• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. www.thinkgeek.comCoolhunting → How To Predict The FutureUsing Social Media Data Mining Techniques @stevejlock
  • 2. About Me=> Digital Producer for GPMD.=> UK Co-Chair for SEMPO.=> Most people know me from Analytics SEO.=> Worked with hundreds of digital agencies,start ups and major brands on thousands ofonline campaigns.=> Ive been lucky enough to speak at lots ofindustry events and been featured in the likesof .net Magazine and Webmaster Radio. @stevejlock
  • 3. SXSW Interactive http://static.tumblr.com/ @stevejlock
  • 4. Collective Intelligence History michellescreativetreasures.blogspot.com @stevejlock
  • 5. Collective Intelligence History http://www.anglersmail.co.uk/ @stevejlock
  • 6. Collective Intelligence History @stevejlock
  • 7. Collective Intelligence History http://thefrogweb.files.wordpress.com/ @stevejlock
  • 8. Peter Gloor (MIT) http://i.ytimg.com/ @stevejlock
  • 9. Introduction To Coolhunting http://www.aaanything.net/ @stevejlock
  • 10. Diffusion of Innovation http://en.wikipedia.org/ @stevejlock
  • 11. Diffusion of Innovation http://en.wikipedia.org/ @stevejlock
  • 12. Mining Innovators = #winning http://blog.softcircus.com/ @stevejlock
  • 13. Swarm Creativity http://i.huffpost.com/ @stevejlock
  • 14. How Coolhunting Is Being Used Today => Predict Hollywood box office takings. => Its been used to game stock markets & make investment decisions. => Google predicting flu outbreaks & formal medical research. => Business decisions inc. product development roadmaps & retail / e-commerce. => BBC research believe this behaviour could be the next step of evolution for the human race. @stevejlock
  • 15. Almost As Awesome As Back To The Future icollector.com @stevejlock
  • 16. Yet Easy To Understand As An SEO ;-) http://www.demoscience.org/ @stevejlock
  • 17. Coolhunting In Action: Case Studies http://blogs.sundaymercury.net/ @stevejlock
  • 18. http://blog.majesticseo.com/research/predicting-elections/Majestic SEO Election Predictions @stevejlock
  • 19. Alterian SM2 X Factor Predictions http://www.engagingtimes.com/ @stevejlock
  • 20. The Starbucks Creative Group @stevejlock
  • 21. Google 20 Percent Time @stevejlock
  • 22. Mozilla Firefox Licencing @stevejlock
  • 23. IBM Donated 500 Patents To The Swarm @stevejlock
  • 24. The WWW & Tim Berners-Lee http://3.bp.blogspot.com/ @stevejlock
  • 25. The Cisco Galaxy Effect @stevejlock
  • 26. Salesforce Idea Exchange @stevejlock
  • 27. Dell IdeaStorm @stevejlock
  • 28. 10 Steps To Becoming A Coolhunter http://supportyourlocalgunfighter.com/ @stevejlock
  • 29. 1. Simples – Download These Slides! http://www.insuranceage.co.uk/ @stevejlock
  • 30. 2. Read Peter Gloors Research & Books @stevejlock
  • 31. 3. Learn About Swarm Creativity & COINs http://www.recycle.co.uk/ @stevejlock
  • 32. 4. Start Your Own COIN http://www.londonmet.ac.uk/ @stevejlock
  • 33. 5. Learn The Tools Of The Trade http://www.jejamescycles.co.uk/ @stevejlock
  • 34. 6. Coolhunt An Online Community http://www.armedforces-int.com/ @stevejlock
  • 35. 7. Analyse Your Own COIN http://flowingdata.com/ @stevejlock
  • 36. 8. Become A Coolfarmer Wikimedia.org @stevejlock
  • 37. 9. Develop Python Skills @stevejlock
  • 38. 10. Maybe Even Become A Data Scientist?! http://3.bp.blogspot.com/ @stevejlock
  • 39. Resources: Cool Books & Research=> Peter Gloor Books & Papers=> ICKN Coolhunting Research Downloads=> Analyzing Social Media Networks with NodeXL=> Mining the Social Web=> Groundswell=> Python for Data Analysis=> Analyzing (Social Media) Networks with NodeXL @stevejlock
  • 40. Resources: Cool Software=> Condor / TeCFlow Software=> NodeXL=> Mining The Social Web Code (github)=> Gephi=> Google Fusion Tables=> Mentionmapp=> Salesforce Ideas (Originally CrispyNews)=> RSS Owl=> RapidMiner @stevejlock
  • 41. Resources: Cool Blog Posts & Articles=> Mapping github=> How do I become a data scientist?=> Visualize your Site’s Link Graph with NodeXL=> How to Visualize Open Site Explorer Data in Gephi=> Visualize Your Backlinks with Google Fusion Tables=> One More Great Way to Use Fusion Tables for SEO=> Twitter network analysis and visualisation II: NodeXL @stevejlock
  • 42. Resources: Cool Websites=> Swarm Creativity Blog=> Connected Action Blog (NodeXL)=> Groundswell / Empowered=> Majestic SEO Research=> Gephi Blog=> Udacity @stevejlock
  • 43. Thanks for listening :-)Feel free to connect:=> Slides: slideshare.net/stevejlock=> Email: stevegpmd@gmail.com=> Twitter: @stevejlock / @gpmd=> LinkedIn: linkedin.com/in/stevejlock @stevejlock