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  • 1. Influence Marketing 101 & The Future of Digital Marketing @STEVEJLOCK
  • 2. ABOUT LINKDEX @STEVEJLOCK
  • 3. CONSUMER JOURNEY @STEVEJLOCK
  • 4. CONTENT IS THE GLUE @STEVEJLOCK
  • 5. ORGANIC MARKETING @STEVEJLOCK
  • 6. STATE OF THE INDUSTRY “The US could face a shortage of 140,000-190,000 people with deep data analysis skills by 2018.” - McKinsey Global Research @STEVEJLOCK
  • 7. STATE OF THE INDUSTRY “1 in 3 CEO's are concerned that skills shortages will impact their company's ability to innovate effectively.” - PwC @STEVEJLOCK
  • 8. BREAKNECK SPEED @STEVEJLOCK
  • 9. IS THE BIG OPPORTUNITY INFLUENCE? @STEVEJLOCK
  • 10. DEFINITION OF INFLUENCE “The capacity to have an effect on the character, development, or behaviour of someone or something.” - Oxford English Dictionary @STEVEJLOCK
  • 11. DEFINITION OF INFLUENCE “The ability to cause or contribute to a change in opinion or behavior.” - WOMMA Definition of Influence @STEVEJLOCK
  • 12. INFLUENCE THEORY: GLADWELL MOST   AGENCIES   RUN  ON  MY   THEORIES   @STEVEJLOCK
  • 13. THE LAW OF THE FEW @STEVEJLOCK
  • 14. INFLUENCE THEORY: WATTS I  CALL   BS…   5000%  SALES   INCREASE   @STEVEJLOCK
  • 15. INFLUENCE THEORY: ADAMS I  ALSO   CALL  BS…   @STEVEJLOCK
  • 16. INFLUENCE THEORY: SHELDRAKE @STEVEJLOCK
  • 17. SIX INFLUENCE FLOWS @STEVEJLOCK
  • 18. WINNING THROUGH INNOVATION @STEVEJLOCK
  • 19. INFLUENCE & ORGANISATIONS @STEVEJLOCK
  • 20. THE PITFALLS OF INFLUENCE @STEVEJLOCK
  • 21. TOPICAL AUTHORITY @STEVEJLOCK
  • 22. INFLUENCE THEORY: GLADWELL MOST   AGENCIES   RUN  ON  MY   THEORIES   @STEVEJLOCK
  • 23. KEY INFLUENCER DEFINITION “A person or group of people who possess greater than average potential to influence due to attributes such as frequency of communication, personal persuasiveness or size of and centrality to a social network, among others.” - WOMMA @STEVEJLOCK
  • 24. LINKDEX R&D: NETWORKS @STEVEJLOCK
  • 25. THE FUTURE OF MARKETING @STEVEJLOCK
  • 26. LEVERAGING SCIENCE @STEVEJLOCK
  • 27. BREAK DOWN THE SILOS @STEVEJLOCK
  • 28. THE TECHNICAL MARKETER @STEVEJLOCK
  • 29. TECHNICAL MARKETERS @STEVEJLOCK
  • 30. THE EXPERT GENERALIST @STEVEJLOCK
  • 31. BUILDING THE RIGHT TEAM @STEVEJLOCK
  • 32. HIRE PEOPLE THAT ARE PASSIONATE @STEVEJLOCK
  • 33. HIRE PEOPLE WHO LOVE LEARNING @STEVEJLOCK
  • 34. GOOGLE & HUMMINGBIRD @STEVEJLOCK
  • 35. THE RISE OF MOBILE @STEVEJLOCK
  • 36. CONSUMER JOURNEY @STEVEJLOCK
  • 37. CONTENT MARKETING EBOOK @STEVEJLOCK
  • 38. THANKS FOR LISTENING :-) Feel free to connect: q  Slides: slideshare.net/stevejlock q  Email: stephen.lock@linkdex.com q  Twitter: @stevejlock / @linkdex q  LinkedIn: linkedin.com/in/stevejlock @STEVEJLOCK