The Good, The Bad & The Spammy IONsearch 2012
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The Good, The Bad & The Spammy IONsearch 2012



Ionsearch 160412

Ionsearch 160412



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The Good, The Bad & The Spammy IONsearch 2012 The Good, The Bad & The Spammy IONsearch 2012 Presentation Transcript

  • Insights From Building An Awesome SEO Platform “The Good, The Bad & The Spammy” April 2012 @stevejlock
  • Image: http://geofflivingston.comThe Good :-) @stevejlock
  • The Bad :-( Image: @stevejlock
  • Image: The Spammy :-p @stevejlock
  • Recommended SEO Tools...=> Analytics SEO –> – free lead generation tool.=> Microsoft SEO Toolkit -> Majestic SEO –> – monitor changes on webpages.=> RelFinder –> Xenu Link Sleuth -> SEO Tools for Excel -> Author Crawler -> Virante - @stevejlock
  • Recommended SEO Tools...=> – use as a powerful SEO research tool.=> – can be leveraged to reverse engineerdisplay ads.=> – amazing for long tail keywordresearch.=> SEOmoz Mozbar -> Rank Checker -> Keyword Pad -> Merge Words – for keyword generation.=> Screaming Frog -> Marketing Grader - @stevejlock
  • Recommended Social Tools...=> – automated, intelligent content discovery.=> – powerful social insights.=> – social media automation.=> Seesmic Ping – social media syndication.=> Rapportive – mine rich social contact details in Gmail.=> – awesome social mining tool.=> – another awesome social mining tool.=> – many social APIs in one place.=> Buffer – for automated tweet scheduling. @stevejlock
  • Recommended Social Tools...=> – get insights from content publishing.=> – use with Google Reader.=> – for more Twitter insights.=> – index on Google+.=> – automation of Twitter lists.=> – social CRM type functionality.=> – mine Twitter followers.=> – a powerful emerging platform. @stevejlock
  • Misc Tools, Tricks & Services=> – easy way to get guest posts.=> – leave URL fields blank for links.=> Google hacks –> Pomodairo – productivity and time management tool.=> Quick Markup –> Grab Yall Links – extract links in Chrome.=> – build infographics effortlessly.=> Xmarks – to sync and manage bookmarks.=> – free collaboration & PM tool.=> ToutApp –> DuckDuckGo - higher quality link targets than Google. @stevejlock
  • Build Your Own Tools!=> – learn how to build a search engine inPython.=> Beautiful Soup – library for coding powerful crawlers andscraping in Python (in only a few lines of code!).=> Google Docs -> RSS Owl – create powerful social listening tools.=> Use Google Alerts with Google hacks for automated linkprospect generation.=> – “How to get Googlebot to teach youadvanced SEO” @stevejlock
  • Thanks for listening :-)=> Slides:> Email:> Twitter: @stevejlock / @analyticsseo=> LinkedIn: @stevejlock