Love thevalleys

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A two day conference in the Welsh Valleys devoted to community tourism

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  • ----- Meeting Notes (23/04/2013 08:33) -----ALL ABOUT ME - CIGS ON PLANESGLORY DAYS OF TRAVEL, NEWSPAPERSPEAK OF 2000, SEPARATE SECTIONS
  • ----- Meeting Notes (23/04/2013 08:33) -----THEN THISFOLLOWED BY A PAYWALLNO CONVERSATION WITH DIGITAL WHILE PRINT DECLININGTRAVEL SECTIONS GONEALL SHIFTING TO DIGITAL, WITH RESEARCH DONE ONLINE86% LESS ON BROCHURESBLOGGERS, WRITERS, REVIEWS, ONLINE TA'S, COMMUNITY
  • ----- Meeting Notes (23/04/2013 08:33) -----YOU THINK IT'S ALL OVER?WE'RE JUST STARTING OUT CONTENT WILL GROW, SPEEDS WILL GET QUICKER, VIDEO WIL BECOME DOMINANTNEXT FIVE YEARS IS THE TIME FOR DEVELOPMENT
  • ----- Meeting Notes (23/04/2013 08:33) -----SO, BACK TO THE SUBJECT - COMMUNITY/AMBASSADORSNEW YORK AND BELGRADEGREAT CONCEPT - WORTH HAVINGNEED SIX GREETERS IN A PLACEAND IT'S ALL FOR FREE
  • Only present in 19 countries – with just three in the UK----- Meeting Notes (23/04/2013 08:33) -----WITH IS PERHAPS WHY ONLY IN 19 COUNTRIESAND JUST THREE IN THE UKBEEN GOING 20 YEARSGOOD FOR THE VALLEYSBUT LIMITED SCOPE FOR INTERNATIONAL NETWORKING
  • ----- Meeting Notes (23/04/2013 08:33) -----THIS ISN'T A NETWORK BUT I WANTED TO SHOW IT TO YOUCALLED VILLAGE WAYS…
  • ----- Meeting Notes (23/04/2013 08:33) -----HIMANSHU MET KEITH WHO KNEW GRAHAM WHO KNEW RICHARDTRAINED, FUNDED, SET UP WEBSITE, MARKETINGTHEN PLAY THE VIDEO
  • ----- Meeting Notes (23/04/2013 08:33) -----BECAUSE IT'S GOING TO COME TO THISYOU DECIDE WHO YOU ARE, WHAT YOUR STORY IS AND HOW YOU WANT TO PRESENT ITAMBASSADORS WORK, VILLAGE WAYS WORKS
  • ----- Meeting Notes (23/04/2013 08:33) -----AND SO DOES THISWILLIAM DID THISAN EXAMPLE OF A TOWN OR AREA WORKING OUT WHAT IT IS GOOD AT AND HOW IT CAN ATTRACT VISITORS SO THAT PEOPLE DON'T LEAVE, JOBS ARE CREATED AND PEOPLE FEEL GOOD
  • ----- Meeting Notes (23/04/2013 08:33) -----SOCIAL MEDIA ON THE BACK OF A CAMPAIGN IS NOW TOTALLY INGRAINEDIN RICHMOND, FACEBOOK, GALLERIES, VIDEO, RECEIPES - AND WILL FOLLOW THROUGH WITH PROMOTIONS IN RESTAURANTS FEATURED
  • ----- Meeting Notes (23/04/2013 08:33) -----NOW, LET'S TAKE A LOOK AT YOU
  • ----- Meeting Notes (23/04/2013 08:33) -----STRONG START - A FACE, A STORY...
  • ----- Meeting Notes (23/04/2013 08:33) -----BUT IT TOOK ME A WHILE TO FIND THE AMBASSADOR PROGRAMME
  • ----- Meeting Notes (23/04/2013 08:33) -----THIRD PAGE TOOK ME TO HEART AND SOULBUT WOULD VISITOR KNOW WHERE TO FIND THE PROGRAMME?
  • ----- Meeting Notes (23/04/2013 08:33) -----AND FINALLY ON 4TH PAGE, I GET THERE
  • ----- Meeting Notes (23/04/2013 08:33) -----AND THEN TO THE AMBASSADORS
  • ----- Meeting Notes (23/04/2013 08:33) -----MoTNO FACESSTERILE EMAILNO LIVE CHAT FACILITYIT'S A TOURIST BOARD - CAN'T RECOMMEND, NEUTRAL
  • ----- Meeting Notes (23/04/2013 08:33) -----THE BIG SPIELI WANT TO SEE DAI THE MINER ON VIDEO AND REST OF TEAMAND CARL IN THE PUB AND BILLY AT BLAENAVONVIDEOS. BOOKABLE.HAVE TEA WITH THEM. SEE PIT COTTAGES. MAYBE STAYOR EVEN OPEN A MINER'S B&B FOR THE VILLAGEMAKE IT AUTHENTIC, IMMERSIVEAS PEOPLE ARE THE STORY. NOT CHURCHES OR CASTLES
  • ----- Meeting Notes (23/04/2013 08:33) -----EUROPE DOESN'T HAVE LAUGHERNE, PORT TALBOT, BURTON OR THE MINESBUT IT'S ALL ABOUT PEOPLE AND STORIESIN JOURNALISM, NOTHING HAS CHANGEDSEE HOW THE SWEDES DO IT
  • Love thevalleys

    1. 1. How social media canenhance community tourism... and why ink on a page is no longer enoughSteve Keenan travelperspective.co.uk
    2. 2. It’s a new era of publishingSteve Keenan travelperspective.co.uk
    3. 3. So much more to come …Steve Keenan travelperspective.co.ukThere are 2bn people inthe world who are nowconnected - withanother 5bn to join, themajority in the next fiveyears
    4. 4. We like Greeters…Steve Keenan travelperspective.co.uk
    5. 5. … but chances are slim offinding oneSteve Keenan travelperspective.co.ukGlobalGreeters onlyoperate in 19countries
    6. 6. Village WaysSteve Keenan travelperspective.co.uk
    7. 7. Village WaysSteve Keenan travelperspective.co.uk
    8. 8. Village Ways: the benefitsCloser co-operation between the villagesinvolvedSteve Keenan travelperspective.co.uk
    9. 9. Village Ways: the benefitsCloser co-operation between the villagesinvolvedVillagers trained as walking guides withknowledge of flora and fauna by the ForestryCommissionSteve Keenan travelperspective.co.uk
    10. 10. Village Ways: the benefitsCloser co-operation between the villagesinvolvedVillagers trained as walking guides withknowledge of flora and fauna by the ForestryCommissionEmployment for villagers as guides, cooks,cleaners, porters. Tips and income to villagedevelopment fundsSteve Keenan travelperspective.co.uk
    11. 11. Village Ways: the benefitsCloser co-operation between the villagesinvolvedVillagers trained as walking guides withknowledge of flora and fauna by the ForestryCommissionEmployment for villagers as guides, cooks,cleaners, porters. Tips and income to villagedevelopment fundsReturn of villagers from Delhi as employmentcreatedSteve Keenan travelperspective.co.uk
    12. 12. Village Ways: the benefitsCloser co-operation between the villagesinvolvedVillagers trained as walking guides withknowledge of flora and fauna by the ForestryCommissionEmployment for villagers as guides, cooks,cleaners, porters. Tips and income to villagedevelopment fundsReturn of villagers from Delhi as employmentcreatedMutual benefit: visitors experience ‘real’Steve Keenan travelperspective.co.uk
    13. 13. Tell your own story> William Bakker, Think! Social Media,VancouverSteve Keenan travelperspective.co.uk
    14. 14. 365daysofdining.comSteve Keenan travelperspective.co.uk
    15. 15. After 100 days of dining…Steve Keenan travelperspective.co.uk
    16. 16. Talking about…Steve Keenan travelperspective.co.uk
    17. 17. Be social and media willfollowSteve Keenan travelperspective.co.uk
    18. 18. What works in socialA story of who you are and what you doTold well, by the people on the groundWith a consistent theme, message and hashtagAided by visuals: video and imagesA story constantly evolving and being added toUsing social networks – FB, Twitter, Storify andmoreAnd listening to feedback and respondingSteve Keenan travelperspective.co.uk
    19. 19. The ValleysSteve Keenan travelperspective.co.uk
    20. 20. The ValleysSteve Keenan travelperspective.co.uk
    21. 21. The ValleysSteve Keenan travelperspective.co.uk
    22. 22. The ValleysSteve Keenan travelperspective.co.uk
    23. 23. The ValleysSteve Keenan travelperspective.co.uk
    24. 24. The Valleyshttp://www.thevalleys.co.uk/about/heart-soul/find-an-ambassador.aspxSteve Keenan travelperspective.co.uk
    25. 25. The Valleys websiteSteve Keenan travelperspective.co.ukWorks well:Good content,ambassador programme,community emphasis,valley maps,My Valleys Top 10Even better:Pics of ambassadorswith links to bios,booking facility, livechat, videos, feedbackmechanism
    26. 26. VisitASwede.comSteve Keenan travelperspective.co.uk
    27. 27. VisitASwede.comhttp://www.visitaswede.comSteve Keenan travelperspective.co.uk
    28. 28. So, putting it all together …Create your own story and use social fordistributionSteve Keenan travelperspective.co.uk
    29. 29. So, putting it all together …Create your own story and use social fordistributionPut PEOPLE first, telling the story – how do youwant visitors to see your place?Steve Keenan travelperspective.co.uk
    30. 30. So, putting it all together …Create your own story and use social fordistributionPut PEOPLE first, telling the story – how do youwant visitors to see your place?Always use video. Play with Google Hangoutsand VineSteve Keenan travelperspective.co.uk
    31. 31. So, putting it all together …Create your own story and use social fordistributionPut PEOPLE first, telling the story – how do youwant visitors to see your place?Always use video. Play with Google Hangoutsand VineCreate social noise and old media will followSteve Keenan travelperspective.co.uk
    32. 32. So, putting it all together …Create your own story and use social fordistributionPut PEOPLE first, telling the story – how do youwant visitors to see your place?Always use video. Play with Google Hangoutsand VineCreate social noise and old media will followGreeters and ambassadors – absolutely right.Stick with the concept. But put faces to thosenames! Steve Keenan travelperspective.co.uk
    33. 33. And it works for everybodySteve Keenan travelperspective.co.uk
    34. 34. Thank youSteve Keenan travelperspective.co.uk

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