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Influence Marketing 101 & The
Future of Digital Marketing
@STEVEJLOCK
ABOUT LINKDEX

@STEVEJLOCK
CONSUMER JOURNEY

@STEVEJLOCK
CONTENT IS THE GLUE

@STEVEJLOCK
ORGANIC MARKETING

@STEVEJLOCK
STATE OF THE INDUSTRY
“The US could face a shortage of
140,000-190,000 people with deep
data analysis skills by 2018.”
- M...
STATE OF THE INDUSTRY
“1 in 3 CEO's are concerned that
skills shortages will impact their
company's ability to innovate
ef...
BREAKNECK SPEED

@STEVEJLOCK
IS THE BIG OPPORTUNITY INFLUENCE?

@STEVEJLOCK
DEFINITION OF INFLUENCE

“The capacity to have an effect on
the character, development, or
behaviour of someone or
somethi...
DEFINITION OF INFLUENCE

“The ability to cause or contribute to
a change in opinion or behavior.”
- WOMMA Definition of In...
INFLUENCE THEORY: GLADWELL

MOST	
  
AGENCIES	
  
RUN	
  ON	
  MY	
  
THEORIES	
  

@STEVEJLOCK
THE LAW OF THE FEW

@STEVEJLOCK
INFLUENCE THEORY: WATTS

I	
  CALL	
  
BS…	
  

5000%	
  SALES	
  
INCREASE	
  

@STEVEJLOCK
INFLUENCE THEORY: ADAMS

I	
  ALSO	
  
CALL	
  BS…	
  

@STEVEJLOCK
INFLUENCE THEORY: SHELDRAKE

@STEVEJLOCK
SIX INFLUENCE FLOWS

@STEVEJLOCK
WINNING THROUGH INNOVATION

@STEVEJLOCK
INFLUENCE & ORGANISATIONS

@STEVEJLOCK
THE PITFALLS OF INFLUENCE

@STEVEJLOCK
TOPICAL AUTHORITY

@STEVEJLOCK
INFLUENCE THEORY: GLADWELL

MOST	
  
AGENCIES	
  
RUN	
  ON	
  MY	
  
THEORIES	
  

@STEVEJLOCK
KEY INFLUENCER DEFINITION
“A person or group of people who
possess greater than average potential
to influence due to attr...
LINKDEX R&D: NETWORKS

@STEVEJLOCK
THE FUTURE OF MARKETING

@STEVEJLOCK
LEVERAGING SCIENCE

@STEVEJLOCK
BREAK DOWN THE SILOS

@STEVEJLOCK
THE TECHNICAL MARKETER

@STEVEJLOCK
TECHNICAL MARKETERS

@STEVEJLOCK
THE EXPERT GENERALIST

@STEVEJLOCK
BUILDING THE RIGHT TEAM

@STEVEJLOCK
HIRE PEOPLE THAT ARE PASSIONATE

@STEVEJLOCK
HIRE PEOPLE WHO LOVE LEARNING

@STEVEJLOCK
GOOGLE & HUMMINGBIRD

@STEVEJLOCK
THE RISE OF MOBILE

@STEVEJLOCK
CONSUMER JOURNEY

@STEVEJLOCK
CONTENT MARKETING EBOOK

@STEVEJLOCK
THANKS FOR LISTENING :-)
Feel free to connect:
q  Slides: slideshare.net/stevejlock
q  Email: stephen.lock@linkdex.com
q...
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Influence Marketing 101 - Content Marketing Association Digital Breakfast Dec 2013

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Influence Marketing 101 - Content Marketing Association Digital Breakfast Dec 2013

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Transcript of "Influence Marketing 101 - Content Marketing Association Digital Breakfast Dec 2013"

  1. 1. Influence Marketing 101 & The Future of Digital Marketing @STEVEJLOCK
  2. 2. ABOUT LINKDEX @STEVEJLOCK
  3. 3. CONSUMER JOURNEY @STEVEJLOCK
  4. 4. CONTENT IS THE GLUE @STEVEJLOCK
  5. 5. ORGANIC MARKETING @STEVEJLOCK
  6. 6. STATE OF THE INDUSTRY “The US could face a shortage of 140,000-190,000 people with deep data analysis skills by 2018.” - McKinsey Global Research @STEVEJLOCK
  7. 7. STATE OF THE INDUSTRY “1 in 3 CEO's are concerned that skills shortages will impact their company's ability to innovate effectively.” - PwC @STEVEJLOCK
  8. 8. BREAKNECK SPEED @STEVEJLOCK
  9. 9. IS THE BIG OPPORTUNITY INFLUENCE? @STEVEJLOCK
  10. 10. DEFINITION OF INFLUENCE “The capacity to have an effect on the character, development, or behaviour of someone or something.” - Oxford English Dictionary @STEVEJLOCK
  11. 11. DEFINITION OF INFLUENCE “The ability to cause or contribute to a change in opinion or behavior.” - WOMMA Definition of Influence @STEVEJLOCK
  12. 12. INFLUENCE THEORY: GLADWELL MOST   AGENCIES   RUN  ON  MY   THEORIES   @STEVEJLOCK
  13. 13. THE LAW OF THE FEW @STEVEJLOCK
  14. 14. INFLUENCE THEORY: WATTS I  CALL   BS…   5000%  SALES   INCREASE   @STEVEJLOCK
  15. 15. INFLUENCE THEORY: ADAMS I  ALSO   CALL  BS…   @STEVEJLOCK
  16. 16. INFLUENCE THEORY: SHELDRAKE @STEVEJLOCK
  17. 17. SIX INFLUENCE FLOWS @STEVEJLOCK
  18. 18. WINNING THROUGH INNOVATION @STEVEJLOCK
  19. 19. INFLUENCE & ORGANISATIONS @STEVEJLOCK
  20. 20. THE PITFALLS OF INFLUENCE @STEVEJLOCK
  21. 21. TOPICAL AUTHORITY @STEVEJLOCK
  22. 22. INFLUENCE THEORY: GLADWELL MOST   AGENCIES   RUN  ON  MY   THEORIES   @STEVEJLOCK
  23. 23. KEY INFLUENCER DEFINITION “A person or group of people who possess greater than average potential to influence due to attributes such as frequency of communication, personal persuasiveness or size of and centrality to a social network, among others.” - WOMMA @STEVEJLOCK
  24. 24. LINKDEX R&D: NETWORKS @STEVEJLOCK
  25. 25. THE FUTURE OF MARKETING @STEVEJLOCK
  26. 26. LEVERAGING SCIENCE @STEVEJLOCK
  27. 27. BREAK DOWN THE SILOS @STEVEJLOCK
  28. 28. THE TECHNICAL MARKETER @STEVEJLOCK
  29. 29. TECHNICAL MARKETERS @STEVEJLOCK
  30. 30. THE EXPERT GENERALIST @STEVEJLOCK
  31. 31. BUILDING THE RIGHT TEAM @STEVEJLOCK
  32. 32. HIRE PEOPLE THAT ARE PASSIONATE @STEVEJLOCK
  33. 33. HIRE PEOPLE WHO LOVE LEARNING @STEVEJLOCK
  34. 34. GOOGLE & HUMMINGBIRD @STEVEJLOCK
  35. 35. THE RISE OF MOBILE @STEVEJLOCK
  36. 36. CONSUMER JOURNEY @STEVEJLOCK
  37. 37. CONTENT MARKETING EBOOK @STEVEJLOCK
  38. 38. THANKS FOR LISTENING :-) Feel free to connect: q  Slides: slideshare.net/stevejlock q  Email: stephen.lock@linkdex.com q  Twitter: @stevejlock / @linkdex q  LinkedIn: linkedin.com/in/stevejlock @STEVEJLOCK
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