Buying A SocialMonitoring Tool
Social MonitoringIs a WasteOf Time
In Our Short Time Today
Who is doingsocial monitoringnow?
Types OfSocial Monitoring      Tools
Apples   To Oranges
Listening
Engagement
Metrics
AnalyticsResearch
Analytics/ResearchEngagement                                  Listening                  Metrics
UseCases
Where Do PeopleTalk About You?
Customer Profiles
Brand   Context
Impact of Messaging
Buzz and Chatter FromMarketing Activities
BrandSentiment
Grow Brand Champions
Identify and EngageInfluencers
Information to Close Biz
Higher Ranked Content
Risk Management
Customer Service Issues
New Product Uses
Product Development
Online Brand Assets
Sales Opportunities
MarketingIntelligence
Other Use CasesWould You Add?
Acquisition Roadmap
Educate On Use Cases
ClarifyObjectives
Who Will Do The Work?
Document It
Use The Matrix, Neo
Social Listening Tool Features Matrix
CapabilitiesData Coverage   Pricing
AssembleReview Team
See 6 Demos
Test Drive                             
Value / CostTradeoff
Sign On The LineThat Is Dotted
Key Features
Dashboard
Analytics
Share of Voice
Workflow Management
Engagement
Influence Mapping
German to English Translation Auto Translation
Automated Reporting
Blog                   Show                   TV AdEvent Impact on Chatter
Just A Few Tools
Trackur
eCarin
Radian6
Sysomos Heartbeats
ViralHeat
Alterian SM2
Lithium
What toolsdo you absolutely      love?
Implementation Checklist
Follow-Up and Ask Everyone:✔Are the users fully trained?✔Do they know about additional training options and resources?✔Can...
Q&A
Who is going to buy a sociallistening tool in the next 6months?
Thank You& Sorry
Quick and Dirty Listening “How To” Post On My Blog Next Tuesday    Stevefarnsworth/wordpress.com      Google “Steve Farnsw...
Steve FarnsworthJolt Social Media(650) 331-0594JoltSocialMedia@Gmail.comTwitter @Steveology
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Buying Social Media Monitoring Software For Fortune 1000

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Presentation For Ragan's Las Vegas Social Media and Communications Conference

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Buying Social Media Monitoring Software For Fortune 1000

  1. 1. Buying A SocialMonitoring Tool
  2. 2. Social MonitoringIs a WasteOf Time
  3. 3. In Our Short Time Today
  4. 4. Who is doingsocial monitoringnow?
  5. 5. Types OfSocial Monitoring Tools
  6. 6. Apples To Oranges
  7. 7. Listening
  8. 8. Engagement
  9. 9. Metrics
  10. 10. AnalyticsResearch
  11. 11. Analytics/ResearchEngagement Listening Metrics
  12. 12. UseCases
  13. 13. Where Do PeopleTalk About You?
  14. 14. Customer Profiles
  15. 15. Brand Context
  16. 16. Impact of Messaging
  17. 17. Buzz and Chatter FromMarketing Activities
  18. 18. BrandSentiment
  19. 19. Grow Brand Champions
  20. 20. Identify and EngageInfluencers
  21. 21. Information to Close Biz
  22. 22. Higher Ranked Content
  23. 23. Risk Management
  24. 24. Customer Service Issues
  25. 25. New Product Uses
  26. 26. Product Development
  27. 27. Online Brand Assets
  28. 28. Sales Opportunities
  29. 29. MarketingIntelligence
  30. 30. Other Use CasesWould You Add?
  31. 31. Acquisition Roadmap
  32. 32. Educate On Use Cases
  33. 33. ClarifyObjectives
  34. 34. Who Will Do The Work?
  35. 35. Document It
  36. 36. Use The Matrix, Neo
  37. 37. Social Listening Tool Features Matrix
  38. 38. CapabilitiesData Coverage Pricing
  39. 39. AssembleReview Team
  40. 40. See 6 Demos
  41. 41. Test Drive   
  42. 42. Value / CostTradeoff
  43. 43. Sign On The LineThat Is Dotted
  44. 44. Key Features
  45. 45. Dashboard
  46. 46. Analytics
  47. 47. Share of Voice
  48. 48. Workflow Management
  49. 49. Engagement
  50. 50. Influence Mapping
  51. 51. German to English Translation Auto Translation
  52. 52. Automated Reporting
  53. 53. Blog Show TV AdEvent Impact on Chatter
  54. 54. Just A Few Tools
  55. 55. Trackur
  56. 56. eCarin
  57. 57. Radian6
  58. 58. Sysomos Heartbeats
  59. 59. ViralHeat
  60. 60. Alterian SM2
  61. 61. Lithium
  62. 62. What toolsdo you absolutely love?
  63. 63. Implementation Checklist
  64. 64. Follow-Up and Ask Everyone:✔Are the users fully trained?✔Do they know about additional training options and resources?✔Can they generate the searches and reports needed?✔How is the data being made actionable?✔Are they acting on it?
  65. 65. Q&A
  66. 66. Who is going to buy a sociallistening tool in the next 6months?
  67. 67. Thank You& Sorry
  68. 68. Quick and Dirty Listening “How To” Post On My Blog Next Tuesday Stevefarnsworth/wordpress.com Google “Steve Farnsworth” or “Digital Marketing Mercenary”
  69. 69. Steve FarnsworthJolt Social Media(650) 331-0594JoltSocialMedia@Gmail.comTwitter @Steveology
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