Lean startup marketing pr and social media v061112 2

Lean Startup Marketing, Social Media, and PR Steve Farnsworth@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Minimum Viable Marketing • Landing Page • Establish Domain Expertise • News Releases • Free and Cheap Tools • Connect With Influencers • Social Time Management@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Question 1 Who Is Actually Going To Buy Your Product First?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Question 2 Who Are The Customer- Side Players In The Buying Process?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

* Influences? * Will use? * Recommend? * Review? * Demo? * Budget sign off?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Question 3 What Pain Points Do They Have That Your Domain Expertise Can Help Solve?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Question 4 How Can I Most Effectively Deliver To Them That Knowledge?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

The Marketing Geeks Tom Peters@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

The David Meerman Scott Experiment In last 1 to 2 months, in order to research a product or service you might want to buy, either personally or professionally, have you…@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

In last 1 or 2 months, in order to research a product or service used • Direct mail? • Yellow pages? • Trade Show as a non- vendor? • Mainstream media?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

In last 1 or 2 months, in order to research a product or service used • Asked via your social network (email/Facebook) for advice and they sent you a link? • Google or other search engine?@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

In last 1 to 2 months, in order to research a product or service • Direct mail ad 2% • Yellow pages 5% • Trade Show as a non- vendor 5%@Steveology • Mainstream media 20% This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

In last 1 to 2 months, in order to research a product or service • Asked via your social network (email/Facebook) for advice and they sent you a link 95%@Steveology • Google or other search This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, engine ~100% shared, published, or distributed.

Old School Thinking I dont have time for marketing Marketing is not the priority@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

New Reality Buying eyeballs is uber expensive and not effective longer term@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Landing Page@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Establish Domain Expertise@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Start Blogging Now Write What You Know, Not About What You Sell@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

PAID Advertising@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

“Free” Organic Search@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Impact Of Blog Posts On Leads 25 23 77% Increase 20 15 13 10 30% Increase 9 10 5 0 0-11 12-23 24-51 52+

Content impact leads because...• Grow indexed pages in Google• Increase the number of keywords youre ranked for by Google• Generate inbound links (A key factor in Googles organic search ranking.)

Blog Posts In 1 Pomodoro * Keep a list of ideas * POV: customers’ pain points * Challenge/solution format * Keep it short and sweet * Write One Pomodoro (25 mins) * Review next day@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

How Much? How Often? 342 to 600 words At Least Once A Week Or More@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

News Releases@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Show Momentum and Growth To Investors, and Stability To Customers@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

6 News Release Elements * Headline <80 Characters * Subhead <120 Characters * Lead (News) <75 Words * Comments <2 Quotes * Facts <5 Bullet points * Relevant Links 3 to 6@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

No Subhead :-( A+ A+ A+ A+ A+@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

A Good Quote Talk about the impact of your news on * Company * Technology * People * Industry@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Talk Like A Human Being@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Distribution@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Free and Cheap Tools@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Distribution@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Social Management@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Connect With Influencers@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

How To Nicely Cyberstalk Influencers If they have a blog, thoughtfully comment on two or three posts.@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

How To Nicely Cyberstalk Influencers If they are on Twitter, RT their tweets and tweet several blog posts being sure to include their Twitter handle@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

How To Nicely CyberstalkInfluencers

Marketing Time Management@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

2 Hrs A Week Daily * Management (Hootsuite) 5 mins am & 5 mins PM Weekly * Blogging Selecting a topic -15 mins. Writing – Pomodoro 25 mins. Rewriting and editing - 15 mins.@Steveology This document is proprietary and Posting – 15 mins. copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Steve Farnsworth Joltsocialmedia.com @Steveology 650-331-0594@Steveology This document is proprietary and copyrighted material of Steve Farnsworth. It is confidential and may not be copied, shared, published, or distributed.

Lean startup marketing pr and social media v061112 2

by Jolt Digital Marketing on Jun 12, 2012

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Lean startup marketing pr and social media v061112 2 Presentation Transcript