Coolhunting - ThinkVis 2012
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Coolhunting - ThinkVis 2012 Presentation Transcript

  • 1. www.thinkgeek.comCoolhunting → How To Predict The FutureUsing Social Media Data Mining Techniques @stevejlock
  • 2. About Me=> Digital Producer for GPMD.=> UK Co-Chair for SEMPO.=> Most people know me from Analytics SEO.=> Worked with hundreds of digital agencies,start ups and major brands on thousands ofonline campaigns.=> Ive been lucky enough to speak at lots ofindustry events and been featured in the likesof .net Magazine and Webmaster Radio. @stevejlock
  • 3. SXSW Interactive http://static.tumblr.com/ @stevejlock
  • 4. Collective Intelligence History michellescreativetreasures.blogspot.com @stevejlock
  • 5. Collective Intelligence History http://www.anglersmail.co.uk/ @stevejlock
  • 6. Collective Intelligence History @stevejlock
  • 7. Collective Intelligence History http://thefrogweb.files.wordpress.com/ @stevejlock
  • 8. Peter Gloor (MIT) http://i.ytimg.com/ @stevejlock
  • 9. Introduction To Coolhunting http://www.aaanything.net/ @stevejlock
  • 10. Diffusion of Innovation http://en.wikipedia.org/ @stevejlock
  • 11. Diffusion of Innovation http://en.wikipedia.org/ @stevejlock
  • 12. Mining Innovators = #winning http://blog.softcircus.com/ @stevejlock
  • 13. Swarm Creativity http://i.huffpost.com/ @stevejlock
  • 14. How Coolhunting Is Being Used Today => Predict Hollywood box office takings. => Its been used to game stock markets & make investment decisions. => Google predicting flu outbreaks & formal medical research. => Business decisions inc. product development roadmaps & retail / e-commerce. => BBC research believe this behaviour could be the next step of evolution for the human race. @stevejlock
  • 15. Almost As Awesome As Back To The Future icollector.com @stevejlock
  • 16. Yet Easy To Understand As An SEO ;-) http://www.demoscience.org/ @stevejlock
  • 17. Coolhunting In Action: Case Studies http://blogs.sundaymercury.net/ @stevejlock
  • 18. http://blog.majesticseo.com/research/predicting-elections/Majestic SEO Election Predictions @stevejlock
  • 19. Alterian SM2 X Factor Predictions http://www.engagingtimes.com/ @stevejlock
  • 20. The Starbucks Creative Group @stevejlock
  • 21. Google 20 Percent Time @stevejlock
  • 22. Mozilla Firefox Licencing @stevejlock
  • 23. IBM Donated 500 Patents To The Swarm @stevejlock
  • 24. The WWW & Tim Berners-Lee http://3.bp.blogspot.com/ @stevejlock
  • 25. The Cisco Galaxy Effect @stevejlock
  • 26. Salesforce Idea Exchange @stevejlock
  • 27. Dell IdeaStorm @stevejlock
  • 28. 10 Steps To Becoming A Coolhunter http://supportyourlocalgunfighter.com/ @stevejlock
  • 29. 1. Simples – Download These Slides! http://www.insuranceage.co.uk/ @stevejlock
  • 30. 2. Read Peter Gloors Research & Books @stevejlock
  • 31. 3. Learn About Swarm Creativity & COINs http://www.recycle.co.uk/ @stevejlock
  • 32. 4. Start Your Own COIN http://www.londonmet.ac.uk/ @stevejlock
  • 33. 5. Learn The Tools Of The Trade http://www.jejamescycles.co.uk/ @stevejlock
  • 34. 6. Coolhunt An Online Community http://www.armedforces-int.com/ @stevejlock
  • 35. 7. Analyse Your Own COIN http://flowingdata.com/ @stevejlock
  • 36. 8. Become A Coolfarmer Wikimedia.org @stevejlock
  • 37. 9. Develop Python Skills @stevejlock
  • 38. 10. Maybe Even Become A Data Scientist?! http://3.bp.blogspot.com/ @stevejlock
  • 39. Resources: Cool Books & Research=> Peter Gloor Books & Papers=> ICKN Coolhunting Research Downloads=> Analyzing Social Media Networks with NodeXL=> Mining the Social Web=> Groundswell=> Python for Data Analysis=> Analyzing (Social Media) Networks with NodeXL @stevejlock
  • 40. Resources: Cool Software=> Condor / TeCFlow Software=> NodeXL=> Mining The Social Web Code (github)=> Gephi=> Google Fusion Tables=> Mentionmapp=> Salesforce Ideas (Originally CrispyNews)=> RSS Owl=> RapidMiner @stevejlock
  • 41. Resources: Cool Blog Posts & Articles=> Mapping github=> How do I become a data scientist?=> Visualize your Site’s Link Graph with NodeXL=> How to Visualize Open Site Explorer Data in Gephi=> Visualize Your Backlinks with Google Fusion Tables=> One More Great Way to Use Fusion Tables for SEO=> Twitter network analysis and visualisation II: NodeXL @stevejlock
  • 42. Resources: Cool Websites=> Swarm Creativity Blog=> Connected Action Blog (NodeXL)=> Groundswell / Empowered=> Majestic SEO Research=> Gephi Blog=> Udacity @stevejlock
  • 43. Thanks for listening :-)Feel free to connect:=> Slides: slideshare.net/stevejlock=> Email: stevegpmd@gmail.com=> Twitter: @stevejlock / @gpmd=> LinkedIn: linkedin.com/in/stevejlock @stevejlock