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@stevejlockHardcore SEO Power Tools
@stevejlock=> Streamline your processes=> Build a perfect integrated project managementsystem (that does your invoicing!)=...
@stevejlockStreamline Your Processes
@stevejlock=> Generating blog prospects and scraping=> Fetching metrics on domains / URLs in bulk=> Finding contact detail...
@stevejlock=> Rapportive, Streak, Boomerang,Automation Can Go Wrong...http://imposetonwallpaper.free.fr/
@stevejlock=> Manually reviewing blog prospects=> Manually gathering contact details (when thiscant be done automagically)...
@stevejlock=> Rapportive, Streak, Boomerang,Majestic SEO Trustflow
@stevejlock=> Rapportive, Streak, Boomerang,LinkRisk
@stevejlockLink DTOX
@stevejlockBuzzStream
@stevejlockAutomated Reporting
@stevejlockIntegrated Project Management
@stevejlockTrello = Project Management Gluehttp://product.glassengravingsupplies.co.uk/
@stevejlock=> Powerful collaboration tool with over one millionusers!=> Integration with Google Docs, Harvest, Dropboxand ...
@stevejlockUse Trello Like A Ninjaultimate-guitar.com
@stevejlockDesign Workflows
@stevejlock=> Rapportive, Streak, Boomerang,Grab My Example Here...
@stevejlockPutting It All Togethergiantbomb.com/
@stevejlockBonus: Google Docs for PM
@stevejlockAwesomise Your Browser
Perfect Browser Setup=> Use Chrome profiles to switch between general,auditing and link building etc.=> Grab YAll Links, X...
=> Troy Meier SEO Bookmarklet=> Rand Fishkin has given away 30=> Blocked by robots.txt checker=> There is a handy one that...
@stevejlockBuild A Powerful RSS Tool
@stevejlockThe Secret Sauce is RSS Owlmarksanborn.com
@stevejlockHack The Twitter Search API
@stevejlockHooking It Up
@stevejlockThe Results
=> Plug in Google Alerts=> Twitter: competitor conversations and searches=> Social Mention & Topsy: listen to many socialc...
@stevejlockDIY Tools in Python & Google Docs
@stevejlockDistilled ImportXML Guide
@stevejlockUdacity: Code Your Own Crawlers
@stevejlockSEOgadget Links API For Excel
@stevejlockSEER SEO Toolbox
@stevejlockAn Insiders Guide To SEO Software
=> Run social competitions with Rafflecopter to buildrelationships with bloggers (and obviously forlinks)=> Gephi / NodeXL...
@stevejlockBonus: Linkdex Networks
@stevejlockThanks for listening :-)Feel free to connect:=> Slides: slideshare.net/stevejlock=> Email: stephen.lock@linkdex...
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Hardcore SEO Power Tools - SMX London 2013

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Hardcore SEO Power Tools - SMX London 2013

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Transcript of "Hardcore SEO Power Tools - SMX London 2013"

  1. 1. @stevejlockHardcore SEO Power Tools
  2. 2. @stevejlock=> Streamline your processes=> Build a perfect integrated project managementsystem (that does your invoicing!)=> Browser tips & tricks=> Build powerful DIY tools=> Top 10 tools you might not know...=> Slides available: slideshare.net/stevejlockWhat Im Covering Today...
  3. 3. @stevejlockStreamline Your Processes
  4. 4. @stevejlock=> Generating blog prospects and scraping=> Fetching metrics on domains / URLs in bulk=> Finding contact details=> Identifying potentially toxic links*=> Identifying potentially penalised domains=> Automated reporting*Disclaimer: common sense required!Candidates For Automation
  5. 5. @stevejlock=> Rapportive, Streak, Boomerang,Automation Can Go Wrong...http://imposetonwallpaper.free.fr/
  6. 6. @stevejlock=> Manually reviewing blog prospects=> Manually gathering contact details (when thiscant be done automagically)=> Developing teams to act as quality control=> Build processes around following up on outreach=> Systems to make sure you are leveragingoutreach on previous campaigns=> Pro Tip: build a solid process made up of smallerchunks to outsource or automate e.g. dontoutsource link building, outsource gatheringcontact detailsWorkflows & Outsourcing FTW
  7. 7. @stevejlock=> Rapportive, Streak, Boomerang,Majestic SEO Trustflow
  8. 8. @stevejlock=> Rapportive, Streak, Boomerang,LinkRisk
  9. 9. @stevejlockLink DTOX
  10. 10. @stevejlockBuzzStream
  11. 11. @stevejlockAutomated Reporting
  12. 12. @stevejlockIntegrated Project Management
  13. 13. @stevejlockTrello = Project Management Gluehttp://product.glassengravingsupplies.co.uk/
  14. 14. @stevejlock=> Powerful collaboration tool with over one millionusers!=> Integration with Google Docs, Harvest, Dropboxand many more...=> Extendible with many awesome plug ins inc.calendars, agile / scrum and export tools=> You can use Google Docs to plan inspreadsheets and bulk upload via the API=> Solid mobile apps and can be used to storedocuments=> Its FREE!! (how awesome is that?!)Benefits of Trello
  15. 15. @stevejlockUse Trello Like A Ninjaultimate-guitar.com
  16. 16. @stevejlockDesign Workflows
  17. 17. @stevejlock=> Rapportive, Streak, Boomerang,Grab My Example Here...
  18. 18. @stevejlockPutting It All Togethergiantbomb.com/
  19. 19. @stevejlockBonus: Google Docs for PM
  20. 20. @stevejlockAwesomise Your Browser
  21. 21. Perfect Browser Setup=> Use Chrome profiles to switch between general,auditing and link building etc.=> Grab YAll Links, Xmarks, Quick Markup,Majestic SEO, SEOmoz, Scraper, Check MyLinks, WebRank SEO, Pocket, Trello Scrum=> SEO Book extensions are great too if you useFirefox...=> Bookmarklets FTW!@stevejlock
  22. 22. => Troy Meier SEO Bookmarklet=> Rand Fishkin has given away 30=> Blocked by robots.txt checker=> There is a handy one that counts links=> Tom Critchlow blogged about some for Topsy,quixapp.com and many more=> Yoast wrote one that checks headers=> Wirify to convert webpages into wireframes=> Chris Butterworth has a great list tooBookmarklets FTW!@stevejlock
  23. 23. @stevejlockBuild A Powerful RSS Tool
  24. 24. @stevejlockThe Secret Sauce is RSS Owlmarksanborn.com
  25. 25. @stevejlockHack The Twitter Search API
  26. 26. @stevejlockHooking It Up
  27. 27. @stevejlockThe Results
  28. 28. => Plug in Google Alerts=> Twitter: competitor conversations and searches=> Social Mention & Topsy: listen to many socialchannels at once=> The power is in folder views=> Search, filter and alert by keyword FTW!=> You could filter on “guest” for guest posts (snore!)=> Get creative you can monitor your competitorsTwitter conversations for keywords that suggestthey are talking to clients ;-)How It Works@stevejlock
  29. 29. @stevejlockDIY Tools in Python & Google Docs
  30. 30. @stevejlockDistilled ImportXML Guide
  31. 31. @stevejlockUdacity: Code Your Own Crawlers
  32. 32. @stevejlockSEOgadget Links API For Excel
  33. 33. @stevejlockSEER SEO Toolbox
  34. 34. @stevejlockAn Insiders Guide To SEO Software
  35. 35. => Run social competitions with Rafflecopter to buildrelationships with bloggers (and obviously forlinks)=> Gephi / NodeXL to visualise social networks andlink profiles=> Rapidminer for DIY crawling and data mining=> RSS Owl (especially now Google Reader is dying)=> BlogDash / GroupHigh / PitchBox=> SEOgadget Links API for Excel=> Mention for low cost social monitoring (and linkbuilding)Ten Tools You Might Not Know@stevejlock
  36. 36. @stevejlockBonus: Linkdex Networks
  37. 37. @stevejlockThanks for listening :-)Feel free to connect:=> Slides: slideshare.net/stevejlock=> Email: stephen.lock@linkdex.com=> Twitter: @stevejlock / @linkdex=> LinkedIn: linkedin.com/in/stevejlock
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