Free Social Media Monitoring Dashboard
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How To Build A Quick And Dirty Monitoring Tool For Learning, Listening, Or Tracking Anything

How To Build A Quick And Dirty Monitoring Tool For Learning, Listening, Or Tracking Anything

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Free Social Media Monitoring Dashboard Presentation Transcript

  • 1. Free Social Media Monitoring DashboardHow To Build A Quick And Dirty Monitoring Tool For Learning, Listening, Or Tracking Anything By Steve Farnsworth
  • 2. Who Is This For?Anyone who needs a quick andfree social listening dashboard
  • 3. How Can You Use ThisTechnique?#1 Become an “Expert” on any topic by reading3 to 5 blog posts a day for a month on your topicof interest
  • 4. How Can You Use ThisTechnique?#2 Know when people talk about you or yourcompany online
  • 5. How Can You Use ThisTechnique?#3 Keep a sharp eye on your competitors
  • 6. You will need a Google account. If you already have one,then go to the next step.
  • 7. Pick the keywords you want to track For this project lets use my name “Steve Farnsworth”
  • 8. Lets test our search term on Google to see what kind of results we get with Steve Farnsworth
  • 9. Steve Farnsworth has 592,000 search results. Thats lot.
  • 10. However, we can use Booleansearch operators to get fewer, but targeted results
  • 11. Boolean search operatorsare symbols we can use to fine- tune our search request
  • 12. Lets quickly review the most common ones
  • 13. “ ” = Using quotes returns results with that exact phrase. Example “San Francisco” AND = Using AND returns only matches with both terms. Example Baseball AND Angels
  • 14. + = Using a plus sign in front of a word returns only results WITH that word. Example +Cats - = Using a minus sign in front of a word returns only results WITHOUT that word. Example -Dogs
  • 15. And you can combine them! Lets try a few with our search... Fewer results!
  • 16. Lets use a few more Booleanoperators and keywords to see if we can achieve better results
  • 17. Even better! Now, 98% of the results are just what I want
  • 18. Also, dont forget to use the + and the – Theyre very powerful in fine-tuning your search
  • 19. Im happy with those kind ofresults. So, Ill make a note and save the search term:"Steve Farnsworth" AND "Social Media" OR Marketing
  • 20. Now Google “Google Alerts” or go to http://www.google.com/alert
  • 21. Now, type in your search term and make the selections Ive markedNow click here
  • 22. You will now see a list of your Google Alerts
  • 23. View new results as they come in by visiting Google Reader
  • 24. Lets take a look at your Google Reader. A.K.A. Your New Free Social Media Monitoring/Listening Dashboard.
  • 25. This is where your search results will automatically be sent every few hours
  • 26. You can find Google Reader from the Google home page, too
  • 27. See our Google Alert was saved for us
  • 28. Youll see results here as they come in
  • 29. You may need to have a number of searches depending on yourneeds. So, here is how to keep it organized.
  • 30. Keep searches organized by using folders
  • 31. You can add other searches and subscriptions to your Google Reader
  • 32. When you seethis symbol on awebsite itmeans you cansubscribe toreceive updates
  • 33. This service iscalled RSS.While manyblogs, websites,and searchengines have it,not all do.
  • 34. When you find and click that RSS button it should look like this Select and copy that URL
  • 35. Go back to your Google Reader and click on “Add A Subscription”
  • 36. A box will pop-up. Pasteyour RSS feed URL and click “Add”
  • 37. Now, new results will bedelivered to your dashboard as theyre found
  • 38. Test different keywords to perfect what search queries work best. Have fun, and... Remember, learning andexperimenting equal experience
  • 39. Steve FarnsworthProvides training, workshops, consulting, and strategicaction plans to help mid to large-sized companies andorganizations incorporate best marketing practices toshorten sale cycles and increase preference for theirproducts or service by effectively integrating social mediainto their marketing mix.Jolt Social Media(650) 331-0594 (land & mobile)Email: JoltSocialMedia@Gmail.comLinkedIn: http://www.linkedin.com/in/stevefarnsworthTwitter: http://twitter.com/SteveologyBlog: http://stevefarnsworth.wordpress.com (Digital Marketing Mercenary)