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The Role of Social in Search - SAScon 2013
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The Role of Social in Search - SAScon 2013

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The Role of Social in Search - SAScon 2013

The Role of Social in Search - SAScon 2013

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  • 1. SMARTER SOCIALThe Role of Social in Search:SAScon 2013@STEVEJLOCK
  • 2. ABOUT LINKDEX@STEVEJLOCK
  • 3. LINKS ARE THE BACKBONE@STEVEJLOCK
  • 4. THE SOCIAL LINK GRAPH@STEVEJLOCK
  • 5. THE TWO WORLDS COLLIDE@STEVEJLOCK
  • 6. AUTHORSHIP IS THE GLUE@STEVEJLOCK
  • 7. GOOGLE TO FORCE AUTHORSHIP?@STEVEJLOCKWithin search results, information tied to verified onlineprofiles will be ranked higher than content without suchverification, which will result in most users naturally clickingon the top (verified) results.The true cost of remaining anonymous, then, might beirrelevance.Eric Schmidt - February 2013
  • 8. THE BIEBER PROBLEM@STEVEJLOCK
  • 9. AUTHORSHIP ANALYSIS@STEVEJLOCK
  • 10. CHARLIE SHEEN INTERNSHIP@STEVEJLOCKTIGER  BLOOD  =  #WINNING  
  • 11. ASOS YELLOW DRESS@STEVEJLOCK
  • 12. YELLOW DRESS@STEVEJLOCK
  • 13. £153,911.00 WTF!?!?!@STEVEJLOCK
  • 14. CONFINDENTIAL INSIGHTS@STEVEJLOCKPSSSSST…  HERE’S  SOMETHING  AWESOME  
  • 15. TOPICAL AUTHORITY@STEVEJLOCK
  • 16. MY TOP TEN TAKEAWAYS@STEVEJLOCK
  • 17. MAKE YOUR PAGES ENGAGING@STEVEJLOCK#RCS  BABY!  
  • 18. GREAT & EPIC GETS SHARED@STEVEJLOCKMAYBE  THIS  WASN’T  THE  BEST  IDEA  :-­‐(  
  • 19. INFLUENCE THE INFLUENCERS@STEVEJLOCK
  • 20. LINKS & SHARES ARE DIFFERENT@STEVEJLOCK
  • 21. YOUR BLOG MIGHT BE BROKEN@STEVEJLOCK
  • 22. LONGFORM CONTENT FTW!@STEVEJLOCK
  • 23. COMMUNITY BUILDING &PUBLISHING ARE THE FUTURE@STEVEJLOCK
  • 24. THE KEY TO POWER@STEVEJLOCK
  • 25. THE KEY TO POWER@STEVEJLOCK
  • 26. SIGNALS ARE GOING FULL CIRCLE@STEVEJLOCK
  • 27. CHALLENGE OLD SCHOOL THINKING@STEVEJLOCKRECIPROCAL    LINKS  FTW!  
  • 28. #SMARTERCONTENT@STEVEJLOCK
  • 29. THANKS FOR LISTENING :-)Feel free to connect:=> Slides: slideshare.net/stevejlock=> Email: stephen.lock@linkdex.com=> Twitter: @stevejlock / @linkdex=> LinkedIn: linkedin.com/in/stevejlock@STEVEJLOCK