Good information and advice! Thanks!
posted by grahairs on Business Case For Social Media Steve Latham 20080725nc [slide 14] (3 months ago, 0 since then)
Great presentation, Steve! The picture of Bush scratching his head, with your caption, was very funny! - Marlene K.
posted by guest49cbbf on AAFLC Presentation Steve Latham 20080708 [slide 1] (4 months ago, 0 since then)
A few notes from the author... First, this presentation was created for an audience that was still trying to figure out the basics of online marketing. It is not exhaustive, nor is it intended to be the one and only way to view interactive. Second, the foundational approach is based on what I believe to be the best ROI opportunities for most companies, but there are many other tactics that could easily be added to the list. Lastly, I did not include Video in the Social Media rec's because for many marketers, there is much lower hanging fruit. Video sharing sties are not cheap to build or manage (we built one last year for a 76 Brand video sharing contest:see www.my76video.com And unless the video is very clever or funny, it's hard to get traction. While anyone can make a Youtube video, very few go viral in a big way. That said, I do appreciate the comments and welcome all feedback! Feel free to email me if you have specifics: steve (at) spurdigital.com
posted by stevelatham on Envision 08 Presentation - Digital Marketing: The Business Case - Steve Latham - Spur Digital [slide 1] (6 months ago, 0 since then)
I noticed 3 comments but they don't seem to be showing up anymore ... but to answer the "guests" questions: You're right Fandango isn't really a content provider but it is a quasi-community. You also criticized email marketing but there are metrics to measure it and so long as a user isn't receiving unsolicited email, I don't see where they would see a sales announcement as spam because this is written from a perspective of engaging customers who have opted into the list. Third you asked why there was a lack of specifics regarding online video marketing ... the reason is that marketers are still working to find what does and does not work. Will a funny viral video actually drive traffic to a site and be relevant to the advertiser? Is a small spot before/after a video an effective way to go? Or is a banner above/below the video going to work? Or is a custom video (see Tay Zonday's "Cherry Chocolate Rain") the way to go? I have yet to see definitive answers to any of these questions.
posted by djwillg on Envision 08 Presentation - Digital Marketing: The Business Case - Steve Latham - Spur Digital [slide 1] (6 months ago, 1 since then)
