Social Media Stats!
IQPC Customer Feedback Week
September 2009
1

Social Media: a Powerful Force
The Web is part of our daily lives
Other
 33% of media consumption(1)
Print
Online
 Boomers are gaining on Gens X/Y
Radio
TV
50% of online time entails Social Media(2)
 Social Media now surpasses e-mail in global reach(3)
 Fastest growth: women 50+
Word of Mouth is reaching new heights
 Millions of interactions take place every hour
 Brands are being discussed 24/7
(1) Pew Research foundation 2009, (2) Forrester, 3) Nielsen Online
2
Social Media Strategy ©Spur Interactive 2009

How Important is Social Media?
Importance of Social Media to Inc. 500
2007
50%
2008
80+% lift
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Very Important
Somewhat Somewhat Very Unimportant
No Response
Important
Unimportant
Source: UMASSD Center for Marketing Research 2008
3
Social Media Strategy ©Spur Interactive 2009

How Leading Companies Use Social Media
2007
Inc. 500ʼs Use of Social Media Today
2008
60%
90+% lift
100% lift
50%
40%
100+% lift
30%
20%
10%
0%
Bulletin Social Online Video
Blogging
Wikis
Podcasting
Don't Use
Boards
Networking
Source: UMASSD Center for Marketing Research 2008
4
Social Media Strategy ©Spur Interactive 2009

How Social Media is Being Utilized
5
Social Media Strategy ©Spur Interactive 2009

About the Moderator
Steve Latham is the founder and CEO of Spur Interactive, a strategic interactive
marketing agency. In this role, Steve has planned and managed successful
campaigns for brands such as FedEx, Kinko's, ConocoPhillips, Southwest
Airlines, The Scooter Store and others. In the realm of Social Media, Steve’s
experience in developing and executing Social Media strategies have produced
measurable results for Spur’s clients.
Steve is an industry lecturer and thought leader who speaks frequently at industry
events including: Search Engine Strategies, Online Marketing Summit and
Interactive Strategies. Latham’s articles have been published by MediaPost,
Online Media Daily, iMedia Connection, Marketing News and Bizjournals.com and
others. He contributes online at blog.spurinteractive.com and at
OnlineMarketingConnect.com. Steve has been quoted in B2B Magazine, PR
Week, Fortune and CNN.com.
Steve graduated from Harvard Business School with an MBA and received a BBA
from the University of Oklahoma.
facebook.com/slatham
@stevelatham !
www.linkedin.com/in/stevelatham
6
Social Media Strategy ©Spur Interactive 2009