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Analytics SEO The Future 14/12/11
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Analytics SEO The Future 14/12/11 Presentation Transcript

  • 1. Analytics SEO The Future By @stevejlockAnalytics SEO Webinar 14th December 2011
  • 2. About Me @stevejlock=> SEO Product Marketing Manager for AnalyticsSEO.=> Responsible for internal marketing & productdevelopment.=> Feel free to connect my contact details areincluded in the presentation. Analytics SEO Webinar 14th December 2011
  • 3. Overview=> Version 4.4.1 – user delegation, CSVdownloads and new keyword history report.=> Version 4.5 – link building phase 1, keywordsuggestion tools, crawler enhancements andarchitecture improvements.=> The Future – today we are focusing on linkbuilding a major project planned for lateDecember / early January and some key minorfeatures. Analytics SEO Webinar 14th December 2011
  • 4. Version 4.4.1 New FeaturesAnalytics SEO Webinar 14th December 2011
  • 5. Version 4.4.1 New Features=> User Delegation – all tasks can now be bothassigned and delegated to users.=> Download Tables to CSV – all tables can nowbe exported instantly into CSV.=> Keyword Ranking History Reports – a newreport that enables a data dump of all keywordhistories.=> Non-linking References, Yahoo and DMOZcomponents deprecated. Analytics SEO Webinar 14th December 2011
  • 6. User DelegationAnalytics SEO Webinar 14th December 2011
  • 7. Download Tables To CSVAnalytics SEO Webinar 14th December 2011
  • 8. howgoodisyourseo.comAnalytics SEO Webinar 14th December 2011
  • 9. Version 4.5 New FeaturesAnalytics SEO Webinar 14th December 2011
  • 10. Version 4.5 New Features=> Focus on a complete overhaul of our linkbuilding processes.=> Enhanced Keyword Suggestion – SEMRushAPI to be extended to provide competitorkeywords.=> Enhanced Crawling – to support multi-threading, directories, depth with advancedconfiguration.=> Architecture Improvements – applicationperformance to be substantially upgraded.=> Bulk Upload, Crawler IP Analysis and more... Analytics SEO Webinar 14th December 2011
  • 11. Link Building Enhancements=> Massive focus for version 4.5.=> Key features include: automated linkprospecting, interactive Google hacks, competitorlink analysis, link categorisation, previews andCRM like functionality.=> Designed with delegation and projectmanagement in mind.=> Perfect for collaboration and will help workingwith teams in different geographic locations. Analytics SEO Webinar 14th December 2011
  • 12. Interactive Link Prospecting Analytics SEO Webinar 14th December 2011
  • 13. Link Categorisation=> Powerful classification engine that analyseswebsites and their servers to determine the typeof site.=> Categories include: blogs, directories, forums,video sites, blog comments, article directories,social media websites, wikis, press release sites,document sites and many more...=> Early tests have displayed accuracy ofbetween 85% and 99.6% determining the first fewcategories.=> It will provide valuable insight into competitorbacklink profiles. Analytics SEO Webinar 14th December 2011
  • 14. Keyword SuggestionAnalytics SEO Webinar 16th November 2011
  • 15. Enhanced Crawling=> Enable support for directory / sub-folderstructures e.g. www.yourdomain.com/example/.=> Multi-threaded crawling with control over ratelimiting.=> IP checking enabled so only one domain perIP address will be analysed at a time.=> Depth and scheduling will also be supportedenabling granular control.=> Next year far more data will be made availablein a future update. Analytics SEO Webinar 14th December 2011
  • 16. Architecture Improvements=> Substantial investment in server monitoring.=> A series of patches are scheduled to targetdatabase queries to improve application speed.=> As a result we are expecting support levels,page loading speeds and user experience to beimproved.=> Bulk Upload, CTR Analysis and a number ofsmaller features are candidates for the version 4.5release. Analytics SEO Webinar 14th December 2011
  • 17. The Future...Analytics SEO Webinar 14th December 2011
  • 18. The Future... Image: portable.tvAnalytics SEO Webinar 14th December 2011
  • 19. Thanks for Listening :-)Please feel free to connect!=> Steve Lock (Product Manager)=> Email: steve.lock@analyticsseo.com=> Web: analyticsseo.com=> Twitter: @stevejlock | @analyticsseo=> LinkedIn: http://www.linkedin.com/in/stevejlock=> Slides: slideshare.net/stevejlock Analytics SEO Webinar 14th December 2011