Your SlideShare is downloading. ×
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Free Social Media Monitoring Dashboard
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Free Social Media Monitoring Dashboard

13,826

Published on

How To Build A Quick And Dirty Monitoring Tool For Learning, Listening, Or Tracking Anything

How To Build A Quick And Dirty Monitoring Tool For Learning, Listening, Or Tracking Anything

Published in: Technology, Business
1 Comment
17 Likes
Statistics
Notes
  • Somewhat basic for those that have used Google Reader before, but if you haven't, it's a great started presentation that is simple to understand and execute. Thank you for posting!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
13,826
On Slideshare
0
From Embeds
0
Number of Embeds
20
Actions
Shares
0
Downloads
146
Comments
1
Likes
17
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Free Social Media Monitoring DashboardHow To Build A Quick And Dirty Monitoring Tool For Learning, Listening, Or Tracking Anything By Steve Farnsworth
  • 2. Who Is This For?Anyone who needs a quick andfree social listening dashboard
  • 3. How Can You Use ThisTechnique?#1 Become an “Expert” on any topic by reading3 to 5 blog posts a day for a month on your topicof interest
  • 4. How Can You Use ThisTechnique?#2 Know when people talk about you or yourcompany online
  • 5. How Can You Use ThisTechnique?#3 Keep a sharp eye on your competitors
  • 6. You will need a Google account. If you already have one,then go to the next step.
  • 7. Pick the keywords you want to track For this project lets use my name “Steve Farnsworth”
  • 8. Lets test our search term on Google to see what kind of results we get with Steve Farnsworth
  • 9. Steve Farnsworth has 592,000 search results. Thats lot.
  • 10. However, we can use Booleansearch operators to get fewer, but targeted results
  • 11. Boolean search operatorsare symbols we can use to fine- tune our search request
  • 12. Lets quickly review the most common ones
  • 13. “ ” = Using quotes returns results with that exact phrase. Example “San Francisco” AND = Using AND returns only matches with both terms. Example Baseball AND Angels
  • 14. + = Using a plus sign in front of a word returns only results WITH that word. Example +Cats - = Using a minus sign in front of a word returns only results WITHOUT that word. Example -Dogs
  • 15. And you can combine them! Lets try a few with our search... Fewer results!
  • 16. Lets use a few more Booleanoperators and keywords to see if we can achieve better results
  • 17. Even better! Now, 98% of the results are just what I want
  • 18. Also, dont forget to use the + and the – Theyre very powerful in fine-tuning your search
  • 19. Im happy with those kind ofresults. So, Ill make a note and save the search term:"Steve Farnsworth" AND "Social Media" OR Marketing
  • 20. Now Google “Google Alerts” or go to http://www.google.com/alert
  • 21. Now, type in your search term and make the selections Ive markedNow click here
  • 22. You will now see a list of your Google Alerts
  • 23. View new results as they come in by visiting Google Reader
  • 24. Lets take a look at your Google Reader. A.K.A. Your New Free Social Media Monitoring/Listening Dashboard.
  • 25. This is where your search results will automatically be sent every few hours
  • 26. You can find Google Reader from the Google home page, too
  • 27. See our Google Alert was saved for us
  • 28. Youll see results here as they come in
  • 29. You may need to have a number of searches depending on yourneeds. So, here is how to keep it organized.
  • 30. Keep searches organized by using folders
  • 31. You can add other searches and subscriptions to your Google Reader
  • 32. When you seethis symbol on awebsite itmeans you cansubscribe toreceive updates
  • 33. This service iscalled RSS.While manyblogs, websites,and searchengines have it,not all do.
  • 34. When you find and click that RSS button it should look like this Select and copy that URL
  • 35. Go back to your Google Reader and click on “Add A Subscription”
  • 36. A box will pop-up. Pasteyour RSS feed URL and click “Add”
  • 37. Now, new results will bedelivered to your dashboard as theyre found
  • 38. Test different keywords to perfect what search queries work best. Have fun, and... Remember, learning andexperimenting equal experience
  • 39. Steve FarnsworthProvides training, workshops, consulting, and strategicaction plans to help mid to large-sized companies andorganizations incorporate best marketing practices toshorten sale cycles and increase preference for theirproducts or service by effectively integrating social mediainto their marketing mix.Jolt Social Media(650) 331-0594 (land & mobile)Email: JoltSocialMedia@Gmail.comLinkedIn: http://www.linkedin.com/in/stevefarnsworthTwitter: http://twitter.com/SteveologyBlog: http://stevefarnsworth.wordpress.com (Digital Marketing Mercenary)

×