Transcript of "Hardcore SEO Power Tools - SMX London 2013"
@stevejlockHardcore SEO Power Tools
@stevejlock=> Streamline your processes=> Build a perfect integrated project managementsystem (that does your invoicing!)=> Browser tips & tricks=> Build powerful DIY tools=> Top 10 tools you might not know...=> Slides available: slideshare.net/stevejlockWhat Im Covering Today...
@stevejlock=> Generating blog prospects and scraping=> Fetching metrics on domains / URLs in bulk=> Finding contact details=> Identifying potentially toxic links*=> Identifying potentially penalised domains=> Automated reporting*Disclaimer: common sense required!Candidates For Automation
@stevejlock=> Rapportive, Streak, Boomerang,Automation Can Go Wrong...http://imposetonwallpaper.free.fr/
@stevejlock=> Manually reviewing blog prospects=> Manually gathering contact details (when thiscant be done automagically)=> Developing teams to act as quality control=> Build processes around following up on outreach=> Systems to make sure you are leveragingoutreach on previous campaigns=> Pro Tip: build a solid process made up of smallerchunks to outsource or automate e.g. dontoutsource link building, outsource gatheringcontact detailsWorkflows & Outsourcing FTW
@stevejlock=> Rapportive, Streak, Boomerang,Majestic SEO Trustflow
@stevejlock=> Powerful collaboration tool with over one millionusers!=> Integration with Google Docs, Harvest, Dropboxand many more...=> Extendible with many awesome plug ins inc.calendars, agile / scrum and export tools=> You can use Google Docs to plan inspreadsheets and bulk upload via the API=> Solid mobile apps and can be used to storedocuments=> Its FREE!! (how awesome is that?!)Benefits of Trello
@stevejlockUse Trello Like A Ninjaultimate-guitar.com
Perfect Browser Setup=> Use Chrome profiles to switch between general,auditing and link building etc.=> Grab YAll Links, Xmarks, Quick Markup,Majestic SEO, SEOmoz, Scraper, Check MyLinks, WebRank SEO, Pocket, Trello Scrum=> SEO Book extensions are great too if you useFirefox...=> Bookmarklets FTW!@stevejlock
=> Troy Meier SEO Bookmarklet=> Rand Fishkin has given away 30=> Blocked by robots.txt checker=> There is a handy one that counts links=> Tom Critchlow blogged about some for Topsy,quixapp.com and many more=> Yoast wrote one that checks headers=> Wirify to convert webpages into wireframes=> Chris Butterworth has a great list tooBookmarklets FTW!@stevejlock
=> Plug in Google Alerts=> Twitter: competitor conversations and searches=> Social Mention & Topsy: listen to many socialchannels at once=> The power is in folder views=> Search, filter and alert by keyword FTW!=> You could filter on “guest” for guest posts (snore!)=> Get creative you can monitor your competitorsTwitter conversations for keywords that suggestthey are talking to clients ;-)How It Works@stevejlock
=> Run social competitions with Rafflecopter to buildrelationships with bloggers (and obviously forlinks)=> Gephi / NodeXL to visualise social networks andlink profiles=> Rapidminer for DIY crawling and data mining=> RSS Owl (especially now Google Reader is dying)=> BlogDash / GroupHigh / PitchBox=> SEOgadget Links API for Excel=> Mention for low cost social monitoring (and linkbuilding)Ten Tools You Might Not Know@stevejlock