Coolhunting - ThinkVis 2012
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Coolhunting - ThinkVis 2012






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Coolhunting - ThinkVis 2012 Coolhunting - ThinkVis 2012 Presentation Transcript

  • www.thinkgeek.comCoolhunting → How To Predict The FutureUsing Social Media Data Mining Techniques @stevejlock
  • About Me=> Digital Producer for GPMD.=> UK Co-Chair for SEMPO.=> Most people know me from Analytics SEO.=> Worked with hundreds of digital agencies,start ups and major brands on thousands ofonline campaigns.=> Ive been lucky enough to speak at lots ofindustry events and been featured in the likesof .net Magazine and Webmaster Radio. @stevejlock
  • SXSW Interactive @stevejlock
  • Collective Intelligence History @stevejlock
  • Collective Intelligence History @stevejlock
  • Collective Intelligence History @stevejlock
  • Collective Intelligence History @stevejlock
  • Peter Gloor (MIT) @stevejlock
  • Introduction To Coolhunting @stevejlock
  • Diffusion of Innovation @stevejlock
  • Diffusion of Innovation @stevejlock
  • Mining Innovators = #winning @stevejlock
  • Swarm Creativity @stevejlock
  • How Coolhunting Is Being Used Today => Predict Hollywood box office takings. => Its been used to game stock markets & make investment decisions. => Google predicting flu outbreaks & formal medical research. => Business decisions inc. product development roadmaps & retail / e-commerce. => BBC research believe this behaviour could be the next step of evolution for the human race. @stevejlock
  • Almost As Awesome As Back To The Future @stevejlock
  • Yet Easy To Understand As An SEO ;-) @stevejlock
  • Coolhunting In Action: Case Studies @stevejlock
  • SEO Election Predictions @stevejlock
  • Alterian SM2 X Factor Predictions @stevejlock
  • The Starbucks Creative Group @stevejlock
  • Google 20 Percent Time @stevejlock
  • Mozilla Firefox Licencing @stevejlock
  • IBM Donated 500 Patents To The Swarm @stevejlock
  • The WWW & Tim Berners-Lee @stevejlock
  • The Cisco Galaxy Effect @stevejlock
  • Salesforce Idea Exchange @stevejlock
  • Dell IdeaStorm @stevejlock
  • 10 Steps To Becoming A Coolhunter @stevejlock
  • 1. Simples – Download These Slides! @stevejlock
  • 2. Read Peter Gloors Research & Books @stevejlock
  • 3. Learn About Swarm Creativity & COINs @stevejlock
  • 4. Start Your Own COIN @stevejlock
  • 5. Learn The Tools Of The Trade @stevejlock
  • 6. Coolhunt An Online Community @stevejlock
  • 7. Analyse Your Own COIN @stevejlock
  • 8. Become A Coolfarmer @stevejlock
  • 9. Develop Python Skills @stevejlock
  • 10. Maybe Even Become A Data Scientist?! @stevejlock
  • Resources: Cool Books & Research=> Peter Gloor Books & Papers=> ICKN Coolhunting Research Downloads=> Analyzing Social Media Networks with NodeXL=> Mining the Social Web=> Groundswell=> Python for Data Analysis=> Analyzing (Social Media) Networks with NodeXL @stevejlock
  • Resources: Cool Software=> Condor / TeCFlow Software=> NodeXL=> Mining The Social Web Code (github)=> Gephi=> Google Fusion Tables=> Mentionmapp=> Salesforce Ideas (Originally CrispyNews)=> RSS Owl=> RapidMiner @stevejlock
  • Resources: Cool Blog Posts & Articles=> Mapping github=> How do I become a data scientist?=> Visualize your Site’s Link Graph with NodeXL=> How to Visualize Open Site Explorer Data in Gephi=> Visualize Your Backlinks with Google Fusion Tables=> One More Great Way to Use Fusion Tables for SEO=> Twitter network analysis and visualisation II: NodeXL @stevejlock
  • Resources: Cool Websites=> Swarm Creativity Blog=> Connected Action Blog (NodeXL)=> Groundswell / Empowered=> Majestic SEO Research=> Gephi Blog=> Udacity @stevejlock
  • Thanks for listening :-)Feel free to connect:=> Slides:> Email:> Twitter: @stevejlock / @gpmd=> LinkedIn: @stevejlock