Online Roundups Aggregation
Opinion Informed Analysis
Long text Microblogging
Outliers in PJs Mainstream
The 2010 edition of State of the Blogosphere
finds blogs in transition—no longer an upstart
community, now with influence on mainstream
narratives firmly entrenched, with bloggers still
searching for the next steps forward.
Bloggers’ use of and engagement with various
social media tools is expanding, and the lines
between blogs, micro-blogs, and social
networks are disappearing.
Technorati’s State of the Blogosphere
Connections matter, not
Journalists need to be
All platforms working
together as one
• Blogging develops writing
• Inform yourself, research
• Lively, personalized style
• Active voice
• Bullets, lists
Blogs: New Tools for
#1 Linking: Providing a thoughtful, credible series of
links will help create an audience that will come to your
blog for your expertise and perspective and, most
importantly, keep them coming back.
Providing a link to Lindsay Lohan’s fan page may not do
much for credibility.
So, THINK BEFORE YOU LINK!
“Cover what you do best. Link to the rest,” Jeff Jarvis
One of the many misperceptions of bloggers is that they
As a journalist, a blog is a tool.
You’re reading, researching and, in many cases,
interviewing for your blog entries.
Don’t take shortcuts. Link out and attribute often.
Practice journalism, not plagiarism.
You’re fighting the image of the ranting blogger.
All the ‘old’ rules apply.
Don’t take shortcuts. Write, edit, revise.
Just because you can hit the publish button….
Take the time and respect your audience.
Typos and factual errors turn away readers and blogging
doesn’t change that.
The old adage: “Write as long as it takes.”
Some bloggers write 1,500-word entries — and readers
Ideally: 300-500 word range; shorter is better.
Consider a series of blog entries on a topic.
One way to get readers to come back while keeping
write stories; editors
Bloggers write headlines
for audience & search
SEO: Specifics in your
headlines help search
engines access content.
Make your headline work
for you: Cover ground
that draws the reader in.
Don’t just set up your
blog and let it sit.
A successful blog, like a
garden, needs tending.
Your audience is not
going to just show up.
Find time to blog and do
video, audio, polls.
Read and comment on
Respond to comments
from your audience.
Not all the comments
you get will be nice.
Warning: Thick skin
Never respond to snark
Have a discussion, not a
A Change of Direction
Journalism is no longer a lecture – more like an ongoing,
Blogs, message boards, online discussions have created a two-
way information highway for journalists.
The “group formerly known as the audience” is creating
information through wikis and user-generated content.
It’s far easier for people to communicate from places previously
unimaginable. (ie: tsunami coverage.)
State of Journalism
In 2009 Twitter and other social media emerged as
powerful tools for disseminating information and
mobilizing citizens such as evading the censors in Iran
and communicating from the earthquake disaster zone in
The majority of Internet users (59%) now use some kind
of social media, including Twitter, blogging and
-- Pew Project for Excellence in Journalism
The ‘Future of News’
"This year for the first time I have come to
believe that we will be able to tell you about
certain subjects better on the Internet than
we will be able to in print.”
-- Washington Post Chairman Don Graham,
-- That was FIVE years ago!