Lean startup marketing pr and social media v061112 2
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Lean startup marketing pr and social media v061112 2

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Presentation for SVForum, Silicon Valley, CA June 2012

Presentation for SVForum, Silicon Valley, CA June 2012

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Lean startup marketing pr and social media v061112 2 Lean startup marketing pr and social media v061112 2 Presentation Transcript

  • Lean Startup Marketing, Social Media, and PR Steve Farnsworth@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Minimum Viable Marketing • Landing Page • Establish Domain Expertise • News Releases • Free and Cheap Tools • Connect With Influencers • Social Time Management@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Question 1 Who Is Actually Going To Buy Your Product First?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Question 2 Who Are The Customer- Side Players In The Buying Process?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • * Influences? * Will use? * Recommend? * Review? * Demo? * Budget sign off?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Question 3 What Pain Points Do They Have That Your Domain Expertise Can Help Solve?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Question 4 How Can I Most Effectively Deliver To Them That Knowledge?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • The Marketing Geeks Tom Peters@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • The David Meerman Scott Experiment In last 1 to 2 months, in order to research a product or service you might want to buy, either personally or professionally, have you…@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • In last 1 or 2 months, in order to research a product or service used • Direct mail? • Yellow pages? • Trade Show as a non- vendor? • Mainstream media?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • In last 1 or 2 months, in order to research a product or service used • Asked via your social network (email/Facebook) for advice and they sent you a link? • Google or other search engine?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • In last 1 to 2 months, in order to research a product or service • Direct mail ad 2% • Yellow pages 5% • Trade Show as a non- vendor 5%@Steveology • Mainstream media 20% This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • In last 1 to 2 months, in order to research a product or service • Asked via your social network (email/Facebook) for advice and they sent you a link 95%@Steveology • Google or other search This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, engine ~100% shared, published, or distributed.
  • Old School Thinking I dont have time for marketing Marketing is not the priority@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • New Reality Buying eyeballs is uber expensive and not effective longer term@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Landing Page@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Establish Domain Expertise@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Start Blogging Now Write What You Know, Not About What You Sell@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • PAID Advertising@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • “Free” Organic Search@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Impact Of Blog Posts On Leads 25 23 77% Increase 20 15 13 10 30% Increase 9 10 5 0 0-11 12-23 24-51 52+
  • Content impact leads because...• Grow indexed pages in Google• Increase the number of keywords youre ranked for by Google• Generate inbound links (A key factor in Googles organic search ranking.)
  • Blog Posts In 1 Pomodoro * Keep a list of ideas * POV: customers’ pain points * Challenge/solution format * Keep it short and sweet * Write One Pomodoro (25 mins) * Review next day@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • How Much? How Often? 342 to 600 words At Least Once A Week Or More@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • News Releases@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Show Momentum and Growth To Investors, and Stability To Customers@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 6 News Release Elements * Headline <80 Characters * Subhead <120 Characters * Lead (News) <75 Words * Comments <2 Quotes * Facts <5 Bullet points * Relevant Links 3 to 6@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • No Subhead :-( A+ A+ A+ A+ A+@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • A Good Quote Talk about the impact of your news on * Company * Technology * People * Industry@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Talk Like A Human Being@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Distribution@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Free and Cheap Tools@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Distribution@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Social Management@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Social Management@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • @Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Connect With Influencers@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • How To Nicely Cyberstalk Influencers If they have a blog, thoughtfully comment on two or three posts.@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • How To Nicely Cyberstalk Influencers If they are on Twitter, RT their tweets and tweet several blog posts being sure to include their Twitter handle@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • How To Nicely CyberstalkInfluencers
  • Marketing Time Management@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • 2 Hrs A Week Daily * Management (Hootsuite) 5 mins am & 5 mins PM Weekly * Blogging Selecting a topic -15 mins. Writing – Pomodoro 25 mins. Rewriting and editing - 15 mins.@Steveology This document is proprietary and Posting – 15 mins. copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.
  • Steve Farnsworth Joltsocialmedia.com @Steveology 650-331-0594@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.