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Social Media - Resilient Leaders – Resilient Organizations: A Blue Cross and Blue Shield of Minnesota Foundation Convening

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Resilient Leaders – Resilient Organizations: A Blue Cross and Blue Shield of Minnesota Foundation Convening

Resilient Leaders – Resilient Organizations: A Blue Cross and Blue Shield of Minnesota Foundation Convening

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  • Resilient Leaders -- Resilient Organizations
  • Resilient Leaders -- Resilient Organizations Resilient Leaders -- Resilient Organizations
  • Resilient Leaders -- Resilient Organizations Resilient Leaders -- Resilient Organizations
  • Resilient Leaders -- Resilient Organizations So how can an organization leverage this new way of communicating and it’s networking effect?
  • Resilient Leaders -- Resilient Organizations
  • Resilient Leaders -- Resilient Organizations
  • Resilient Leaders -- Resilient Organizations
  • Resilient Leaders -- Resilient Organizations
  • Resilient Leaders -- Resilient Organizations We have all seen the logos or hear the names Resilient Leaders -- Resilient Organizations
  • Resilient Leaders -- Resilient Organizations What we will focus on today. Resilient Leaders -- Resilient Organizations
  • Resilient Leaders -- Resilient Organizations What do you see about the Free Arts MN Facebook page that you like? Regular updates, lots of pictures & fans, heavy interaction.
  • Resilient Leaders -- Resilient Organizations Small theater co (Walking Shadow) – staff/volunteers/artists use their page to promote the work John is the Artistic Director/playwright for Squawk
  • Resilient Leaders -- Resilient Organizations Monkey Island just completed a Social Media Audit for the Citizen’s League.
  • Resilient Leaders -- Resilient Organizations MN Children’s Museum; extends org brand/voice; info about the museum - exhibits, events, kids issues, etc
  • Resilient Leaders -- Resilient Organizations Posted by dif staffers; info on upcoming events, ways to take action, news, etc
  • Resilient Leaders -- Resilient Organizations Extension of program or project; written by teen participants;
  • Resilient Leaders -- Resilient Organizations Written by ED or high level staffer, comments on news & current events w a specific insight or perspective, similar to op-ed or commentary pieces, establishes org as thought leader on given subject (extends org brand/mission, but generally doesn’t promote events/news in the blog posts)
  • Resilient Leaders -- Resilient Organizations Example of new nonprofit market – lots of images, using flickr & other tools to build buzz & market themselves
  • Resilient Leaders -- Resilient Organizations Photos of volunteers (volunteer appreciation), note corporate involvement
  • Resilient Leaders -- Resilient Organizations Photos from fundraising events, thanks donors & volunteers, includes how to Join the Patrons’ Circle
  • Resilient Leaders -- Resilient Organizations MIA shows what happens behind the scenes. Any org could snap some photos (or video) of a typical day at the office.
  • Resilient Leaders -- Resilient Organizations Many arts orgs use video (in addition to pictures and traditional marketing) to promote their shows. They use sites like YouTube & Vimeo, and post them on their websites, facebook page, etc
  • Resilient Leaders -- Resilient Organizations Using video to tell your org’s story – make it personal
  • Resilient Leaders -- Resilient Organizations Using video to tell your org’s story (and show volunteer or donor appreciation)
  • Resilient Leaders -- Resilient Organizations
  • Resilient Leaders -- Resilient Organizations
  • Resilient Leaders -- Resilient Organizations Add badges, tweeter feeds and more to cross promote!
  • Resilient Leaders -- Resilient Organizations
  • Transcript

    • 1. Social Media Resilient Leaders – Resilient Organizations: A Blue Cross and Blue Shield of Minnesota Foundation Convening
    • 2. Resilient Leaders--Resilient Organizations Number of hours of video that are uploaded to YouTube every minute. Number of years it would take to view every YouTube video Number of YouTube videos viewed per day Number of articles available on Wikipedia Number of photos archived on Flickr as of June 2009 Average number of “tweets” per day on Twitter.com The number of minutes spent on Facebook per day If Facebook were a country; this would be it’s rank in the world. The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook. 100,000,000 412.3 13 13,000,000 3,600,000,000 3,000,000 5,000,000,000 8 1,000,000,000 SOCIAL MEDIA – Mix & Match ANSWER SHEET
    • 3.
      • Introductions & Input
      • Face & Accept Reality
        • Facts & Figures
      • Find Meaning
        • Social Media tools and how their being used
      • Improvise
        • Play the Social Media Game
      Resilient Leaders--Resilient Organizations Agenda
    • 4.
      • 4 reasons why your organization needs to
      • start dabbling in social media:
      Resilient Leaders--Resilient Organizations Resilient Leaders--Resilient Organizations Face & Accept Reality
    • 5. Face & Accept Reality Resilient Leaders--Resilient Organizations Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
    • 6. Face & Accept Reality Resilient Leaders--Resilient Organizations Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
    • 7. Face & Accept Reality Resilient Leaders--Resilient Organizations Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
    • 8. Face & Accept Reality Resilient Leaders--Resilient Organizations Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later #4
    • 9. Find Meaning
      • Definition of Social Media
      • Social Media is people using tools (like
      • blogs & video) and sites (like Facebook &
      • Twitter) to share content and have
      • conversations online .
      Resilient Leaders--Resilient Organizations Resilient Leaders--Resilient Organizations
    • 10. How we communicate has changed. Resilient Leaders--Resilient Organizations Resilient Leaders--Resilient Organizations Traditional – You get it from us Social – You get it from your network Find Meaning
    • 11.
      • Start with a Framework
        • Step #1: Define a Reason to Engage
        • Advocacy
        • Awareness
        • Fundraising
        • Special Events/Programs
        • Influencing Change
      Resilient Leaders--Resilient Organizations Find Meaning
    • 12.
      • Start with a Framework
        • Step #2: Formulate an Objective or Goal
        • Advocacy: Increase Youth Engagement
        • Awareness: Raise Profile/Expand Base
        • Fundraising: Explore Online Giving Options
        • Special Events/Programs: Turnout
        • Influencing Change: Be Recognized as a Thought Leader on Your Subject
      Resilient Leaders--Resilient Organizations Find Meaning
    • 13.
      • Start with a Framework
        • Step #3: Select the Appropriate Tools
        • What are your Objectives
        • Who is your Audience
        • Where is your Audience spending their time?
        • Strategy - How you will use the Tools
        • Staffing – Who will use the Tools
        • Measure Success
      Resilient Leaders--Resilient Organizations Find Meaning
    • 14.
      • Start with a Framework
        • Step #3: Select the Appropriate Tools
      Resilient Leaders--Resilient Organizations Find Meaning “ No matter what you do, what you say, or how you use technology it’s not about the tool or the wires or the bells and whistles.  It’s about the bonds. Don’t ask, should we blog?  Ask, is blogging a good way to connect with our audience?” Source: http://www.nonprofitmarketingblog.com/technology_isnt_about_wires_its_about_bonds/
    • 15. Resilient Leaders--Resilient Organizations Resilient Leaders--Resilient Organizations Find Meaning
    • 16. Resilient Leaders--Resilient Organizations Resilient Leaders--Resilient Organizations RSS & Social Bookmarking
    • 17.
        • Social Networks Allow You to:
        • Connect with other users
        • Build mission awareness
        • Share content (links, news items, stories, pictures)
        • Engage in real time communications
      Resilient Leaders--Resilient Organizations Find Meaning – Social Networking
    • 18. Find Meaning – Social Networking
      • Facebook is the 4th most popular website in the United States
      • More than 1/2 of Facebook’s users are outside of college, with the fastest growing demographic being those over  30 years of age . 
        • What do those big numbers mean?  600,000 new users every day. 
      • The average user has 120 friends on the site
      • More than 3 billion minutes are spent on Facebook each day (worldwide)
      • More than 4 million users become fans of Pages each day (why shouldn’t they become a fan of your business?)
      2 of 8
    • 19. Raise Awareness, Engage Your Audience & Promote Programs Resilient Leaders--Resilient Organizations Find Meaning – Social Networking
    • 20. Use Your Personal Page Resilient Leaders--Resilient Organizations Find Meaning – Social Networking
    • 21. And a Fan Page Resilient Leaders--Resilient Organizations Find Meaning – Social Networking
    • 22. Explore Causes for Fundraising Resilient Leaders--Resilient Organizations Find Meaning – Social Networking
    • 23. Leverage Current Events Resilient Leaders--Resilient Organizations Find Meaning – Social Networking
    • 24. Raise Awareness, Engage Your Audience & Promote Programs Resilient Leaders--Resilient Organizations Find Meaning – Social Networking
    • 25. SWMN Facebook Pages
      • First Baptist Church
      • Calvary Baptist Church
      • Girls Hockey Team
      • Class Reunions
      • City Governments
      • Redwood Area Hospital Employees
      • Fusion Youth Ministries
      • MOPPS of Montevideo
      Resilient Leaders--Resilient Organizations
      • Serv
      • Stop Multiple Sclerosis for $1
      • Wind Energy Technology
      • Donate $5 to the (Olympian) Brian Gust Cancer Fund
      • Walk like MADD
      • United Way of Hutchinson
      Resilient Leaders--Resilient Organizations
    • 26. Find Meaning - Blogs
      • What is a Blog?
      • Web + Log
      • Blogs are frequently updated websites with short posts that encourage comments from readers.
    • 27. Find Meaning - Blogs Why blogs are a big deal Blogs changed the way people saw the Web You can create, react, communicate For the first time ever, anyone could make content for a global audience
    • 28. Special Characteristics of Blogs
      • No technical knowledge required
      • Readers can leave comments
      • Automatically organized
      • Search Engine magnets
      • Instant distribution of information
      • Multiple Authors
      • Internal and External Links
      • Permalinks
      Find Meaning - Blogs
    • 29. Org Blog: Raise Awareness Resilient Leaders--Resilient Organizations Find Meaning - Blogs
    • 30. Org Blog: Advocacy Resilient Leaders--Resilient Organizations Find Meaning - Blogs
    • 31. Program Blog: Raise Awareness Resilient Leaders--Resilient Organizations Find Meaning - Blogs
    • 32. Thought Leader Blog Resilient Leaders--Resilient Organizations Find Meaning - Blogs
    • 33. Leverage Your Blog Content on your Website & Enews Resilient Leaders--Resilient Organizations Find Meaning - Blogs
    • 34. Broadcast Using Other Social Media Tools Resilient Leaders--Resilient Organizations Find Meaning - Blogs Resilient Leaders--Resilient Organizations
    • 35.
      • Photo & Video Sharing
        • Tell your organizations story through photos and/or video
        • Puts a human face on your work
        • Add them to your website, social networks, sharing sites, and more
      Resilient Leaders--Resilient Organizations Find Meaning – Photos/Video
    • 36. Photos Help Raise Awareness & Promote Events Resilient Leaders--Resilient Organizations Find Meaning – Photo/Video
    • 37. Photos for Volunteer Appreciation & Corporate Sponsors Resilient Leaders--Resilient Organizations Find Meaning – Photo/Video
    • 38. Using Photos to Raise Friends/Funds Resilient Leaders--Resilient Organizations Find Meaning – Photo/Video
    • 39. Tell Your Story in New Ways Resilient Leaders--Resilient Organizations Find Meaning – Photo/Video
    • 40. Resilient Leaders--Resilient Organizations Videos Can Promote Events Find Meaning – Photo/Video
    • 41. Video can Raise Awareness Resilient Leaders--Resilient Organizations Find Meaning – Photo/Video
    • 42. Resilient Leaders--Resilient Organizations Video can Thank Volunteers & Tell Your Story Find Meaning – Photo/Video Resilient Leaders--Resilient Organizations
    • 43.
      • Microblogging
        • real time mini conversations in 140 characters
        • Similar to facebook status updates
        • Opportunity to extend your brand, promote events, share resources
      Resilient Leaders--Resilient Organizations Find Meaning - Microblogging
    • 44. Twitter Helps Raise Awareness Resilient Leaders--Resilient Organizations Find Meaning - Microblogging
    • 45. Share Ideas & Influence Change Resilient Leaders--Resilient Organizations Find Meaning - Microblogging
    • 46. Use Twitter Search Resilient Leaders--Resilient Organizations Find Meaning - Microblogging
    • 47. Microblogging & Public Policy
      • During this session Twitter took off at the Capital, especially to communicate committee meeting changes, bill updates, etc
      • Tool to connect with the general public, elected officials, lobbyists, and others at the same time
      Resilient Leaders--Resilient Organizations Find Meaning - Microblogging Resilient Leaders--Resilient Organizations
    • 48. Resilient Leaders--Resilient Organizations Find Meaning – Social Bookmarking
      • Social Bookmarking
        • Use of “tags” to find relevant content
        • Rate & Comment on resources you find
        • Archive resources you like or will need
        • Publish your own content for others to find rate and comment on
    • 49. Use of Social Bookmarks to Generate Resources Resilient Leaders--Resilient Organizations Find Meaning – Social Bookmarking Resilient Leaders--Resilient Organizations
    • 50.
      • Taking it to the Next Step
        • Combining tools can be a powerful way to use social media (can be automated)
          • Examples:
            • Share a blog post on your website, facebook & twitter
            • Take photos on your phone & send to flickr or twitpic, share on facebook & twitter
      Resilient Leaders--Resilient Organizations Find Meaning – Cross Promotion
    • 51. Resilient Leaders--Resilient Organizations Find Meaning – Cross Promotion Resilient Leaders--Resilient Organizations
    • 52. Improvise
      • The Social Media Game
        • Directions
          • Read scenario at top of page out loud
          • 5 minutes to discuss which tools to use
          • Do not exceed a total of 10 points
          • (see at bottom of cards)
          • Describe why you chose tools
          • Assign someone to report outcome (2 minutes)
      Resilient Leaders--Resilient Organizations 1
    • 53. Josh Becerra Co-founder Monkey Island Inc.

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