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Social Media Stats - Spur Interactive

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Social media stats - presented at IQPC conference 2009

Social media stats - presented at IQPC conference 2009

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  • 1. Social Media Stats! IQPC Customer Feedback Week September 2009 1
  • 2. Social Media: a Powerful Force The Web is part of our daily lives Other   33% of media consumption(1) Print Online   Boomers are gaining on Gens X/Y Radio TV 50% of online time entails Social Media(2)   Social Media now surpasses e-mail in global reach(3)   Fastest growth: women 50+ Word of Mouth is reaching new heights   Millions of interactions take place every hour   Brands are being discussed 24/7 (1) Pew Research foundation 2009, (2) Forrester, 3) Nielsen Online 2 Social Media Strategy ©Spur Interactive 2009
  • 3. How Important is Social Media? Importance of Social Media to Inc. 500 2007 50% 2008 80+% lift 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Very Important Somewhat Somewhat Very Unimportant No Response Important Unimportant Source: UMASSD Center for Marketing Research 2008 3 Social Media Strategy ©Spur Interactive 2009
  • 4. How Leading Companies Use Social Media 2007 Inc. 500ʼs Use of Social Media Today 2008 60% 90+% lift 100% lift 50% 40% 100+% lift 30% 20% 10% 0% Bulletin Social Online Video Blogging Wikis Podcasting Don't Use Boards Networking Source: UMASSD Center for Marketing Research 2008 4 Social Media Strategy ©Spur Interactive 2009
  • 5. How Social Media is Being Utilized 5 Social Media Strategy ©Spur Interactive 2009
  • 6. About the Moderator Steve Latham is the founder and CEO of Spur Interactive, a strategic interactive marketing agency. In this role, Steve has planned and managed successful campaigns for brands such as FedEx, Kinko's, ConocoPhillips, Southwest Airlines, The Scooter Store and others. In the realm of Social Media, Steve’s experience in developing and executing Social Media strategies have produced measurable results for Spur’s clients. Steve is an industry lecturer and thought leader who speaks frequently at industry events including: Search Engine Strategies, Online Marketing Summit and Interactive Strategies. Latham’s articles have been published by MediaPost, Online Media Daily, iMedia Connection, Marketing News and Bizjournals.com and others. He contributes online at blog.spurinteractive.com and at OnlineMarketingConnect.com. Steve has been quoted in B2B Magazine, PR Week, Fortune and CNN.com. Steve graduated from Harvard Business School with an MBA and received a BBA from the University of Oklahoma. facebook.com/slatham @stevelatham ! www.linkedin.com/in/stevelatham 6 Social Media Strategy ©Spur Interactive 2009