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Efficient Search Campaigns SAScon May 2012
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Efficient Search Campaigns SAScon May 2012


Efficient search campaigns SAScon May 2012

Efficient search campaigns SAScon May 2012

Published in Technology , Design
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  • 1. Creating Efficient Search Campaigns May 2012 @stevejlock
  • 2. Recommended Automation Use @stevejlock
  • 3. When Automation Goes Wrong @stevejlock
  • 4. Outsourcing Is Awesome (In Theory?!) @stevejlock
  • 5. Outsourcing (In Practice?!) @stevejlock
  • 6. Tips From The Trenches @stevejlock
  • 7. Getting SEO Changes Implemented @stevejlock
  • 8. Educating Clients @stevejlock
  • 9. Project Management @stevejlock
  • 10. Systemisation @stevejlock
  • 11. Checklists @stevejlock
  • 12. Peer Review @stevejlock
  • 13. Business Goals @stevejlock
  • 14. CRO = #winning @stevejlock
  • 15. Stuff Thats Saved Me Lots Of Time=> Text expanders inc. Auto Hotkey & Texter=> Grab YAll Links & Quick Markup Chrome extensions=> SearchCap Newsletter=> Shortcuts especially in Ubuntu, Thunderbird &Chrome=> Trello for project management=> Getting Things Done (GTD) & RTM=> Testing new addons and extensions regularly @stevejlock
  • 16. Stuff Thats Saved Me Lots Of Time=> Keepass or LastPass for managing passwords=> Dropbox to sync all your working folders=> book and bonus materials=> Pomodoro Technique & Pomodairo software=> YEd Graph Editor & Freemind=> Automated Google Analytics reports=> Learning advanced search operators @stevejlock
  • 17. Stuff Thats Saved Me Lots Of Time=> Microsoft IIS SEO Toolkit=> Keyword Pad to manage keyword lists=> SEOmoz Mozbar for checking on-site changes=> Seesmic Ping – social media syndication=> Testing alternative search engines such as Blekko &Duck Duck Go=> – amazing for long tail keywordresearch @stevejlock
  • 18. Recommended Stuff To Check Out=> ToutApp to split test outreach emails=> Building agile tools in Google Docs – SEERInteractive, Distilled & SEOGadget for tutorials=> SEO Tools for Excel> Author Crawler –> RSS Owl with various feeds and APIs=> for making email fun @stevejlock
  • 19. Recommended Stuff To Check Out=> to analyse content publishers and trends=> Crowdbooster for powerful Twitter insights=> Summify intelligent content discovery=> to automate tweet scheduling=> Boomerang to manage outreach emails=> Google hacks & Google Alerts for automated linkprospecting=> Rapportive for managing your social network=> Majestic SEO new trust and authority metrics @stevejlock
  • 20. Thanks for listening :-)=> Slides:> Email:> Twitter: @stevejlock / @analyticsseo=> LinkedIn:> Jobs: @stevejlock