Your SlideShare is downloading. ×
0
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Lean startup marketing pr and social media v061112 2
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Lean startup marketing pr and social media v061112 2

1,335

Published on

Presentation for SVForum, Silicon Valley, CA June 2012

Presentation for SVForum, Silicon Valley, CA June 2012

Published in: Business, Technology
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,335
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
50
Comments
1
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Lean Startup Marketing, Social Media, and PR Steve Farnsworth@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 2. Minimum Viable Marketing • Landing Page • Establish Domain Expertise • News Releases • Free and Cheap Tools • Connect With Influencers • Social Time Management@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 3. Question 1 Who Is Actually Going To Buy Your Product First?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 4. Question 2 Who Are The Customer- Side Players In The Buying Process?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 5. * Influences? * Will use? * Recommend? * Review? * Demo? * Budget sign off?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 6. Question 3 What Pain Points Do They Have That Your Domain Expertise Can Help Solve?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 7. Question 4 How Can I Most Effectively Deliver To Them That Knowledge?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 8. The Marketing Geeks Tom Peters@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 9. The David Meerman Scott Experiment In last 1 to 2 months, in order to research a product or service you might want to buy, either personally or professionally, have you…@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 10. In last 1 or 2 months, in order to research a product or service used • Direct mail? • Yellow pages? • Trade Show as a non- vendor? • Mainstream media?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 11. In last 1 or 2 months, in order to research a product or service used • Asked via your social network (email/Facebook) for advice and they sent you a link? • Google or other search engine?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 12. In last 1 to 2 months, in order to research a product or service • Direct mail ad 2% • Yellow pages 5% • Trade Show as a non- vendor 5%@Steveology • Mainstream media 20% This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 13. In last 1 to 2 months, in order to research a product or service • Asked via your social network (email/Facebook) for advice and they sent you a link 95%@Steveology • Google or other search This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, engine ~100% shared, published, or distributed.
  • 14. Old School Thinking I dont have time for marketing Marketing is not the priority@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 15. New Reality Buying eyeballs is uber expensive and not effective longer term@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 16. Landing Page@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 17. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 18. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 19. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 20. Establish Domain Expertise@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 21. Start Blogging Now Write What You Know, Not About What You Sell@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 22. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 23. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 24. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 25. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 26. PAID Advertising@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 27. “Free” Organic Search@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 28. Impact Of Blog Posts On Leads 25 23 77% Increase 20 15 13 10 30% Increase 9 10 5 0 0-11 12-23 24-51 52+
  • 29. Content impact leads because...• Grow indexed pages in Google• Increase the number of keywords youre ranked for by Google• Generate inbound links (A key factor in Googles organic search ranking.)
  • 30. Blog Posts In 1 Pomodoro * Keep a list of ideas * POV: customers’ pain points * Challenge/solution format * Keep it short and sweet * Write One Pomodoro (25 mins) * Review next day@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 31. How Much? How Often? 342 to 600 words At Least Once A Week Or More@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 32. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 33. News Releases@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 34. Show Momentum and Growth To Investors, and Stability To Customers@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 35. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 36. 6 News Release Elements * Headline <80 Characters * Subhead <120 Characters * Lead (News) <75 Words * Comments <2 Quotes * Facts <5 Bullet points * Relevant Links 3 to 6@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 37. No Subhead :-( A+ A+ A+ A+ A+@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 38. A Good Quote Talk about the impact of your news on * Company * Technology * People * Industry@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 39. Talk Like A Human Being@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 40. Distribution@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 41. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 42. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 43. Free and Cheap Tools@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 44. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 45. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 46. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 47. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 48. Distribution@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 49. Social Management@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 50. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 51. Social Management@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 52. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 53. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 54. @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 55. Connect With Influencers@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 56. How To Nicely Cyberstalk Influencers If they have a blog, thoughtfully comment on two or three posts.@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 57. How To Nicely Cyberstalk Influencers If they are on Twitter, RT their tweets and tweet several blog posts being sure to include their Twitter handle@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 58. How To Nicely CyberstalkInfluencers
  • 59. Marketing Time Management@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 60. 2 Hrs A Week Daily * Management (Hootsuite) 5 mins am & 5 mins PM Weekly * Blogging Selecting a topic -15 mins. Writing – Pomodoro 25 mins. Rewriting and editing - 15 mins.@Steveology This document is proprietary and Posting – 15 mins. copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 61. Steve Farnsworth Joltsocialmedia.com @Steveology 650-331-0594@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

×