Campaign Metrics - Measure Camp 2013

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  • 1. A Guide To DigitalMarketing CampaignMetrics 2013 @stevejlock
  • 2. About Me=> Head of Search @ GPMD=> UK Co-Chair @ SEMPO=> Most people know me from Analytics SEO=> Worked with hundreds of digital agencies, startups and major brands on thousands of online campaigns=> Ive been lucky enough to speak at lots of searchmarketing conferences and write for net Magazine @stevejlock
  • 3. About GPMD @stevejlock
  • 4. Informational & Non-Transactional http://blog.intohigher.com/ @stevejlock
  • 5. Branded Versus Non-Branded Mashable.com @stevejlock
  • 6. Pro Tip: Analysing Traffic Quality http://www.kaushik.net/ @stevejlock
  • 7. Pro Tip: Always Apply Values To Goals http://blog.intohigher.com/ @stevejlock
  • 8. Ecommerce Events & Goals Koozai.com @stevejlock
  • 9. http://www.pauleycreative.co.uk/SEO Assists #winning @stevejlock
  • 10. Conversion Rate #winning http://cdn.cnwimg.com/ @stevejlock
  • 11. Speed #winning dailymail.co.uk @stevejlock
  • 12. http://blog.gigaspaces.com/amazon-found-every-100ms-of-latency-cost-them-1-in-sales/ 100ms latency lost them 1% in sales!Amazon Average Page Speed @stevejlock
  • 13. http://blog.gigaspaces.com/amazon-found-every-100ms-of-latency-cost-them-1-in-sales/ Half a second cost Google a 20%Google Homepage decrease in traffic @stevejlock
  • 14. GWT: Crawl Errors http://uk.queryclick.com/ @stevejlock
  • 15. Visibility Metrics & # Keywords http://library.thinkquest.org/ @stevejlock
  • 16. http://www.stayonsearch.com/On Page SEO @stevejlock
  • 17. Relevancy & Topical Analysis @stevejlock
  • 18. michellescreativetreasures.blogspot.comUser Engagement & Google @stevejlock
  • 19. Referring Domains Facebook.com @stevejlock
  • 20. Domain Authority & Brand Signals layoutsparks.com @stevejlock
  • 21. http://threeminutethoughts.files.wordpress.com/Social Engagement @stevejlock
  • 22. Local SEO & Citations http://www.peakwebmarketing.com/ @stevejlock
  • 23. Google Penguin Update http://www.constant-content.com/ @stevejlock
  • 24. michellescreativetreasures.blogspot.com“Natural” Link Profiles @stevejlock
  • 25. Identifying Low Quality Links http://techwyse.com/ @stevejlock
  • 26. The Future http://tltonline.ru/ @stevejlock
  • 27. michellescreativetreasures.blogspot.comAuthorship: The Who @stevejlock
  • 28. Authorship: The Bieber Problem http://media.komonews.com/ @stevejlock
  • 29. Automated Network Analysis http://static.squarespace.com/ @stevejlock
  • 30. Spam Signals & Penguin http://thesemblog.com/ @stevejlock
  • 31. Impossible Algorithms http://pokerknave.com/ @stevejlock
  • 32. Resources=> Everything Avinash has ever written=> @paulnrogers Digital Marketing Resources=> Danny Dover SEO Secrets=> SEOmoz Algorithm Update History=> Paddy Moogan Link Building Book=> Distilled Excel / ImportXML for SEO @stevejlock