>Useful </li></ul>
    5. 6. <ul><li>What is a &quot;Thought Leader&quot;? </li></ul>
    6. 7. <ul><li>Definition of Thought Leadership </li></ul><ul><li>&quot;A thought leader is a futurist or person who is recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.&quot; </li></ul><ul><li>By Wikipedia </li></ul>
    7. 8. TMA is a Thought Leader
    8. 9. <ul><li>Who is a &quot;Thought Leader&quot;? Why? </li></ul><ul><li>In your: </li></ul><ul><li>City? </li></ul><ul><li>Hospital? </li></ul><ul><li>Specialty ? </li></ul><ul><li>Interests? </li></ul>
    9. 10. <ul><li>What Do You Want to Influence? </li></ul>
    10. 11. <ul><li>Blog: Health Care Policy </li></ul>“ Does Insurance Replace Responsibility?” “ Creeping Socialized Medicine” “ Getting More Healthcare Value” “ The Buck Stops Here”
    11. 12. <ul><li>Facebook: Docs & Social Media </li></ul>
    12. 13. <ul><li>Twitter: Oncology </li></ul>“ No Cellphone Cancer Link in Large Study”
    13. 14. <ul><li>YouTube: Practice Marketing </li></ul>
    14. 15. <ul><li>LinkedIn: Protecting Privacy </li></ul>
    15. 16. <ul><li>Tips </li></ul><ul><li>Be Passionate </li></ul><ul><li>Start Slowly: Watch & Listen Before You Speak </li></ul><ul><li>Pick One Tool at First – Then Integrate </li></ul><ul><li>Watch Your Privacy </li></ul><ul><li>Watch Your Patients' Privacy </li></ul><ul><li>Remember, It's a Dialogue, Not a Monologue </li></ul>
    16. 17. <ul><li>Resources </li></ul><ul><li>TMA Social Media Resource Center: www.texmed.org/social </li></ul><ul><li>http://fb4tma.blogspot.com/ </li></ul><ul><li>http://www.delicious.com/stlevine/leadership </li></ul><ul><li>http://33charts.com/ </li></ul><ul><li>Socialnomics </li></ul><ul><li>Here Comes Everybody , by Clay Shirky </li></ul>
    17. 18. <ul><li>TMA Social Media Accounts </li></ul><ul><li>Blogged Arteries </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>LinkedIn </li></ul>
    18. 19. <ul><li>Steve Levine </li></ul><ul><li>Social Media & Thought Leadership </li></ul>

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