Social Media Marketing Strategy Development and Implementation Presentation Transcript
Steve Farnsworth Jolt Digital Marketing Email Joltsocialmedia@gmail.com Phone 650-331-0594 Twitter @Steveology The @Steveology Blog
Creating And Implementing A Successful Social Marketing Strategy
About Steve 20+ Years Marketing and Communications Lead Generation Public Relations Digital Marketing Strategist Apple, Electronic Arts, Intel, Cisco, Stanford Forbes magazine Top 50 Social Media Power Influencers #1 Most Real Twitter Followers (95%) of 72,000 Blogger at The @Steveology Blog
Agenda Research Strategy & Goal Setting Identifying Influencers Content Creation Metrics Case Studies Q & As
What Did I Forget?
For Business, Are You OnOne Or More? Facebook Google Plus Twitter YouTube Corporate Blog Instagram Pinterest
Social Media Is Dead
Baked In To Marketing
“EveryCompanyIs A MediaCompany” - Tom Foremski
Talk DirectlyTo Customers and Influencers
The Smartest MarketingGeek In The World
The David Meerman Scott ExperimentIn last 1 to 2 months, in order to research a product or service you might want to buy, either personally or professionally, have you…
In last 1 or 2 months, in order to research a product or service used• Direct mail?• Yellow pages?• Trade Show as a non-vendor?• Mainstream media?
In last 1 or 2 months, in order to research a product or service used• Asked via your social network (email/Facebook) for advice and they sent you a link?• Google or other search engine?
In last 1 to 2 months, in order to research a product or service• Direct mail ad 2%• Yellow pages 5%• Trade Show as a non-vendor 5%• Mainstream media 20%
In last 1 to 2 months, in order to research a product or service• Asked via social network (email/Facebook) for advice and they sent you a link 95%• Used Google or other search engine ~100%
Does That Reflect How Your Marketing Is Budgeted?
What Did We Learn?
Rebalancing Your Marketing Mix
Effectiveness Of Content Source: Altimeter Group
1. Knowledge8. Evolution 2. Goals 8 To Be7. Measurement Great 3. Solutions6. Consistency 4. Inclusion 5. Responsiveness
Learn A Lot About You Customers Digital Body Language
Answer These Questions Now
Whose ActuallyGoing To BuyYour Product?
Who Are The Customer-Side People(By Title) InThe Buying Process?
Whos Part OfThe BuyingCycle? Influences? Will use? Recommend? Review? Demo or evaluate? Budget sign off?
What PainPoints DoThey HaveThat Your DomainExpertise Can Help Solve?
Workgroups of 3 or 4
Ask Sales andCustomers
Questions You Might Ask What bloggers do you read most often? Whats most frustrating about [Blank]? What kind of training would help you sell more [Blank]? What is your biggest challenge at your company? What do you want to learn more about to be more successful at [Blank]?
REMEMBERThe Fewer Questions You Ask,The More People Will Respond 0:30
Google Docs Forms
What Question Can You Ask That Will Tell You The Most?