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Exhibitor Boot Camp
Agenda• Welcome and Introductions• Virtual Walk Through• Goals and Objectives• Strategies• Open Discussion• Networking    ...
Footer Text   3/21/2013   3
Logistics    • Exhibitor Set Up   •   Top Chef & Food Drive    • Parking &          •   Door Prizes      Transportation   ...
Entrance                         Accessible                         EntranceFooter Text                           3/21/201...
6
Community Service Pavilionpresented by the Law Offices of Betsy Sue Scott             Stage and Seminars                  ...
8
Logistics    • Exhibitor Set Up   •   Top Chef Competition    • Parking &          •   Food Drive      Transportation     ...
10
Goals and Objectives                           Showcase our                      Volunteer                            Orga...
Goals and Objectives• Communication Objectives – Awareness, Perception  and Positioning   o Establish or enhance awareness...
Tips for Creating Effective   Goals & Objectives  1. Specific and Focused      Communication: Build awareness that we have...
Table Space & Booth Design                      3/21/2013   14
AlphaGraphics Loudoun –          We are here to help.  Stand Out. Be Seen. Be Heard.  Sail flags and banners  Tabletop dis...
AlphaGraphics Loudoun –  Contact Information:  Cyndi Urbano, Owner and Marketing Strategist  Kevin Taylor, Account Executi...
Table Presence & Training                            17
18
Agenda• Welcome and Introductions• Virtual Walk Through• Goals and Objectives• Strategies• Open Discussion• Networking    ...
Exhibitor Boot CampContact Steve Gurney or Marlene Zaborsky               800-394-9990
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Loudoun Senior Expo - Exhibitor Bootcamp

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Transcript of "Loudoun Senior Expo - Exhibitor Bootcamp"

  1. 1. Exhibitor Boot Camp
  2. 2. Agenda• Welcome and Introductions• Virtual Walk Through• Goals and Objectives• Strategies• Open Discussion• Networking 2
  3. 3. Footer Text 3/21/2013 3
  4. 4. Logistics • Exhibitor Set Up • Top Chef & Food Drive • Parking & • Door Prizes Transportation • Exhibitor Break Down • Registration • Attendee Follow Up • Seminars • Exhibitor Follow UpFooter Text 3/21/2013 4
  5. 5. Entrance Accessible EntranceFooter Text 3/21/2013 5
  6. 6. 6
  7. 7. Community Service Pavilionpresented by the Law Offices of Betsy Sue Scott Stage and Seminars 7
  8. 8. 8
  9. 9. Logistics • Exhibitor Set Up • Top Chef Competition • Parking & • Food Drive Transportation • Exhibitor Break Down • Registration • Attendee Follow Up • Seminars • Exhibitor Follow UpFooter Text 3/21/2013 9
  10. 10. 10
  11. 11. Goals and Objectives Showcase our Volunteer Organization Recruitment Sell product, make 5% 3% sales, get new clients 8% Reach Families and Caregivers 8% Exposure, Outreach, Guidance, Education 46% Reach Seniors 14% Network with other Vendors 16%Footer Text 3/21/2013 11
  12. 12. Goals and Objectives• Communication Objectives – Awareness, Perception and Positioning o Establish or enhance awareness, credentials and/or capabilities o Distinguish your company from the competitors o Introduce a new product, service or capability• Quantifiable Objectives - Measured By The Numbers o Total number of cool, warm and hot prospects o Identify and recruit new employees or volunteers or referral partners o Conduct market research or test perceptions• Logistical Objectives – What Happens On The Floor o Attract attention from attendees who are unfamiliar with your company o Promote excitement and interest in your booth o Achieve specific call to action 12
  13. 13. Tips for Creating Effective Goals & Objectives 1. Specific and Focused Communication: Build awareness that we have expanded to offer services in Ashburn Quantifiable: My goal is to identify 10 “qualified” leads and schedule 5 follow-up appointments. Logistical: Train booth staff to specifically ask each person they meet a qualifying question that will determine what “category” of prospect they are. 2. Realistic and Achievable 3. Create a Plan of Action 13
  14. 14. Table Space & Booth Design 3/21/2013 14
  15. 15. AlphaGraphics Loudoun – We are here to help. Stand Out. Be Seen. Be Heard. Sail flags and banners Tabletop displays Table skirts and runners Promotional items (give-aways) Design services Copywriting services Printing services Exhibit consultingFooter Text 3/21/2013 15
  16. 16. AlphaGraphics Loudoun – Contact Information: Cyndi Urbano, Owner and Marketing Strategist Kevin Taylor, Account Executive Tom Azcona, Exhibit Specialist Main Number: 703-777-5020 Web: www.AGLoudoun.comFooter Text 3/21/2013 16
  17. 17. Table Presence & Training 17
  18. 18. 18
  19. 19. Agenda• Welcome and Introductions• Virtual Walk Through• Goals and Objectives• Strategies• Open Discussion• Networking 19
  20. 20. Exhibitor Boot CampContact Steve Gurney or Marlene Zaborsky 800-394-9990
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