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                  <span class="slideshow-title" style="font-size:14px;">Business Case For Social Media   Steve Latham 20080725nc</span><br />
                  From: <a href="http://www.slideshare.net/stevelatham" class="slideshow-author">stevelatham</a>,
                  <span class="ago">3 months ago</span><br /><br />
                  <div class="slideshow-embed"><div style="width:425px;text-align:left" id="__ss_529081"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/stevelatham/business-case-for-social-media-steve-latham-20080725nc?type=powerpoint" title="Business Case For Social Media   Steve Latham 20080725nc">Business Case For Social Media   Steve Latham 20080725nc</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=business-case-for-social-media-steve-latham-20080725nc-1217087386684869-9&stripped_title=business-case-for-social-media-steve-latham-20080725nc" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=business-case-for-social-media-steve-latham-20080725nc-1217087386684869-9&stripped_title=business-case-for-social-media-steve-latham-20080725nc" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/stevelatham/business-case-for-social-media-steve-latham-20080725nc?type=powerpoint" title="View Business Case For Social Media   Steve Latham 20080725nc on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/social">social</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/media">media</a>)</div></div></div><br /><br />
                  <div class="slideshow-description">Learn why Marketers HAVE to embrace social media. Here is the business case for opening up and giving control to consumers.  If you want a downloadable version, email steve (at) spurinteractive.com.</div><br /><br />
                  <a href="http://www.slideshare.net/stevelatham/business-case-for-social-media-steve-latham-20080725nc" class="slideshow-link">SlideShare Link</a>
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grahairs said 3 months Edit Delete

Good information and advice! Thanks!

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Business Case For Social Media Steve Latham 20080725nc

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Learn why Marketers HAVE to embrace social media. Here is the business case for opening up and giving control to consumers. If you want a downloadable version, email steve (at) spurinteractive.com.

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Slide 1:The Business Case for Social Media Steve Latham July 25, 2008
Slide 2:Welcome to Social Media! What the #*%&!# ??? 2
Slide 3:My goals for today… Provide some useful data points Explain WHY social media should matter to you Explain how to measure value from social media Present a social media case study If that doesn’t work… I’ll try to impress you with some cool screen shots (but they won’t be as cool as the Macs) 3
Slide 4:Consumer Behavior is Changing… Web accounts for >30% of media time (1) W e ’re # 2! Online is becoming the medium of choice  #1 medium among under 30 (2)  15 million seniors online (growing fast) 50% of online time = “communitainment”  Community, Interaction, Entertainment  Enabled by Social Media (1) Credit Suisse, 200

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