Campaign Metrics - Measure Camp 2013
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Campaign Metrics - Measure Camp 2013

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    Campaign Metrics - Measure Camp 2013 Campaign Metrics - Measure Camp 2013 Presentation Transcript

    • A Guide To DigitalMarketing CampaignMetrics 2013 @stevejlock
    • About Me=> Head of Search @ GPMD=> UK Co-Chair @ SEMPO=> Most people know me from Analytics SEO=> Worked with hundreds of digital agencies, startups and major brands on thousands of online campaigns=> Ive been lucky enough to speak at lots of searchmarketing conferences and write for net Magazine @stevejlock
    • About GPMD @stevejlock
    • Informational & Non-Transactional http://blog.intohigher.com/ @stevejlock
    • Branded Versus Non-Branded Mashable.com @stevejlock
    • Pro Tip: Analysing Traffic Quality http://www.kaushik.net/ @stevejlock
    • Pro Tip: Always Apply Values To Goals http://blog.intohigher.com/ @stevejlock
    • Ecommerce Events & Goals Koozai.com @stevejlock
    • http://www.pauleycreative.co.uk/SEO Assists #winning @stevejlock
    • Conversion Rate #winning http://cdn.cnwimg.com/ @stevejlock
    • Speed #winning dailymail.co.uk @stevejlock
    • http://blog.gigaspaces.com/amazon-found-every-100ms-of-latency-cost-them-1-in-sales/ 100ms latency lost them 1% in sales!Amazon Average Page Speed @stevejlock
    • http://blog.gigaspaces.com/amazon-found-every-100ms-of-latency-cost-them-1-in-sales/ Half a second cost Google a 20%Google Homepage decrease in traffic @stevejlock
    • GWT: Crawl Errors http://uk.queryclick.com/ @stevejlock
    • Visibility Metrics & # Keywords http://library.thinkquest.org/ @stevejlock
    • http://www.stayonsearch.com/On Page SEO @stevejlock
    • Relevancy & Topical Analysis @stevejlock
    • michellescreativetreasures.blogspot.comUser Engagement & Google @stevejlock
    • Referring Domains Facebook.com @stevejlock
    • Domain Authority & Brand Signals layoutsparks.com @stevejlock
    • http://threeminutethoughts.files.wordpress.com/Social Engagement @stevejlock
    • Local SEO & Citations http://www.peakwebmarketing.com/ @stevejlock
    • Google Penguin Update http://www.constant-content.com/ @stevejlock
    • michellescreativetreasures.blogspot.com“Natural” Link Profiles @stevejlock
    • Identifying Low Quality Links http://techwyse.com/ @stevejlock
    • The Future http://tltonline.ru/ @stevejlock
    • michellescreativetreasures.blogspot.comAuthorship: The Who @stevejlock
    • Authorship: The Bieber Problem http://media.komonews.com/ @stevejlock
    • Automated Network Analysis http://static.squarespace.com/ @stevejlock
    • Spam Signals & Penguin http://thesemblog.com/ @stevejlock
    • Impossible Algorithms http://pokerknave.com/ @stevejlock
    • Resources=> Everything Avinash has ever written=> @paulnrogers Digital Marketing Resources=> Danny Dover SEO Secrets=> SEOmoz Algorithm Update History=> Paddy Moogan Link Building Book=> Distilled Excel / ImportXML for SEO @stevejlock