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    Business Case For Social Media Steve Latham 20080725nc

    From stevelatham, 3 months ago Add as contact

    Learn why Marketers HAVE to embrace social media. Here is the business case for opening up and giving control to consumers. If you want a downloadable version, email steve (at) spurinteractive.com.

    620 views | 1 comments | 8 favorites | 0 downloads | 1 embeds (Stats)

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    Slideshow Transcript

    1. Slide 1:The Business Case for Social Media Steve Latham July 25, 2008
    2. Slide 2:Welcome to Social Media! What the #*%&!# ??? 2
    3. Slide 3:My goals for today… Provide some useful data points Explain WHY social media should matter to you Explain how to measure value from social media Present a social media case study If that doesn’t work… I’ll try to impress you with some cool screen shots (but they won’t be as cool as the Macs) 3
    4. Slide 4:Consumer Behavior is Changing… Web accounts for >30% of media time (1) W e ’re # 2! Online is becoming the medium of choice  #1 medium among under 30 (2)  15 million seniors online (growing fast) 50% of online time = “communitainment”  Community, Interaction, Entertainment  Enabled by Social Media (1) Credit Suisse, 200