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Online Strategy And Best Practices Health Care Marketing | Steve Latham

by on Dec 18, 2009

  • 16,789 views

Online Strategy and Best Practices for Health Care Marketing is intended to help health care marketers understand how to use social media and online marketing to build their brand and grow their ...

Online Strategy and Best Practices for Health Care Marketing is intended to help health care marketers understand how to use social media and online marketing to build their brand and grow their practice.

This presentation builds on the concepts introduced in "Online Health Care Marketing: The Basics!" at http://bit.ly/8IYUQh, addressing the following:
1. Business case for online marketing in health care
2. A five-point plan (and best practices) for online marketing success
- Understand your audience
- Optimize your Web site
- Create demand via paid, owned and earned media
- Engage and interact via social media
- Define metrics and measure results
3. Social Media: Keys To Success
- Business case for social media
- Common mistakes and pitfalls
- Tactical recommendations for success

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16 of 6 previous next Post a comment

  • Ananda101 Fernanda Ventura, Consultora de Beleza Senior na Mary Kay do Brasil at Mary Kay Brasil Excellent demonstration! 2 years ago
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  • sandyachieve sandyachieve Hi ! Steve ,Will it be possible if you can snd me a odf copy of PPt ,just ned assitence on calucation ROI for healthcare marketing 2 years ago
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  • JavierLorenzo JavierLorenzo THanks 3 years ago
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  • virtozo Virtozo Software Development at Virtozo Software Development I would add a fourth point to those listed by Mr. Latham - offer paid video consultations to patients: www.consultsis.com 4 years ago
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  • 5thcorner Peti kantun (5th corner) at Peti kantun (5th corner) Hi Steve,
    Unfortunately, I couldn’t attend your webinar but thanks for the presentation and audio.
    It will be a great help especially with the social media. You fill the few gaps…:-)
    Thanks a lot!
    4 years ago
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  • stevelatham Steve Latham at Steve Latham This presentation (presented via Webinar for Medical Tourism Association) is intended to help health care marketers understand how to use social media and online marketing to build their brand and grow their business.

    Building on the concepts introduced in ’Online Health Care Marketing: The Basics!’ (http://bit.ly/8IYUQh) this preso addresses the following:

    1. Business case for online marketing in health care
    2. A five-point plan (and best practices) for online marketing success
    - Understand your audience
    - Optimize your Web site
    - Create demand via paid, owned and earned media
    - Engage and interact via social media
    - Define metrics and measure results
    3. Social Media: Keys To Success
    - Business case for social media
    - Common mistakes and pitfalls
    - Tactical recommendations for success

    Please feel free to comment and share with others. If you want a copy please give me a shout on Twitter http://twitter.com/stevelatham. Good luck!
    4 years ago
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Online Strategy And Best Practices Health Care Marketing | Steve Latham Online Strategy And Best Practices Health Care Marketing | Steve Latham Presentation Transcript