Steve Perry presentation at the Perfect Information Conference 13 May 10
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Steve Perry presentation at the Perfect Information Conference 13 May 10

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My presentation at the Perfect Information conference 13 May 2010, steve perry

My presentation at the Perfect Information conference 13 May 2010, steve perry

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  • Allowing content to accumulate from different people over time Firms can exploit the value of social software to help link individuals and teams divided by geography, time-zones or culture, and capitalise on the power of a team’s shared expertise ERP, CRM systems failure Online communities Wisdom of crowds the best tech solutions are not the ones that the company provides for you, but that you can get for free on the Internet if people have something that would be helpful, they're usually happy to share it with you. You have these doses of altruism you're throwing your question out to the organisation.
  • Millennials and Gen Y are comfortable with social media which means that firms will need to adopt social business tools Look for “good” employers (social conscience, employee focused…) Are skeptical and question rhetoric, jargon… Want fewer work hours with more flexibility for how/where/when work is done Focus on ‘middle management’ - show them how it can help them run teams and promote their capability
  • People must learn to manage these risks and challenges, as with previous “new” technologies Value of Enterprise 2.0 social business tools evident once they are embedded within work practices By aggregating the simple actions of large groups, it is possible to create shared value email, intranet, Document Management Systems wary of new KM/IT approaches which overlap with existing solutions add to a blog contribute to a wiki update their profile status
  • BBC - intranet search was incredibly frustrating.... They realized they could refine their intranet search and make it better formed forum discussion groups. You can ask anyone on the BBC network a question, and anyone can answer you. You can ask, "Where does this information exist?" Someone will say, "It's right here," and they'd provide a link or provide an attachment. It's a way to let people be helpful to each other CIA Before, they had no way to find people in different intelligence organizations who were working on the same things or who were experts in something they were working on. Now, they can reach out and find people who are valuable, not only in the CIA, but in the FBI and the NSA. There might be a colleague out there who would be useful to you, if you knew about them. Now there's an actual tie. CISCO - What used to be "me" is now "we“ The goal is to get more products to market faster ... Fifteen minutes and one week to get a [business] plan that used to take six months!"
  • Better knowledge flows across dispersed teams Making regular ongoing online discussions, not documents, the focal element
  • As the pace of innovation increases you need
  • Firms can exploit the value of social software to help link individuals and teams divided by geography, time-zones or culture, and capitalise on the power of a team’s shared expertise E-mail issues ERP, CRM systems failure Online communities Wisdom of crowds the best tech solutions are not the ones that the company provides for you, but that you can get for free on the Internet it's broadcast search if people have something that would be helpful, they're usually happy to share it with you. You have these doses of altruism you're throwing your question out to the world.
  • In the scope do we need to say what we carried out and what we didn’t do. Where are the obvious holes and blockages?
  • Gen Y and Millennial have reduced tolerance for conventional hierarchy/structure and less patience for traditional databases and top-down applications a part of people's job will be about enterprise-level helpfulness which will become part of the culture Most big organisations are aware of the phenomenon. There's a shift in perspective required It will be a quiet, subtle transformation Increased focus on developing information retrieval and knowledge sharing interfaces that meets users specific needs and behaviours that will summarise and deliver relevant results

Steve Perry presentation at the Perfect Information Conference 13 May 10 Steve Perry presentation at the Perfect Information Conference 13 May 10 Presentation Transcript

  • Enterprise 2.0: the use of social tools within an organisation Steve Perry Knowledge and Information Management Adviser 13 May 2010
  • Agenda
      • What is Enterprise 2.0?
      • How are organisations gaining business benefit from Enterprise 2.0?
      • Why is it important to embrace Enterprise 2.0?
      • What are the future trends and developments?
  • 1. What is Enterprise 2.0?
      • Applying Web 2.0 social tools (wikis, blogs, microblogging, tags) and processes to business situations within the organisation
      • Building intuitive, collaborative tools and solutions that let people work in a flexible way
      • Not imposing too much structure and allowing collaboration and knowledge sharing to flourish
      • Building social business networks around key organisational focus areas (clients, sectors)
  • The Three Generations The wi-fi generation Gen Y and Millennials (born 1980+ ) The sci-fi generation Gen X (born 1965-1979) The hi-fi generation Baby Boomers (born 1946-1964)
  • The Enterprise 2.0 Knowledge Pyramid Simple tools to bookmark news items allowing users to organise their information. This filtered sub-set of information can be used to contribute to discussions. When actionable knowledge is identified it can be added to a wiki-based collaboration tool. The top layer ties everything together and makes it easy for an individual to manage, track and participate. Personal home page Wikis/ blogs RSS newsfeeds internal / external sources
  • Challenges with Enterprise 2.0
      • Culture
        • in tightly-controlled organisations it is difficult to get people to openly collaborate
      • Low take-up due to
        • security fears
        • privacy breaches
        • perception of time wasting
      • People being busy
      • Companies let concerns, risks or fears hold them back
  • 2. How are organisations gaining business benefit from Enterprise 2.0?
      • Benefits
      • Organisations embracing Enterprise 2.0
  • Benefits of Enterprise 2.0
      • Knowledge retention
      • Expertise identification
      • Collective intelligence
      • Increasing opportunity for innovation and creativity
      • Improving fee earner/professional staff satisfaction in using an organisation’s KM/IT tools
  • Email v Wiki Collaboration
  • Freshfields Bruckhaus Deringer
      • Enterprise Wiki Social Intranet
        • Business need
        • Example uses
        • Lessons learnt
        • Overall result
  • Business need
      • Needed to move away from the static intranet to a more collaborative, participative and dynamic environment
      • Content was out-of-date, difficult to find and complex to maintain
      • High resource/time costs due to repetitive, labour intensive processes with long review cycles and limited number of editors
      • Interfaces not consistent or easy to use
      • Low user satisfaction and usage
  • Example – Private Equity Group
  • Example uses
      • Creating a document
        • Groups quickly create Wiki spaces for pitches, thought leadership or know-how
        • Globally dispersed teams are directed to the Wiki to make their contributions
        • Central team then collates the information and builds the document from all the material in one space
      • US Partners discussion forum
        • Wiki space allows the US Partners to discuss, debate and agree the key issues facing the business
  • Lessons learnt
      • What would we have done differently?
        • Planned the content migration in more detail
        • Agreed earlier how to measure and monitor usage
        • Identified more business processes which would benefit from the Wiki
        • Initiated more two-way communication between users and the central team
        • Built a coalition
      • What worked well?
        • Tight/loose approach
        • Clear business need and part of the firm’s strategy
        • Did not over-promise
        • Focus on usability and user centric design
        • Communication of good practice
  • Overall result
      • Increased intranet use and participation
      • Cost-effective capture, maintenance and delivery of firm and client-related information
      • Better informed staff with access to timely and relevant legal intelligence
      • Improved collaboration and knowledge sharing between globally dispersed teams
      • Huge demand for new content areas
      • Users have now adopted the intranet as their own
  • 3. Why is it important to embrace Enterprise 2.0?
      • The organisation is more effective
        • can react faster to business situations and be more agile
      • Builds networks with strong ties
      • Allows you to tap into the knowledge and ideas of your workforce in a cost effective way
      • Staff expect to use intuitive social business tools at work
  • Why is it important to embrace Enterprise 2.0?
      • People are demanding easier-to-use tools
        • they're frustrated by the fact that tools outside the organisation are easier to use
        • IT departments now have less control over what business tools people use
        • intuitive user interfaces are expected
  • Why is it important to embrace Enterprise 2.0?
      • How well are your people connected?
      • How easily can people find each other?
      • How easy is it to collaborate?
      • How do people identify expertise?
  • Enterprise 2.0 collaboration - cause and effect
  • 4. What are the future trends and developments?
      • How businesses will act or look differently in 10 years
        • companies will move from being command and control driven to open and collaborative
        • they will develop organisation-wide collaboration networks
        • Enterprise 2.0/social business tools will give people a voice inside the enterprise
      • End user-generated content
      • Search tools will become more important
        • less manual categorisation and indexing
        • greater use of intelligent search tools
        • more tagging of content