SMARTER SOCIALThe Role of Social in Search:SAScon 2013@STEVEJLOCK
ABOUT LINKDEX@STEVEJLOCK
LINKS ARE THE BACKBONE@STEVEJLOCK
THE SOCIAL LINK GRAPH@STEVEJLOCK
THE TWO WORLDS COLLIDE@STEVEJLOCK
AUTHORSHIP IS THE GLUE@STEVEJLOCK
GOOGLE TO FORCE AUTHORSHIP?@STEVEJLOCKWithin search results, information tied to verified onlineprofiles will be ranked hi...
THE BIEBER PROBLEM@STEVEJLOCK
AUTHORSHIP ANALYSIS@STEVEJLOCK
CHARLIE SHEEN INTERNSHIP@STEVEJLOCKTIGER	  BLOOD	  =	  #WINNING	  
ASOS YELLOW DRESS@STEVEJLOCK
YELLOW DRESS@STEVEJLOCK
£153,911.00 WTF!?!?!@STEVEJLOCK
CONFINDENTIAL INSIGHTS@STEVEJLOCKPSSSSST…	  HERE’S	  SOMETHING	  AWESOME	  
TOPICAL AUTHORITY@STEVEJLOCK
MY TOP TEN TAKEAWAYS@STEVEJLOCK
MAKE YOUR PAGES ENGAGING@STEVEJLOCK#RCS	  BABY!	  
GREAT & EPIC GETS SHARED@STEVEJLOCKMAYBE	  THIS	  WASN’T	  THE	  BEST	  IDEA	  :-­‐(	  
INFLUENCE THE INFLUENCERS@STEVEJLOCK
LINKS & SHARES ARE DIFFERENT@STEVEJLOCK
YOUR BLOG MIGHT BE BROKEN@STEVEJLOCK
LONGFORM CONTENT FTW!@STEVEJLOCK
COMMUNITY BUILDING &PUBLISHING ARE THE FUTURE@STEVEJLOCK
THE KEY TO POWER@STEVEJLOCK
THE KEY TO POWER@STEVEJLOCK
SIGNALS ARE GOING FULL CIRCLE@STEVEJLOCK
CHALLENGE OLD SCHOOL THINKING@STEVEJLOCKRECIPROCAL	  	  LINKS	  FTW!	  
#SMARTERCONTENT@STEVEJLOCK
THANKS FOR LISTENING :-)Feel free to connect:=> Slides: slideshare.net/stevejlock=> Email: stephen.lock@linkdex.com=> Twit...
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The Role of Social in Search - SAScon 2013

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The Role of Social in Search - SAScon 2013

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Transcript of "The Role of Social in Search - SAScon 2013 "

  1. 1. SMARTER SOCIALThe Role of Social in Search:SAScon 2013@STEVEJLOCK
  2. 2. ABOUT LINKDEX@STEVEJLOCK
  3. 3. LINKS ARE THE BACKBONE@STEVEJLOCK
  4. 4. THE SOCIAL LINK GRAPH@STEVEJLOCK
  5. 5. THE TWO WORLDS COLLIDE@STEVEJLOCK
  6. 6. AUTHORSHIP IS THE GLUE@STEVEJLOCK
  7. 7. GOOGLE TO FORCE AUTHORSHIP?@STEVEJLOCKWithin search results, information tied to verified onlineprofiles will be ranked higher than content without suchverification, which will result in most users naturally clickingon the top (verified) results.The true cost of remaining anonymous, then, might beirrelevance.Eric Schmidt - February 2013
  8. 8. THE BIEBER PROBLEM@STEVEJLOCK
  9. 9. AUTHORSHIP ANALYSIS@STEVEJLOCK
  10. 10. CHARLIE SHEEN INTERNSHIP@STEVEJLOCKTIGER  BLOOD  =  #WINNING  
  11. 11. ASOS YELLOW DRESS@STEVEJLOCK
  12. 12. YELLOW DRESS@STEVEJLOCK
  13. 13. £153,911.00 WTF!?!?!@STEVEJLOCK
  14. 14. CONFINDENTIAL INSIGHTS@STEVEJLOCKPSSSSST…  HERE’S  SOMETHING  AWESOME  
  15. 15. TOPICAL AUTHORITY@STEVEJLOCK
  16. 16. MY TOP TEN TAKEAWAYS@STEVEJLOCK
  17. 17. MAKE YOUR PAGES ENGAGING@STEVEJLOCK#RCS  BABY!  
  18. 18. GREAT & EPIC GETS SHARED@STEVEJLOCKMAYBE  THIS  WASN’T  THE  BEST  IDEA  :-­‐(  
  19. 19. INFLUENCE THE INFLUENCERS@STEVEJLOCK
  20. 20. LINKS & SHARES ARE DIFFERENT@STEVEJLOCK
  21. 21. YOUR BLOG MIGHT BE BROKEN@STEVEJLOCK
  22. 22. LONGFORM CONTENT FTW!@STEVEJLOCK
  23. 23. COMMUNITY BUILDING &PUBLISHING ARE THE FUTURE@STEVEJLOCK
  24. 24. THE KEY TO POWER@STEVEJLOCK
  25. 25. THE KEY TO POWER@STEVEJLOCK
  26. 26. SIGNALS ARE GOING FULL CIRCLE@STEVEJLOCK
  27. 27. CHALLENGE OLD SCHOOL THINKING@STEVEJLOCKRECIPROCAL    LINKS  FTW!  
  28. 28. #SMARTERCONTENT@STEVEJLOCK
  29. 29. THANKS FOR LISTENING :-)Feel free to connect:=> Slides: slideshare.net/stevejlock=> Email: stephen.lock@linkdex.com=> Twitter: @stevejlock / @linkdex=> LinkedIn: linkedin.com/in/stevejlock@STEVEJLOCK
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