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Welcome!
Western
Fairfax
Advocates for
Healthy Aging
A new education, advocacy and networking
opportunity in Northern Virg...
Stretch For
New Ideas and
Approaches
in Your
Marketing
• Do’s and Don’ts
• Partnerships and Contacts: What’s the
Differenc...
Let’s Grab
The Low
Hanging
Fruit!
Your Network

Your Referral Sources

Your Clients

Your Referral Partners
Referral Network Game Plan

Clients
• Know your client
stories
• Access to low hanging
referral sources

Referrals
• Tell ...
Stretch For
New Ideas and
Approaches
in Your
Marketing
Steve Gurney
800-394-9990
steve@proaging.com
www.everyoneisaging.com
www.guidetoretirementliving.com
www.proaging.com
Fairfaxmarketingi
Fairfaxmarketingi
Fairfaxmarketingi
Fairfaxmarketingi
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Fairfaxmarketingi

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Transcript of "Fairfaxmarketingi"

  1. 1. Welcome! Western Fairfax Advocates for Healthy Aging A new education, advocacy and networking opportunity in Northern Virginia
  2. 2. Stretch For New Ideas and Approaches in Your Marketing • Do’s and Don’ts • Partnerships and Contacts: What’s the Difference? • Competitors and Knowing Your Market; • Critique Your Ad(s): Who’s Your Target Audience and What’s the Best Placement
  3. 3. Let’s Grab The Low Hanging Fruit!
  4. 4. Your Network Your Referral Sources Your Clients Your Referral Partners
  5. 5. Referral Network Game Plan Clients • Know your client stories • Access to low hanging referral sources Referrals • Tell client stories not a laundry list of services • Use other professionals to get to your “A” List Referral Partners • “Guilt” Marketing • You won’t always get return referrals • Creating your wish list • Make a VIP List – Work it!
  6. 6. Stretch For New Ideas and Approaches in Your Marketing
  7. 7. Steve Gurney 800-394-9990 steve@proaging.com www.everyoneisaging.com www.guidetoretirementliving.com www.proaging.com
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