Social Media Resilient Leaders – Resilient Organizations: A Blue Cross and Blue Shield of Minnesota Foundation Convening

Resilient Leaders--Resilient Organizations Number of hours of video that are uploaded to YouTube every minute. Number of years it would take to view every YouTube video Number of YouTube videos viewed per day Number of articles available on Wikipedia Number of photos archived on Flickr as of June 2009 Average number of “tweets” per day on Twitter.com The number of minutes spent on Facebook per day If Facebook were a country; this would be it’s rank in the world. The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook. 100,000,000 412.3 13 13,000,000 3,600,000,000 3,000,000 5,000,000,000 8 1,000,000,000 SOCIAL MEDIA – Mix & Match ANSWER SHEET

Introductions & Input Face & Accept Reality Facts & Figures Find Meaning Social Media tools and how their being used Improvise Play the Social Media Game Resilient Leaders--Resilient Organizations Agenda

Introductions & Input

Face & Accept Reality

Facts & Figures

Find Meaning

Social Media tools and how their being used

Improvise

Play the Social Media Game

4 reasons why your organization needs to start dabbling in social media: Resilient Leaders--Resilient Organizations Resilient Leaders--Resilient Organizations Face & Accept Reality

4 reasons why your organization needs to

start dabbling in social media:

Face & Accept Reality Resilient Leaders--Resilient Organizations Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later

Face & Accept Reality Resilient Leaders--Resilient Organizations Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later

Face & Accept Reality Resilient Leaders--Resilient Organizations Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later

Face & Accept Reality Resilient Leaders--Resilient Organizations Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later #4

Find Meaning Definition of Social Media Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online . Resilient Leaders--Resilient Organizations Resilient Leaders--Resilient Organizations

Definition of Social Media

Social Media is people using tools (like

blogs & video) and sites (like Facebook &

Twitter) to share content and have

conversations online .

How we communicate has changed. Resilient Leaders--Resilient Organizations Resilient Leaders--Resilient Organizations Traditional – You get it from us Social – You get it from your network Find Meaning

Start with a Framework Step #1: Define a Reason to Engage Advocacy Awareness Fundraising Special Events/Programs Influencing Change Resilient Leaders--Resilient Organizations Find Meaning

Start with a Framework

Step #1: Define a Reason to Engage

Advocacy

Awareness

Fundraising

Special Events/Programs

Influencing Change

Start with a Framework Step #2: Formulate an Objective or Goal Advocacy: Increase Youth Engagement Awareness: Raise Profile/Expand Base Fundraising: Explore Online Giving Options Special Events/Programs: Turnout Influencing Change: Be Recognized as a Thought Leader on Your Subject Resilient Leaders--Resilient Organizations Find Meaning

Start with a Framework

Step #2: Formulate an Objective or Goal

Advocacy: Increase Youth Engagement

Awareness: Raise Profile/Expand Base

Fundraising: Explore Online Giving Options

Special Events/Programs: Turnout

Influencing Change: Be Recognized as a Thought Leader on Your Subject

Start with a Framework Step #3: Select the Appropriate Tools What are your Objectives Who is your Audience Where is your Audience spending their time? Strategy - How you will use the Tools Staffing – Who will use the Tools Measure Success Resilient Leaders--Resilient Organizations Find Meaning

Start with a Framework

Step #3: Select the Appropriate Tools

What are your Objectives

Who is your Audience

Where is your Audience spending their time?

Strategy - How you will use the Tools

Staffing – Who will use the Tools

Measure Success

Start with a Framework Step #3: Select the Appropriate Tools Resilient Leaders--Resilient Organizations Find Meaning “ No matter what you do, what you say, or how you use technology it’s not about the tool or the wires or the bells and whistles. It’s about the bonds. Don’t ask, should we blog? Ask, is blogging a good way to connect with our audience?” Source: http://www.nonprofitmarketingblog.com/technology_isnt_about_wires_its_about_bonds/

Start with a Framework

Step #3: Select the Appropriate Tools

Resilient Leaders--Resilient Organizations Resilient Leaders--Resilient Organizations Find Meaning

Resilient Leaders--Resilient Organizations Resilient Leaders--Resilient Organizations RSS & Social Bookmarking

Social Networks Allow You to: Connect with other users Build mission awareness Share content (links, news items, stories, pictures) Engage in real time communications Resilient Leaders--Resilient Organizations Find Meaning – Social Networking

Social Networks Allow You to:

Connect with other users

Build mission awareness

Share content (links, news items, stories, pictures)

Engage in real time communications

Find Meaning – Social Networking Facebook is the 4th most popular website in the United States More than 1/2 of Facebook’s users are outside of college, with the fastest growing demographic being those over 30 years of age . What do those big numbers mean? 600,000 new users every day. The average user has 120 friends on the site More than 3 billion minutes are spent on Facebook each day (worldwide) More than 4 million users become fans of Pages each day (why shouldn’t they become a fan of your business?) 2 of 8

Facebook is the 4th most popular website in the United States

More than 1/2 of Facebook’s users are outside of college, with the fastest growing demographic being those over 30 years of age .

What do those big numbers mean? 600,000 new users every day.

The average user has 120 friends on the site

More than 3 billion minutes are spent on Facebook each day (worldwide)

More than 4 million users become fans of Pages each day (why shouldn’t they become a fan of your business?)

Raise Awareness, Engage Your Audience & Promote Programs Resilient Leaders--Resilient Organizations Find Meaning – Social Networking

Use Your Personal Page Resilient Leaders--Resilient Organizations Find Meaning – Social Networking

And a Fan Page Resilient Leaders--Resilient Organizations Find Meaning – Social Networking

Explore Causes for Fundraising Resilient Leaders--Resilient Organizations Find Meaning – Social Networking

Leverage Current Events Resilient Leaders--Resilient Organizations Find Meaning – Social Networking

Raise Awareness, Engage Your Audience & Promote Programs Resilient Leaders--Resilient Organizations Find Meaning – Social Networking

SWMN Facebook Pages First Baptist Church Calvary Baptist Church Girls Hockey Team Class Reunions City Governments Redwood Area Hospital Employees Fusion Youth Ministries MOPPS of Montevideo Resilient Leaders--Resilient Organizations Serv Stop Multiple Sclerosis for $1 Wind Energy Technology Donate $5 to the (Olympian) Brian Gust Cancer Fund Walk like MADD United Way of Hutchinson Resilient Leaders--Resilient Organizations

First Baptist Church

Calvary Baptist Church

Girls Hockey Team

Class Reunions

City Governments

Redwood Area Hospital Employees

Fusion Youth Ministries

MOPPS of Montevideo

Serv

Stop Multiple Sclerosis for $1

Wind Energy Technology

Donate $5 to the (Olympian) Brian Gust Cancer Fund

Walk like MADD

United Way of Hutchinson

Find Meaning - Blogs What is a Blog? Web + Log Blogs are frequently updated websites with short posts that encourage comments from readers.

What is a Blog?

Web + Log

Blogs are frequently updated websites with short posts that encourage comments from readers.

Find Meaning - Blogs Why blogs are a big deal Blogs changed the way people saw the Web You can create, react, communicate For the first time ever, anyone could make content for a global audience

Special Characteristics of Blogs No technical knowledge required Readers can leave comments Automatically organized Search Engine magnets Instant distribution of information Multiple Authors Internal and External Links Permalinks Find Meaning - Blogs

No technical knowledge required

Readers can leave comments

Automatically organized

Search Engine magnets

Instant distribution of information

Multiple Authors

Internal and External Links

Permalinks

Org Blog: Raise Awareness Resilient Leaders--Resilient Organizations Find Meaning - Blogs

Org Blog: Advocacy Resilient Leaders--Resilient Organizations Find Meaning - Blogs

Program Blog: Raise Awareness Resilient Leaders--Resilient Organizations Find Meaning - Blogs

Thought Leader Blog Resilient Leaders--Resilient Organizations Find Meaning - Blogs

Leverage Your Blog Content on your Website & Enews Resilient Leaders--Resilient Organizations Find Meaning - Blogs

Broadcast Using Other Social Media Tools Resilient Leaders--Resilient Organizations Find Meaning - Blogs Resilient Leaders--Resilient Organizations

Photo & Video Sharing Tell your organizations story through photos and/or video Puts a human face on your work Add them to your website, social networks, sharing sites, and more Resilient Leaders--Resilient Organizations Find Meaning – Photos/Video

Photo & Video Sharing

Tell your organizations story through photos and/or video

Puts a human face on your work

Add them to your website, social networks, sharing sites, and more

Photos Help Raise Awareness & Promote Events Resilient Leaders--Resilient Organizations Find Meaning – Photo/Video

Photos for Volunteer Appreciation & Corporate Sponsors Resilient Leaders--Resilient Organizations Find Meaning – Photo/Video

Using Photos to Raise Friends/Funds Resilient Leaders--Resilient Organizations Find Meaning – Photo/Video

Tell Your Story in New Ways Resilient Leaders--Resilient Organizations Find Meaning – Photo/Video

Resilient Leaders--Resilient Organizations Videos Can Promote Events Find Meaning – Photo/Video

Video can Raise Awareness Resilient Leaders--Resilient Organizations Find Meaning – Photo/Video

Resilient Leaders--Resilient Organizations Video can Thank Volunteers & Tell Your Story Find Meaning – Photo/Video Resilient Leaders--Resilient Organizations

Microblogging real time mini conversations in 140 characters Similar to facebook status updates Opportunity to extend your brand, promote events, share resources Resilient Leaders--Resilient Organizations Find Meaning - Microblogging

Microblogging

real time mini conversations in 140 characters

Similar to facebook status updates

Opportunity to extend your brand, promote events, share resources

Twitter Helps Raise Awareness Resilient Leaders--Resilient Organizations Find Meaning - Microblogging

Share Ideas & Influence Change Resilient Leaders--Resilient Organizations Find Meaning - Microblogging

Use Twitter Search Resilient Leaders--Resilient Organizations Find Meaning - Microblogging

Microblogging & Public Policy During this session Twitter took off at the Capital, especially to communicate committee meeting changes, bill updates, etc Tool to connect with the general public, elected officials, lobbyists, and others at the same time Resilient Leaders--Resilient Organizations Find Meaning - Microblogging Resilient Leaders--Resilient Organizations

During this session Twitter took off at the Capital, especially to communicate committee meeting changes, bill updates, etc

Tool to connect with the general public, elected officials, lobbyists, and others at the same time

Resilient Leaders--Resilient Organizations Find Meaning – Social Bookmarking Social Bookmarking Use of “tags” to find relevant content Rate & Comment on resources you find Archive resources you like or will need Publish your own content for others to find rate and comment on

Social Bookmarking

Use of “tags” to find relevant content

Rate & Comment on resources you find

Archive resources you like or will need

Publish your own content for others to find rate and comment on

Use of Social Bookmarks to Generate Resources Resilient Leaders--Resilient Organizations Find Meaning – Social Bookmarking Resilient Leaders--Resilient Organizations

Taking it to the Next Step Combining tools can be a powerful way to use social media (can be automated) Examples: Share a blog post on your website, facebook & twitter Take photos on your phone & send to flickr or twitpic, share on facebook & twitter Resilient Leaders--Resilient Organizations Find Meaning – Cross Promotion

Taking it to the Next Step

Combining tools can be a powerful way to use social media (can be automated)

Examples:

Share a blog post on your website, facebook & twitter

Take photos on your phone & send to flickr or twitpic, share on facebook & twitter

Resilient Leaders--Resilient Organizations Find Meaning – Cross Promotion Resilient Leaders--Resilient Organizations

Improvise The Social Media Game Directions Read scenario at top of page out loud 5 minutes to discuss which tools to use Do not exceed a total of 10 points (see at bottom of cards) Describe why you chose tools Assign someone to report outcome (2 minutes) Resilient Leaders--Resilient Organizations 1

The Social Media Game

Directions

Read scenario at top of page out loud

5 minutes to discuss which tools to use

Do not exceed a total of 10 points

(see at bottom of cards)

Describe why you chose tools

Assign someone to report outcome (2 minutes)

Josh Becerra Co-founder Monkey Island Inc.