3. Segmentationlook at segmented data in stead of creating averages ...
Why use advanced segments ?• Isolate and analyze subsets of your traf c post-data capture• Compare segments and key performance metrics side by side • Analyze your traf c with prede ned or customized segments• Use on historical data.• Available in all accounts and pro les.
4. Goals & Funnels • make the ‘interaction’ measurable • goals = quality • investigate the drop-outs • look for site entries with the highest conversion%
entering the leaving the funnelfunnel de ned Goal
State of the art : Multi Session Analytics• visitor-level remarketing• Non-convertor analytics• Conversion Rate Analytics• Lifetime Value Analytics• ...
Multi Channel Modelling • Firstclick | lastclick or Lineair • Time decay model : the more at the end of funnel, the more assisted value • U-curve : devide weight on rst and last • based on site engagement, based on display type (discounts)-level remarketing
GA Premium strategy • Google penetrates Fortune500 • Enterprise solution vs. free tool • Compete Vendors with Worldwide user-force • Dedicated support team of 200+ consultants • Offer a full service solution