Loudoun Senior Expo - Exhibitor Bootcamp

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Loudoun Senior Expo - Exhibitor Bootcamp

  1. 1. Exhibitor Boot Camp
  2. 2. Agenda• Welcome and Introductions• Virtual Walk Through• Goals and Objectives• Strategies• Open Discussion• Networking 2
  3. 3. Footer Text 3/21/2013 3
  4. 4. Logistics • Exhibitor Set Up • Top Chef & Food Drive • Parking & • Door Prizes Transportation • Exhibitor Break Down • Registration • Attendee Follow Up • Seminars • Exhibitor Follow UpFooter Text 3/21/2013 4
  5. 5. Entrance Accessible EntranceFooter Text 3/21/2013 5
  6. 6. 6
  7. 7. Community Service Pavilionpresented by the Law Offices of Betsy Sue Scott Stage and Seminars 7
  8. 8. 8
  9. 9. Logistics • Exhibitor Set Up • Top Chef Competition • Parking & • Food Drive Transportation • Exhibitor Break Down • Registration • Attendee Follow Up • Seminars • Exhibitor Follow UpFooter Text 3/21/2013 9
  10. 10. 10
  11. 11. Goals and Objectives Showcase our Volunteer Organization Recruitment Sell product, make 5% 3% sales, get new clients 8% Reach Families and Caregivers 8% Exposure, Outreach, Guidance, Education 46% Reach Seniors 14% Network with other Vendors 16%Footer Text 3/21/2013 11
  12. 12. Goals and Objectives• Communication Objectives – Awareness, Perception and Positioning o Establish or enhance awareness, credentials and/or capabilities o Distinguish your company from the competitors o Introduce a new product, service or capability• Quantifiable Objectives - Measured By The Numbers o Total number of cool, warm and hot prospects o Identify and recruit new employees or volunteers or referral partners o Conduct market research or test perceptions• Logistical Objectives – What Happens On The Floor o Attract attention from attendees who are unfamiliar with your company o Promote excitement and interest in your booth o Achieve specific call to action 12
  13. 13. Tips for Creating Effective Goals & Objectives 1. Specific and Focused Communication: Build awareness that we have expanded to offer services in Ashburn Quantifiable: My goal is to identify 10 “qualified” leads and schedule 5 follow-up appointments. Logistical: Train booth staff to specifically ask each person they meet a qualifying question that will determine what “category” of prospect they are. 2. Realistic and Achievable 3. Create a Plan of Action 13
  14. 14. Table Space & Booth Design 3/21/2013 14
  15. 15. AlphaGraphics Loudoun – We are here to help. Stand Out. Be Seen. Be Heard. Sail flags and banners Tabletop displays Table skirts and runners Promotional items (give-aways) Design services Copywriting services Printing services Exhibit consultingFooter Text 3/21/2013 15
  16. 16. AlphaGraphics Loudoun – Contact Information: Cyndi Urbano, Owner and Marketing Strategist Kevin Taylor, Account Executive Tom Azcona, Exhibit Specialist Main Number: 703-777-5020 Web: www.AGLoudoun.comFooter Text 3/21/2013 16
  17. 17. Table Presence & Training 17
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  19. 19. Agenda• Welcome and Introductions• Virtual Walk Through• Goals and Objectives• Strategies• Open Discussion• Networking 19
  20. 20. Exhibitor Boot CampContact Steve Gurney or Marlene Zaborsky 800-394-9990

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