Free Social Media Monitoring Dashboard

Free Social Media Monitoring DashboardHow To Build A Quick And Dirty Monitoring Tool For Learning, Listening, Or Tracking Anything By Steve Farnsworth

Who Is This For?Anyone who needs a quick andfree social listening dashboard

How Can You Use ThisTechnique?#1 Become an “Expert” on any topic by reading3 to 5 blog posts a day for a month on your topicof interest

How Can You Use ThisTechnique?#2 Know when people talk about you or yourcompany online

How Can You Use ThisTechnique?#3 Keep a sharp eye on your competitors

You will need a Google account. If you already have one,then go to the next step.

Pick the keywords you want to track For this project lets use my name “Steve Farnsworth”

Lets test our search term on Google to see what kind of results we get with Steve Farnsworth

Steve Farnsworth has 592,000 search results. Thats lot.

However, we can use Booleansearch operators to get fewer, but targeted results

Boolean search operatorsare symbols we can use to fine- tune our search request

Lets quickly review the most common ones

“ ” = Using quotes returns results with that exact phrase. Example “San Francisco” AND = Using AND returns only matches with both terms. Example Baseball AND Angels

+ = Using a plus sign in front of a word returns only results WITH that word. Example +Cats - = Using a minus sign in front of a word returns only results WITHOUT that word. Example -Dogs

And you can combine them! Lets try a few with our search... Fewer results!

Lets use a few more Booleanoperators and keywords to see if we can achieve better results

Even better! Now, 98% of the results are just what I want

Also, dont forget to use the + and the – Theyre very powerful in fine-tuning your search

Im happy with those kind ofresults. So, Ill make a note and save the search term:"Steve Farnsworth" AND "Social Media" OR Marketing

Now Google “Google Alerts” or go to http://www.google.com/alert

Now, type in your search term and make the selections Ive markedNow click here

You will now see a list of your Google Alerts

View new results as they come in by visiting Google Reader

Lets take a look at your Google Reader. A.K.A. Your New Free Social Media Monitoring/Listening Dashboard.

This is where your search results will automatically be sent every few hours

You can find Google Reader from the Google home page, too

See our Google Alert was saved for us

Youll see results here as they come in

You may need to have a number of searches depending on yourneeds. So, here is how to keep it organized.

Keep searches organized by using folders

You can add other searches and subscriptions to your Google Reader

When you seethis symbol on awebsite itmeans you cansubscribe toreceive updates

This service iscalled RSS.While manyblogs, websites,and searchengines have it,not all do.

When you find and click that RSS button it should look like this Select and copy that URL

Go back to your Google Reader and click on “Add A Subscription”

A box will pop-up. Pasteyour RSS feed URL and click “Add”

Now, new results will bedelivered to your dashboard as theyre found

Test different keywords to perfect what search queries work best. Have fun, and... Remember, learning andexperimenting equal experience

Steve FarnsworthProvides training, workshops, consulting, and strategicaction plans to help mid to large-sized companies andorganizations incorporate best marketing practices toshorten sale cycles and increase preference for theirproducts or service by effectively integrating social mediainto their marketing mix.Jolt Social Media(650) 331-0594 (land & mobile)Email: JoltSocialMedia@Gmail.comLinkedIn: http://www.linkedin.com/in/stevefarnsworthTwitter: http://twitter.com/SteveologyBlog: http://stevefarnsworth.wordpress.com (Digital Marketing Mercenary)

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Free Social Media Monitoring Dashboard

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