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ROI from owned social media for FMCG brands in small and medium countries (case based on Belgium)

by Young potential program - management trainee at Belgacom (telecom) on Sep 02, 2012

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http://checkthis.com/socialmedia ...

http://checkthis.com/socialmedia

This is the executive summary of the thesis I wrote to be graduated from Solvay Brussels School of Economics and Management.

If you want to get the full pdf, contact me by email (sg@live.be)

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ROI from owned social media for FMCG brands in small and medium countries (case based on Belgium) ROI from owned social media for FMCG brands in small and medium countries (case based on Belgium) Document Transcript